Stock Photo Faux-Viral Attracts Bloggers, But Not Corbis

corbis-emo.jpg

Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.

Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.

Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.

The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.

more »

by Angela Natividad    Oct- 1-08    
Topic: Agencies, Brands, Good, Online, Promotions, Strange, Viral



Customizable M&Ms Come Off Kinda Creepy

yellow-orb-man.jpg

imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

more »

by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online



'No Stank You' Reminds You: Smoking is So. Not. Trendy.

tobacco-dance-off.jpg

WONGDOODY brings retro effects and electonica beats to No Stank You, a fervently trendy effort to keep teens in Washington from smoking.

A dance-off sets the stage for the first spot. Each team consists of a person and a disembodied set of lungs. One set's healthy; the other looks like the tattered black pieces of a deflated life vest.

more »

by Angela Natividad    Sep-29-08    
Topic: Agencies, Campaigns, Cause, Commercials, Online, Television



Prayers for Palin, Ogilvy Takes Wachovia, McMahon Raps, Fishing for Validation

pray-for-sarah.jpg

- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.

- For down-and-out creatives that need to feel like heroes. V-v-v-via.

- PETA insinuates that fishermen have small penises.

- Sarah Palin needs prayer from advertisers.

- Ogilvy picks up Wachovia. Good fucking luck!

- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.

- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?

by Angela Natividad    Sep-28-08    
Topic: Agencies, Brands, Campaigns, Online, Outdoor, Political



McCann's More F***ing Cowbells Wins Abobe Battle of the Bands

more_fing-cowbell.JPG

Wednesday night during Advertising Week, Adobe held its Battle of the Bands even at the Nokia Theater in Times Square. It was well attended and there was some amazing talent on stage. Agencies participating were The Concept Farm, Eric Mower & Associates, Vidal Cendeno Advertising, Initiative, Grey, May & Co., Tribal DDB, Surge, Pyper Paul Kenney, TargetCast TCM, Starcom Chicago, Twon Sports International and McCann Erickson.

more_fing_babe.JPG

And while there was certainly talent on stage, it was the winning stage presence of McCann Erickson's More Fucking Cowbell that won over the judges and the crowd. Rocking out classic eighties heavy metal in full, big hair regalia, the group, along with two females dancers, just owned the crowd. There was no way they couldn't win. There would have been a riot of epic proportion. See pictures of the battle here.

barbarian_babes.JPG

Following the Battle of the Bands, I tagged along with the Barbarian Group to a little hip hop place in the Lower East Side for some drinking and dancing which lasted until 3AM. that agency knows how to party. One emplyee IM'd she had "85 hangovers" this morning. Sweet. All kinds of pictures here.

by Steve Hall    Sep-25-08    
Topic: Agencies, Industry Events



Invented the Green Giant? P'shaw. Brokaw SAVES CHILDREN.

brokaw-stares.jpg

Or at least knows how to stare and snack at the same time.

Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.

The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).

by Angela Natividad    Sep-25-08    
Topic: Agencies, Online, Video



Brin Blogs Heart Out, Lee Jumps Ship, CP+B Not Quite So 'PC'

esther-lee.jpg

- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.

- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.

- Esther Lee departs EuroRSCG.

more »

by Angela Natividad    Sep-21-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Online, Worst



Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

paddington-bear-marmite.jpg

- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

more »



Creative Crooner Matt Maxwell Is Out With New Tunes

matt_maxwell_ae.jpg

Crazy crooner Matt Maxwell is at it again. Following his five songs about Flash, design and web technology, Maxwell is out with some new tunes about the heated inter-relationship between left-brained account managers and right-brained creatives as well as the difficulty in preparing for client presentations. It's goofy stuff but it does highlight the pain points only someone who works in the business can know.

Maxwell admits he's not such a great singer but he did have the opportunity last month to perform one of his songs in front of an audience of 800 in San Francisco at FlashForward. That can't be all bad.

by Steve Hall    Sep-18-08    
Topic: Agencies, Strange, Video



Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie

biowillie.jpg

Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)

All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.

Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.

Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Guerilla, Promotions








Stanton Optical


Featured FREE Resource: