Watch while a refugee from the Sesame Street prop chest gets zapped into the offices of Next Net Networks, Tumblr, Gawker, College Humor and CBS Interactive. The story's moral involves throwing saucy parties and engaging users with authentic videos, but this line is priceless:
"I knew I shouldn't have left out that magical Rolodex. The power of our connections is just way too strong."
Put together for Media Kitchen and Venture Day. Kinda brings Puppet Agency to mind, except that was funnier. I'm sure all those internet companies got a buzz out of seeing themselves on video, though.
- What is that white stuff on the back of the woman in this Trojan ad? It's not what you think but pigs and white stuff do make a compelling condom ad.
- WPP has made a $2.2 billion hostile takeover bid for research company Taylor Nelson Sofres.
- Want some more IKEA website freakiness? Check out this new site where two dudes dance backwards and do other weird things inside a closet the size of a room.
- Eddie Murphy's head traverses the country in search of viewers for his new movie, Meet Dave.
- This...is just gross.
- If you don't want people to make fun of your goofy in-house video, don't send bloggers email attacking them for posting it. That's just dumb.
- Oops. Atlanta agency guy boinks college interns and gets home late for dinner. Accusatory emails ensue.
- Beyond Madison Avenue analyzes the theory of using monkeys in advertising.
- Writing for Animal, Copyranter continues his hatred for the Ketel One campaign and identifies a recent ad as one of the most annoying ads ever created.
So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?"
David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.
The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.
What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.
For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.
Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.
"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."
Aww, Jet Blue gave us a coooookie.
- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.
- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.
- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.
- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)
JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.
"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.
What do you do when you find yourself in a room full of the people that imagineered your childhood?
You lose all social poise and most of your moxie -- not on purpose, but inevitably.
That's what it felt like during last night's press debut for The Real Men & Women of Madison Avenue and Their Impact on American Culture. As I walked across the floor, treading over familiar phrases like "Got milk?" with Ed McCabe! and Judy Wald! at either elbow, I fell back (hard) on responses like, "Awesome!" and "Woooow!" and "Ha-ha-HA!" -- sometimes even before they could finish a sentence.
For KahloRivera100, Ken Carbone of Carbone Smolan Agency created a playful print that riffs off the King and Queen of Hearts.
"I chose to emulate the structure of a playing card, as it best demonstrates the duality of this royal couple in the history of art," Carbone said.
Some backstory: Kahlo and Rivera, lovers, political agitators and artists, got married and made each other completely miserable until Kahlo's death (lots of cheating and general ego-clashing). They apparently loved each other too much to really separate.
Carbone's work piece is especially appropriate in light of a recent video sent to us by BC Dairy, which depicts the Queen of Hearts cheating with the Jack of Spades. (Frida is reputed to have cheated on Diego with Trotsky, who was murdered with an ice axe. Okay, maybe this connection is kind of a stretch.)
KahloRivera100, which celebrates the 100th anniversary of Kahlo's birth and the 50th anniversary of Rivera's death, is sponsored by Alliance Graphique Internationale. It will feature over 100 contributions, including this one, and will appear at the Club de Banqueros de Mexico AC in Mexico City this July.