This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube.
I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?
- Yesterday's news: Pepsi shafts BBDO for TBWA. BBDO held the account for nearly 50 years.
- After a year and a half of fumbling at the throne of Yahoo, CEO Jerry Yang exits stage left.
- Wieden + Kennedy scores the Nokia Nseries account, worth about $150 million. Lowe London held it before.
- VeeV, an acai-based spirit with delusions of grandeur, brings you The End of Vodka, complete with vodka bots. The site's goal is to show users how much superficiality vodka's introduced into our lives over the course of the past decade. Yeah. If by superficiality you mean lasting friendships and insta-forgiveness.
- "Is this Miley's fault? Ugh, she wouldn't know a legendary jazz man even if he walked up to her and shot cocaine into her neck."
- Sprint's web 2.0 clusterfuck.
- Big Takeaways from the Motrin crisis. (How is it Motrin gets shut down but this goes on undeterred?)
Crispin Porter + Bogusky, which hasn't done anything truly groundbreaking since Subservient Chicken (actually created by Barbarian Group), continues to be the poster child for awesomeness in the eyes of brands looking for some sort of extra kick. Microsoft has handed its $41 million Zune account, previously handled by 72andSunny (among others), to the shop without review.
We've made it well known we aren't lovin' Crispin's current work for Vista. Please, Crispin, help us change our opinion with what we hope will be kick ass work for Zune. OK? Please? Can you do that for us?
[Ed. Seriously. Is it even worth any company to attempt to out do the iPod? Why even bother?]
- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.
- Valleywag watered down, broadened out, folded into Gawker.
- Intel's obnoxious "That guy" is a chick, actually.
- Lego reenacts Star Wars with non-violent games.
- I fucking hate maggots.
- Racing for a hot shower.
- Linda Tripp's mouth-blown, hand-painted ornament store.
- And you thought foreign oil dependence was our problem.
Wow, there's nothing like being called a fox and then having the label removed because you change jobs. But, that's exactly what happened to former fox (and FOX executive) Mickie Rosen who's decided to leave FOX for Velocity Interactive where she'll oversee the company's West Coast operations.
But hey, she's still kind of a fox even if she's no longer with FOX.
[Ed. That, by far, was the worst, most inane story that's ever appeared on Adrants. Oh wait. There was the Fudge Packs thing. That's a classic actually.]
- Common Craft helps Ford explain how Microsoft SYNC works in its vehicles. It's so good it'll be the sole reason you buy a Ford. Or so says the video. It's pretty straight forward but this video explaining YouTube is MUCH more straightforward.
- Got thoughts? Head over to ThoughtPile and check out what everyone else is thinking. And maybe win a Herman Miller Embody chair.
- Do some good when you waste time playing an online game. The Motion Monkey created a game for The Anthony Nolan Trust, an organization that aids donor matching.
Droga5? Puma? Wait, what? This is confusing. Isn't Droga5 supposed to be the agency that creates whacko stuff like HoneyShed? They wouldn't dream of taking on a real client now would they? It seems so. Droga5 has come to the realization that agencies need to make money to stay afloat so why not accept $100 million from Puma?
OK, so fine. Droga5 already has "real" clients like MTV and Method. But puma will make those accounts look like a local car dealer account.
Ah hahahaha. Funny. Not really but there's not much else you can do to hype something as boring as an agency moving from one location to another. Minneapolis brand agency, mono, recently moved and created a video to illustrate how "outraged" the community is about the agency coming to town and doing terrible things like using kids in ads and brainwashing people into buying things they neither need nor want.
- Burger King does the dropped wallet thing. Hey, it's a whole lot more fun that shoving coupons in people's faces.
- Even though you've already seen all the ads months ago for free, you can now pay for a DVD of the Cannes Lions Titanium and Integrated Lions. Go ahead. Open your wallet. Or try to. All we got was "not available yet" when we went to check the price.
- Gotta love nefarious Boards of Directors. The Commercial Closet Association, founded by former Ad Age staffer Mike Wilke will merge with the Gay and Lesbian Alliance Against Defamation. It was a planned merge. What wasn't planned was the Board's outing (not the gay kind) of Wilke while he was away on vacation. Wilke was supposed to maintain his position after the merge. No he's suddenly out of work. Not nice, GLAAD.
- McGarry Bowen has sold its sole to Dentsu.
- And so it continues. In today's layoff news, Conde Nast has said goodbye to 36 staffers.
It seems the reported "probation" of Dell VP of Marketing Casey Jones has progressed to the expected outcome; he's been fired. Actually, he left last week but no on as Dell was all the interested in trumpeting his exit. The long and embattled path to the nirvana that was to be Enfatico continues to crumble underfoot.
A commenter on the Tribble Agency blog wrote, "Casey's grand illusion of creating his own agency, while being a client, proved to be another of his hare brained schemes. His own ego put him in the same planet as Sorell. I'm sure it will all start to unravel as other WPP units have engaged directly with Dell to save the day."