Arnold Worldwide has landed a ride on the world's biggest floating fleet of Vegas-style cruise ships: Carnival Cruise Lines. Its ad account is worth about $75 million.
Oddly enough, Carnival launched a gigantor branding campaign just last January, courtesy of agency CooperDDB.
The campaign was called "Let the Fun Begin," backed by slogan "Carnival: the fun ships" (seriously?) and you can see a spot here. It's about as memorable as a SeaWorld spot without the allure of Shamu, so no wonder the ships went roving.
(If you're gonna license Queen, you really should aim to wow.)
Hats off to Arnold. And don't -- forget -- to tip -- the clowns.
So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom. Nope, It's not a marketing stunt from Wii but it did come from a guy in advertising, Giovanny Gutierrez, director of interactive marketing at Miami's Tinsley Advertising. And, and, and...his girlfriend, Lauren, also works in the business. Neither, however, for Nintendo in any capacity.
Design agency Sharp Communications is using temporary tattoos to promote how it "seamlessly blends HIGH OCTANE CREATIVE THOUGHT WITH BLUE CHIP STRATEGIC RIGOR." (Yeah, it was written just like that.)
The tats are objectively horrible. See the other two in the text below.
Brett Ratner, the director who gave us X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands.
Less an agency than a "consultancy," Ratner aspires to marry brand messages to pop culture.
His first such effort was for Guitar Hero. During the American Idol finale this week, two ads appeared -- one with Idol finalist David Cook in briefs, lip-synching to Old Time Rock 'N Roll, the other with David Archuleta in boxers, following suit, Risky Business-style.
Ratner said he wants to make ads "everybody wants to be in." His models include "Got Milk," HP's "Hands" and iTunes' "Celebrity Playlist."
Well that was quick. Nike has ended its relationship with Crispin Porter + Bogusky after just over a year. George Parker broke the story and tipped us here at Adrants. The story was then picked up by Advertising Age which reports the 13 month relationship yielded but a single TV ad with Nike exploring relationships with other agencies such as 72andSunny. Nothing like treading water for 13 months. Time to get back in the game, Nike.
In case anyone's looking for a job: "In recognition of the fact that Captains of Industry has won new business and is looking for more Captains to join its ranks, the company is offering free temporary tattoos of its logo*. Anyone who wants a nifty Captains tattoo should send their request to firstname.lastname@example.org.
Get 'em while they last!
*For a limited time only, while supplies last, one per person, household or pet. Cannot be combined with any other offer. Offer void in Uzbekistan."
Have at it. Angela? The tattoo, not the job!!
Oink Ink Radio needs entries for its 11th annual Dead Radio contest.
"Disheartened copywriters are invited to submit their best radio scripts that have been rejected, passed up, and left to collect dust. Oink then treats the winning copywriter to an expense-paid weekend in either New York or Los Angeles, homes to Oink studios."
- Seattle agency Wexley School for Girls gets some nice press in Business Week from Jon Fine who visited the agency and shared his thoughts about its work and approach to marketing.
- Apparently, Donnie Deutsch is pulling a Tom Cruise. In an interview with The Observer, Donnie strips off his shirt and announces he may someday run for Mayor.
- Headvertising, Boobvertising and other forms of human advertising are passe. Now, it's all about prosthetics.
- Gawker provides five reasons why Donny Deutsch should win the Douchebag of the Year Award.
- Ad Age: "William Morris, Media Execs Create 'Agency 3.0'" Oh please.
On the way out from her AgencySpy gig, SuperSpy minces no words lashing out at guys and sexism in the workplace reversing things a bit so men can endure the rampant objectivity apparently experienced by women in the ad business. For some, her point of view may be seen as harshly bitter but I'd say it's not very far off base in some instances.
She writes, "I'm going to find the first junior employee that I can and comment on how nice his jeans fit or better yet, tell him my own sexual fantasies and see if he bites. Yes, he probably will, but the power I exert in doing it, in making him feel uncomfortable for a brief moment, small, at jeopardy for his job (that brief sweet vengeful second), will be some sort of justice for all the ad guys who have come onto me and the chicks I know or don't even know in the work environment."
If after a panoply of awards shows you are still not sure which ads were best, below are the agencies, clients and campaigns that received a Gold or above in Clio's Television/Cinema/Digital, Interactive, Technique and Radio categories.