Why Riney Left Pinnacle.

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You may have heard Hal Riney resigned the Pinnacle Foods account last Friday. There was no official statement as to why, but Agency Spy assumed it was because they need to make room for a new client.

Nice guess. Below, an internal Riney memo that hit our email this morning (author removed):

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by Angela Natividad    Jan-13-09    
Topic: Agencies



New Book to Solve Ad Industry's Ills

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Chairman & Chief Creative Officer of Euro RSCG Chicago Steffan Postaer is out with a new book entitled The Happy Soul Industry about Vernon Night, CEO of "LA's hippest advertising agency." Night, who's in the midst of an ugly divorce, has a new client, God.

In this "hip-hop age of internet porn and reality TV" world where no one cares about Heaven and no one has time for goodness, God needs a really good ad agency to get things back on track.

Hey, if an ad agency can solve God's problem's, this little recession thing ought to be but a swatted fly on the ass of Martin Sorrell.

by Steve Hall    Jan- 9-09    
Topic: Agencies, Publishing



Licensed Music Does More Harm Than Good For Brands

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In a yet to be published (we are told) letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project's Paul Horn makes the convincing argument the songs are nothing more than a representative playlist one might find on a Brooklyn-based hipster music blog.

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by Steve Hall    Jan- 8-09    
Topic: Agencies, Brands, Opinion



Thumbnails Reduce Checkout Anxiety, Gatorade's Mysterious G Spots

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- If you can make sense of this Digitas video "created to showcase the [Indian] office team" during the company's Global Team Meeting in June, you're smarter than we are.

- Writing on Elastic Path's Get Elastic blog, Linda Bustos suggests one of the best ways to reduce anxiety during online check out is to show thumbnails of selected items order summary pages.

- Omnicom has snapped up Arnold VP of Multicultural Programs and Community Outreach Tiffany Warren to head Omnicom Group's diversity efforts. Her title? CDO? Yes. Chief Diversity Officer. Seriously.

- Leo Burnett has agreed to pay the United States $15.5 million to settle a suit which claimed the agency mis-billed the U.S. Army when it handled the account from 2000 to 2005.

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by Steve Hall    Jan- 7-09    
Topic: Agencies, Online



Mommy Cow Bloggers to Unite Against Ray-Ban

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Dear Chuck McBride,

Assuming you had a hand in its creation, we just watched your Cow Gives Birth to a Guy commercial in which, yes, a cow gives birth to a guy...wearing Ray-Bans and we're, well, disgusted. No wait, freaked out. No wait, astonished. No wait, horrified. No wait, laughing out loud. No wait, what? We have no idea.

Fake sunglass tossing videos are one thing. This thing falls into an entirley different category. OMFG, we're calling the SPCA. Or is it PETA? Or is it NICFA? NDFA? ADA? DFA?

Surely someone's gonna have a problem with a 6'2" guy getting extricated from a mommy cow! Oh wait, that's it. The manure storm is about to hit! Mommy Cow Bloggers are gonna be all over your ass about this one!

by Steve Hall    Jan- 7-09    
Topic: Agencies, Brands, Good, Strange, Video



Breakfast Cereal Club, Sam L. J. Pushes Broadband, Cuts at Ogilvy

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- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.

- Which Dog are You?

- "They only met once, but they stayed crunchy forever."

- Sam L. Jackson fronts for Virgin Media Broadband.

- "Fast casual" wha...? McD's training film.

- UK's Benylin is in the dog house for using ads to teach people how to call in sick.

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Wake Up Ad Agencies! Cyrus Mehri is on The Loose Again

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On Thursday, January 8 at 11 AM, the NAACP and the civil rights law firm of Mehri & Skalet will announce the Madison Avenue Project, an initiative created to address the advertising industry's alleged "long history of widespread racial discrimination."

As the first step in the project, they will release a new study (first announced here prior to its completion) conducted by the research firm Bendick and Egan Economic Consultants that is said to confirm initially released results that "prove racial discrimination" within executive ranks in the ad industry pertaining to pay and advancement.

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by Steve Hall    Jan- 5-09    
Topic: Agencies, Policy, Research



Organ Donors, Faux Sci-Fi Ads, Israel Tweets, NYT Sells Out to Cash In

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- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.

- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.

- TBWA dubbed AdWeek's top agency of '08.

- Top 25 fictional sci-fi movie ads. Slurp.

- BREAKING NEWS - Steve Jobs is sick.

- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!

- Israel tweets.

- Planning for your demise? Give your organs to the girl, not the tin jar.

by Angela Natividad    Jan- 5-09    
Topic: Agencies, Brands, Campaigns, Cause, Celebrity, Online



Agency Slaps Recession Upside the Head With Holiday Positivity

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Were we to honor an advertising agency for creating the best holiday card of 2008, that distinction would go to Cleveland-based agency Brokaw which we once described as a place which "just drips with wit."

In a nod to the toilet bowl in which the advertising industry now swims, Brokaw created a "holiday card" that's reflective of the harsh economic climate but, at the same time, offers up a ray of hope replete with a wink and a smirk.

While three pieces of popcorn aren't going to solve the industry's woes, we applaud Brokaw's positive spirit and "cost-effective" creativity.

by Steve Hall    Dec-28-08    
Topic: Agencies, Good



'Kringlegate' Vid Ignites Censorship Face-Off

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Plaid made the holidays extra-special this year by sending a video to clients and friends -- including us -- that claims we were involved in an affair with Mrs. Claus, which has since gone public and may potentially destroy Christmas.

It is a completely insane premise.

You've probably seen this or something like it before, laughed once and never thought about it again. But at least two people out there are so distraught over it, they've had a lawyer send an official cease and desist letter to Plaid, demanding that the material be taken down and that proof of its removal be conveyed to them.

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by Angela Natividad    Dec-24-08    
Topic: Agencies, Online, Opinion, Worst










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