"We just keep saying 'Maverick, Maverick, Maverick' until that's all they hear!" snaps a fictional McCain campaign strategist. "It's not that hard." Because why write a jingle when you've got a word with the force of a heavy blunt instrument -- a word voters will remember long after all the other propaganda's melted together?
Dubbed "A Fly on the Wall," this :33 bit of masterpiece theatre was allegedly funded by Jeff Goodby and Rich Silverstein in the flesh, then uploaded onto YouTube from their own computers. Well, maybe not the latter.
Not the first "maverick" bitchslap we've seen in recent days. I'm just glad they didn't use children.
More where that came from, and good stuff too, though all this blatant Obama-loving has begun alienating some potential voters.
- In a bid to woo former CP+B client Pearl Izumi, Boulder agency Karsh/Hagan launched a poster campaign slamming agencies that drop smaller clients for bigger ones.
- With "silent" ad, KFC offers $20,000 to the United Nations World Food Program if presidential candidates address the issue of world hunger during the debate Tuesday in Nashville.
- Smirnoff is out with a new commercial which has two trapeze artists making a drink in mid air while performing at the circus.
- Kiplinger's Personal Finance magazine has joined the National Association of Personal Financial Advisors Consumer Education Foundation and TD AMERITRADE Institutional to launch the Your Money Bus Tour.
A guy called James Neate just created a crew, Brandstalkers, whose mission it is to "virally" promote brands it loves -- as opposed to advertising them in conventional ways. (Frankly, "viral" is getting pretty conventional, in use of name if not in outcome. Repeat after me: VIRAL IS AN OUTCOME.) In return, the group takes a small "grant" from the companies it represents.
Its debut effort was for Guzman y Gomez, a Mexican taqueria based in Sydney. It involves half-naked guys and a lot of Sharpies.
Gotta love brand gospel writ on flesh. You can probably gauge the success of the campaign by the number of Japanese tourists it attracted.
DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden's most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla -- puking its brains out.
"Roy: Great advertising and open bar," the ad concludes.
Get tickets here. Hope you can read Swedish.
Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.
Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.
Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.
The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.
imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.
What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.
Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.
WONGDOODY brings retro effects and electonica beats to No Stank You, a fervently trendy effort to keep teens in Washington from smoking.
A dance-off sets the stage for the first spot. Each team consists of a person and a disembodied set of lungs. One set's healthy; the other looks like the tattered black pieces of a deflated life vest.
- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.
- For down-and-out creatives that need to feel like heroes. V-v-v-via.
- PETA insinuates that fishermen have small penises.
- Sarah Palin needs prayer from advertisers.
- Ogilvy picks up Wachovia. Good fucking luck!
- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.
- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?
Wednesday night during Advertising Week, Adobe held its Battle of the Bands even at the Nokia Theater in Times Square. It was well attended and there was some amazing talent on stage. Agencies participating were The Concept Farm, Eric Mower & Associates, Vidal Cendeno Advertising, Initiative, Grey, May & Co., Tribal DDB, Surge, Pyper Paul Kenney, TargetCast TCM, Starcom Chicago, Twon Sports International and McCann Erickson.
And while there was certainly talent on stage, it was the winning stage presence of McCann Erickson's More Fucking Cowbell that won over the judges and the crowd. Rocking out classic eighties heavy metal in full, big hair regalia, the group, along with two females dancers, just owned the crowd. There was no way they couldn't win. There would have been a riot of epic proportion. See pictures of the battle here.
Following the Battle of the Bands, I tagged along with the Barbarian Group to a little hip hop place in the Lower East Side for some drinking and dancing which lasted until 3AM. that agency knows how to party. One emplyee IM'd she had "85 hangovers" this morning. Sweet. All kinds of pictures here.
Or at least knows how to stare and snack at the same time.
Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.
The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).