The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.
On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn't help much since all you get are endless listing of Kate Jackson's Charlie's Angel character, Sabrina Duncan.
- Facing the potential demise of GM's Hummer brand, Modernista may be facing layoffs. One creative director has already left.
- AgencySpy reminds us the Webby Awards were yesterday and points to a video of the event.
- The Samsung illusion dinosaur goes on tour.
- That 72andSunny-created "I Love the World" spot got all kinds of spoofage. Here's one.
- Global marketing guy Jeff Bell is leaving Microsoft. He's held his post since 2006.
- a52, which produced the visual effects for that Monster.com spot with the people on the rails, won some love at the Association of Independent Commercial Producer's 17th Annual Show. This is the 11th year its work was recognized by the AICP. To celebrate, it created a YouTube chronology of all the a52 spots that have been honored by the Show. Watch them.
- Obama for America has launched an online news site to fight the smears against his name.
- Make the Logo Bigger created guidelines for the ideal PR. If you don't meet 'em, you're not just getting trashed; you'll be marked as SPAM.
- Not ad-related, but hey: here is a rhinoplasty tutorial. After a few slides, even YOU could do it! Well, maybe she could.
- Speaking of tattooing tots, here are some tattoos for tots. Prepare them early on for their future as this guy. (That tribal-inspired tattoo actually contains the coordinates for $50K and keys to a Volvo.)
- It seems things are so bad at BBDO, employees are stealing from one another.
- Publicis laid off ten percent of its IT staff.
- Element 79 lays off 30, and 20 quit? So goes the rumor. Nothing confirmed. Repeat after me. There is no recession. There is no recession. There is no recession. Positive thinking, people!
- Oh, and JumpStyle? Tweeted about it yesterday. AgencySpy commented. Yes, it's destined to be the next most copied ad concept.
Alisa Leonard points to a video that explains social media to CMOs in plain English.
So here's some randomness. I used to work for an agency called BlackSheep Marketing. It's a small shop in Boston that focuses predominantly on high tech (Sorry, Kane, if you've changed since then). I did some new business work for them and sucked ass at it. Clearly, new business is not my thing. I had a great time working there though.
Anyway, Kane sent me this random video which introduces us to BlackSheep Marketing's Biggest Fan. Yes, there's a fan in the video. Yes, Darth Vader makes a vocal appearance. And, yes, that's Kane, himself, in the video. No, I have no idea what it's for but it's great to see Kane after all these years.
What do you do when your company fails, investors pull out and your industry derides your business model? You wake up, say "fuck it," leverage all the bad press you got and start all over again. Former Firebrand CMO and other former Firebrand employees have banded together to launch FireMedia Partners, a company which will "provide brands with integrated solutions for marketing across today's emerging media." In other words, an ad agency. Like we need another one of those.
Levanthal explains (without forgetting to tout Firebrand apparent "success"), saying, "The knowledge we gained from our Firebrand experience was invaluable, beginning with the streaming video website, the downloadable playlists, the nightly TV show and, of course, the launch marketing campaign. The integrated effort, which combined traditional media with search marketing and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads -- all in just 90 days."
Hoping to milk the star (?) for all his worth, Nationwide has released behind-the-scenes footage of its ad featuring Sanjaya Malakar. Shot in India, footage depicts the American Idol castaway singing in the face of a firmly shut door (what a metaphor!). You'll be pleased to know Sanjaya's hair is as wack as ever.
Nationwide loves a talented media whore, and Sanjaya certainly fits the bill, so it was just a matter of time before the two found each other eventually.
To learn more about his partnership with Nationwide, read a recent Sanjaya interview.
Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a "One Stop Shop for advertisers and agencies."
Don't be fooled by the name; you won't find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:
- Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
- 29% average campaign response rate
- £0.53 average price per response
- Insightful reporting
If "insightful reporting" won you over too, well, go get 'em, tiger.
Arnold Worldwide has landed a ride on the world's biggest floating fleet of Vegas-style cruise ships: Carnival Cruise Lines. Its ad account is worth about $75 million.
Oddly enough, Carnival launched a gigantor branding campaign just last January, courtesy of agency CooperDDB.
The campaign was called "Let the Fun Begin," backed by slogan "Carnival: the fun ships" (seriously?) and you can see a spot here. It's about as memorable as a SeaWorld spot without the allure of Shamu, so no wonder the ships went roving.
(If you're gonna license Queen, you really should aim to wow.)
Hats off to Arnold. And don't -- forget -- to tip -- the clowns.
So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom. Nope, It's not a marketing stunt from Wii but it did come from a guy in advertising, Giovanny Gutierrez, director of interactive marketing at Miami's Tinsley Advertising. And, and, and...his girlfriend, Lauren, also works in the business. Neither, however, for Nintendo in any capacity.