To promote the Li Yue Long Men Young Creatives Competition, BBDO/Shanghai is using this :45 video to spread the weirdest rumour: that all its female staff members are D-cups.
Finding three young D-cups in all of Asia is a feat, which alone made the video worth watching. I also like the effect the cheesy music had on this slow exploration of the Shanghai office. It made all that leering look less ... leery.
- The majority of senior marketers - 55 percent - lack a quantitative understanding of brand value at their respective organizations, according to the results of a new Association of National Advertisers Interbrand survey, announced over the weekend at the ANA Annual "Masters of Marketing" Conference in Orlando, Florida.
- Now that Avenue A/Razorfish has rebranded as, simply, Razorfish, the required new agency website is up and running.
- Cadbury Gorilla gets yet another spoof.
- Hmm. Old client Akamai is getting into the ad business with the launch of Advertising Decisions Solutions, a behavioral targeting solution.
- Yawn. CMOs are angry with agencies and ad networks. This is a new sentiment?
- Avenue A/Razorfish is changing its name to Razorfish.
- Considering an iPhone? Read this first.
- Wife killed by estranged hubby for changing her Facebook status to "single" too soon. Wow ... the world has changed.
Perhaps due to the embarrassing Agency.com Subway video debacle that likely caused every agency to crawl back into its self-promotion shell for fear of nasty public retribution, videos highlighting the internal workings of an ad agency have been few and far between. Ending this reign of fear and daring to expose itself to the industry at large, Atlanta-based Moxie Interactive is out with Birth of an Idea, a video which turns a classic analogy into a fairly humorous look at the reality of giving birth to an idea. Yes, the video does go there.
Last week Ice Tea Productions sent a pumpkin and a carving kit to about 450 agency creatives. The lucky fools were tasked with carving that most creative of pumpkins. (Extra points if you do it during office hours. Well ... no, not really.)
Once finished, send a shot of your magnum opus to email@example.com. Entries will be accepted until October 29th.
A panel of ad industry judges will decide on the best pumpkins. Winners could receive a $100 gift certificate to a restaurant, or a $100 shopping spree at Bloomingdale's, or a massage, or tickets to a concert, or a gift certificate to Starbucks, or any other paper voucher lying around unused in Ice Tea Productions' coffers.
Oh, you could also get Nike sneakers.
Photo credit: Sandsational.
- Terry Tate make a triumphant return taking down Sarah Paling for failing to answer a simple question.
- Last week, Amanda Mooney organized the first Twitter-based fund raising event. $180 was raised through $5 donations fo The Susa G. Komen Foundation.
- BBDO appears to be getting the push side from Pepsi which has given a portion of its three year, $1.2 billion advertising to Arnell which will redesign the Pepsi logo and packaging.
- If you're Hooter and your in Vegas, this is what you do to boost business.
- Creeping is wrong.
- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.
-Apparently, Grey SF is inexplicably no longer blogging.
- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.
- Google has launched do it yourself display advertising.
- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.
Oh, the things you can do when your boss is away. Some kids at Dm9ddb/Brasil set their screensavers up to look like corresponding pieces of the same race track.
It actually turned out pretty nifty. You know that feeling you get when you create a successful domino effect? You're both impressed and slightly surprised, right? That's what this was like.
The objective was to disseminate the game Virtual Global Race (or was it just to promote Intel? I can't really tell). The screen savers took a month -- and 20 people -- to perfect. See making-of.
- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)
- Droga5 becomes agency of record for method! Kick-ass.
- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?
- David Armano has mapped the Agency Path to Enlightenment. From Cannes to creativity, it's all there.
- The economy's nosedive is taking a bite out of "experimental" media such as virtual worlds, mobile and widgets according to the Wall Street Journal.
- Economic negativity is now running rampant in advertising. Come on, people. A little "glass half full" optimism can't really be a bad thing, can it?
- George Parker is on a mission so save WPP by...um...buying it?
- McKinney has emerged triumphant from the agency smack down for the Sherein-Williams account.
- Repower America has sparked a heated debate on YouTube with its commercialhttp://www.youtube.com/watch?v=QmEUHeI7fzE urging us to break oils lock on government.