Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009."
Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue.
The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced.
So you're an agency executive on your way to make a presentation to your client. A big client. A really big client. You land. You get off the plane. You head to your destination. You launch Twitter and write, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'"
Then, an employee at the client company sees the tweet, gets upset and fires off an email expressing offense to the tweet...and cc's agency and client management.
The agency executive? Ketchum VP James Andrews.
The client? FedEx...based in Memphis.
Oops. Big oops.
Ah, the never ending dangers of a 140 character tweet.
- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.
- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.
- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.
- How advertising works.
- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.
- Get a load of Obama's beast.
- Oh nooooes, renting a movie is just too hard for some.
- The Social Path lists emerging careers of 2009.
- MTLB's gas-related wisdom.
- Eyewear for the poor.
You may have heard Hal Riney resigned the Pinnacle Foods account last Friday. There was no official statement as to why, but Agency Spy assumed it was because they need to make room for a new client.
Nice guess. Below, an internal Riney memo that hit our email this morning (author removed):
Chairman & Chief Creative Officer of Euro RSCG Chicago Steffan Postaer is out with a new book entitled The Happy Soul Industry about Vernon Night, CEO of "LA's hippest advertising agency." Night, who's in the midst of an ugly divorce, has a new client, God.
In this "hip-hop age of internet porn and reality TV" world where no one cares about Heaven and no one has time for goodness, God needs a really good ad agency to get things back on track.
Hey, if an ad agency can solve God's problem's, this little recession thing ought to be but a swatted fly on the ass of Martin Sorrell.
In a yet to be published (we are told) letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project's Paul Horn makes the convincing argument the songs are nothing more than a representative playlist one might find on a Brooklyn-based hipster music blog.
- If you can make sense of this Digitas video "created to showcase the [Indian] office team" during the company's Global Team Meeting in June, you're smarter than we are.
- Writing on Elastic Path's Get Elastic blog, Linda Bustos suggests one of the best ways to reduce anxiety during online check out is to show thumbnails of selected items order summary pages.
- Omnicom has snapped up Arnold VP of Multicultural Programs and Community Outreach Tiffany Warren to head Omnicom Group's diversity efforts. Her title? CDO? Yes. Chief Diversity Officer. Seriously.
- Leo Burnett has agreed to pay the United States $15.5 million to settle a suit which claimed the agency mis-billed the U.S. Army when it handled the account from 2000 to 2005.
Dear Chuck McBride,
Assuming you had a hand in its creation, we just watched your Cow Gives Birth to a Guy commercial in which, yes, a cow gives birth to a guy...wearing Ray-Bans and we're, well, disgusted. No wait, freaked out. No wait, astonished. No wait, horrified. No wait, laughing out loud. No wait, what? We have no idea.
Fake sunglass tossing videos are one thing. This thing falls into an entirley different category. OMFG, we're calling the SPCA. Or is it PETA? Or is it NICFA? NDFA? ADA? DFA?
Surely someone's gonna have a problem with a 6'2" guy getting extricated from a mommy cow! Oh wait, that's it. The manure storm is about to hit! Mommy Cow Bloggers are gonna be all over your ass about this one!
- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.
- Which Dog are You?
- "They only met once, but they stayed crunchy forever."
- Sam L. Jackson fronts for Virgin Media Broadband.
- "Fast casual" wha...? McD's training film.
- UK's Benylin is in the dog house for using ads to teach people how to call in sick.
On Thursday, January 8 at 11 AM, the NAACP and the civil rights law firm of Mehri & Skalet will announce the Madison Avenue Project, an initiative created to address the advertising industry's alleged "long history of widespread racial discrimination."
As the first step in the project, they will release a new study (first announced here prior to its completion) conducted by the research firm Bendick and Egan Economic Consultants that is said to confirm initially released results that "prove racial discrimination" within executive ranks in the ad industry pertaining to pay and advancement.