Snowman Goes PC. Becomes Snowperson

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The mailman is now the mail carrier. The waitress is now the server. The stewardess is now the flight attendant. The foreman is now the fire fighter. The chairman is now the chair person. (Feel free to add more in Comments.)

So it is without surprise, the snowman has become the snowperson. At least in Winsper Inc.'s Christmas card, Winsper Wonderland, where you can dress the snowperson any way you want and send it to a friend without fear of offending their politically correct sensibilities.

by Steve Hall    Dec-10-08    
Topic: Agencies



Daddy Wants A Sound Strategic Business Platform For Christmas

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Now here's the gift we'd all love to get from Santa. Well, that is if you work in marketing and you're looking for an ad agency that isn't all rosy promises and hot air. Of course, an agency that spews business babble as profusely in its Christmas card this year as Concerto does might not be the perfect solution either.

But Concerto gets points for ending the year with a "hard stop" and "synergistically" crafted "value add" messaging which "pushes the envelope."

by Steve Hall    Dec- 5-08    
Topic: Agencies, Good



Amsterdam Agencies Pay Audiovisual Tribute to MTV

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Oh, MTV.

Over the years it's taught us how babies are made, why the Holocaust was not very nice and where those sassy red tennis shoes really come from. Most importantly, it helped bring Britney back and has kept Russell Brand knee-deep in pharma specifically for our viewing pleasure.

Given what we owe MTV for this elegant yet candid upbringing, it's only natural that someone try paying a little back. And who better than Amsterdam, baby?!

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by Angela Natividad    Dec- 4-08    
Topic: Agencies, Brands, Campaigns, Good, Online, Trends and Culture, Video



Laptop Tattoos, Adult SocNets Exiled, Wal-Mart Roves for Digital Agency

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- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.

- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.

- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.

- Arby's brings hard-ons. I really hope they don't put this on TV.

- MySpace does video streaming on mobile phones. With ad support.

- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.

- YouTube cobbles together digital chamber music orchestra.



For Blurb Project, Ammo Hunts Wound-Licking Creatives Down on craigslist

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Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.

God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.

Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.

It's a creative pitch for failed creative pitches!

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Newspaper Ad Revenue Plummets, Interns Rock, Kmart Gets Buzz

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- The Newspaper Association of America reports newspaper ad revenue fell 18.1 percent or almost $2 billion in the third quarter of 2008. Online newspaper ad revenue fell as well.

- AdGabber member Buddy Wachenheimer envisions what condom packaging would look like if it were sponsored.

- If your an agency struggling with workload after having laid off half your staff, check out YouIntern. It's always nice to, as YouIntern proudly states in its tagline, gain "freedom from coffee and coffee" so you can work on the more important stuff like sitting in a traffic meeting. Oh wait. Sorry about that. Bad example.

- IZEA is out with a blog campaign for Kmart which is getting a lot of Twitter buzz.

by Steve Hall    Dec- 2-08    
Topic: Agencies, Newspaper, Social



Crispin Trots Globe in Pursuit of Whopper Virgins

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See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.

According to AdFreak, Crispin -- our fearless leader! -- will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.

The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger."

Ahhh. Today their stomachs, tomorrow their labour force. It's enough to make Hernan Cortes beam with childlike delight.



GM/Ford Talk Social Media, B-52's Chime, Cunning Turns Ten

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- Two key players shaping Detroit's social media strategy, Ford's Scott Monty and GM's Christopher Barger, appeared on The BeanCast, this week to talk about their social media efforts for the auto industry, the proposed bailout and that private jet fiasco.

- The B-52s have lent their sound to NBC network's ongoing CHIME IN campaign recording its own version of NBC's chimes, which will air in promo form during the network's primetime lineup.

- Marketing agency Cunning is ten years old. Help them blow out the candles on their virtual birthday cake.

- On Tuesday, December 16 at the ADC Gallery on 106 West 29th Street, The Art Directors Club will host its holiday party where the Art Directors Annula 87 and the ADC Young Guns 6 Annual will be made available for purchase.

by Steve Hall    Nov-25-08    
Topic: Agencies, Industry Events, Podcast, Social, Television



Messner Talks, Twitter Quits Facebook, Livestreaming Suicide

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- Tom Messner on web two-dot-oh: "TV was still social medium in 1965 as people gathered around it; nobody gathers around the Internet unless you think that everyone is gathering around it at any time." Read more up-close with Hustle Knockin'. (V-via.)

- Twitter waves $500 million in Facebook stock off the table.

- Montreal-based Sid Lee opens doors where we all wish we could: in Amsterdam!

- "Oh, haven't you heard of Glah-day?" Someone finally speaks out about those Godforsaken Glade Scented Candles ads.

- George Parker will host your Second Life wedding if you promise to pass him some dirt on Enfatico.

- Google lets you customize search results.

- Planning to die? Don't forget to switch on the webcam.

- Shepard Fairey discusses his work and his design agency, Studio Number One, in a video interview.

by Angela Natividad    Nov-24-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online, Opinion



Bike Hero Puts Pedal to Punk Rock.

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This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.

Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube. I'm sure Feed Company is dying of envy.

Thanks @RobertGorell for passing us the link and agency info.

UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.

No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?

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by Angela Natividad    Nov-20-08    
Topic: Agencies, Good, Online, Video, Viral










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