Bar Refaeli Strips, Apple Facepalms, DOMA Celebrated, Cannes Critiqued

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- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.

- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.

- Apple's new ad campaign isn't impressing the critics nor the public.

- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)

- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.

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by Steve Hall    Jun-27-13    
Topic: Agencies, Brands, Campaigns, Industry Events, Racy, Social, Tools



Launchpad NYC 'Ad Darlings' Get Creative With Their Closets

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Well this isn't news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) halter tops and gam-glamorizing high heels of epic proportion.

Seems like Launchpad NYC wants to get in on the action and challenge our interns by launching a blog, Office Outfit Challenge, that highlights the high styles of "5 advertising darlings" in some kind of daily effort to "pull off a fashion magazine miracle.

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by Steve Hall    Jun-24-13    
Topic: Agencies, Racy



Twitter Signs Data-Focused Partnership Deal With WPP

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Following its recent preferred ad position deal with Starcom MediaVest in April, Twitter has signed a deal with WPP. The deal will enable WPP and it operating units -- GroupM, Kantar, Wunderman and others -- to access Twitter's treasure trove of data and incorporate it into WPP media and analytics platforms.

Of the deal, WPP CEO Martin Sorrell said, "Twitter's relevance continues to grow - not only as a social platform, but also as a window into consumer attitudes and behaviour in real time. We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines. We look forward to leveraging the platform in a variety of ways for our clients around the world."

The deal fuels Twitter move into the Big Data space and its deepening marriage with the marketing and advertising community.

by Steve Hall    Jun- 6-13    
Topic: Agencies, Social



This eBook Will Save Your Agency And Your Job

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It's fairly evident there's a tectonic shift going on in the workplace today. From telecommuting to collaboration to cloud-based workflows, everything is changing. So what's a marketer supposed to do in the face of all this change?

Thankfully, there are experts on this topic who can help guide you and your company through these changes. In this Central Desktop eBook, to which I contributed, you will learn how these changes are affecting marketing organizations, why the remote workplace is growing in importance, how telecommuting can actually give your company a competitive edge, how agencies and marketers are reinventing their creative teams to meet these changes and why collaboration is becoming an integral component of successful companies.

Download the eBook now and stay ahead of the curve.

by Steve Hall    Jun- 3-13    
Topic: Agencies, Brands, Research



How to Ensure Your Sponsored Content Adheres to Google's Guidelines

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If you're a marketer placing sponsored content (also known as native advertising) with a publisher -- or a publisher accepting sponsored content -- there are a few things you should know about how Google News, and Google in general, views this particular form of content.

In a recent blog post, Google Senior Director of News and Social Products Richard Gingras wrote:

"Credibility and trust are longstanding journalistic values, and ones which we all regard as crucial attributes of a great news site. It's difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines ... if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News."

Hmm...

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by Steve Hall    Jun- 1-13    
Topic: Agencies, Brands, Online, Policy, Social



Is Product Development the Holy Grail of Agency Survival?

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For the past several years or so, it's become fashionable for advertising agencies to dedicate a portion of their time to product development. Some do it for clients. Others do it all on their own. The poster child in this space is Nike FuelBand, a fitness product co-created with the brand's advertising agency RG/A. It was, and is, a runaway success.

Other agencies have dabbled with product creation. Crispin Porter + Bogusky developed a line of premium rum, Papa's Pilar. Deutsch LA, which has a program dedicated to entrepreneurial pursuits, created a floral delivery service, Bouqs, and an independent film entitled Between Us. Boston-based MMB launched a line of environmentally friendly children's clothing that donated proceeds to animal shelter charities. And Anomaly worked with outside consultant The Kind Group to create a line of skin-care products, Eos, currently being sold at Target.

All well and good - but why would an agency dedicate resources usually reserved for serving client business to product development?

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by Steve Hall    May-28-13    
Topic: Agencies, Opinion



Can Big Data Exist Alongside The Big Idea?

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The term "big data" has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple definition of big data.

In our marketing world, big data describes the plethora of information we have accumulated through the monitoring of consumers as they browse, socialize, search and purchase online. Every time a person visits a website, a cookie is dropped within their browser. Every time a person responds to a call-to-action from a landing page, data from the form they filled out is captured.

That's just a small example of big data's makeup. Dan Zarrella, HubSpot's social media scientist, told me a little bit more about the kinds of data that are important to marketers and agencies - and how marketers and agencies should be using that data.

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by Steve Hall    May-21-13    
Topic: Agencies



Production Company Does Agency.com Fist Bump

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Oh how this Rooster Worldwide self-promo video harkens the days of old when Agency.com made fools of themselves with their Subway Pitch Video. First off, it's all well and good for people to have interests outside of their daily jobs but would you really hire an agency that answered the question, "Are you a production company or an ad agency?" with "Oh, you mean that shit we do to pay the bills when we're not skating?"

Or a creative director that describes himself "I'm a creative director, a writer, an actor, a dad. But mostly, I'm just another fucking skater"?

The video is categorized as comedy on YouTube. We hope that's actually what Rooster intended.

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by Steve Hall    May-20-13    
Topic: Agencies



A Marketer's Guide to Evaluating An Advertising Agency

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If you're a marketer looking to evaluate an ad agency, this report from HubSpot, A Marketer's Guide to Evaluating an Ad Agency, is just what you need. Complete with a two page printable agency evaluation form and 8 criteria by which you should evaluate an agency's effectiveness, this guide will save you time and make you a hero in the eyes of your CEO.

Download the guide and evaluation form now to insure you select the right agency for your brand.

by Steve Hall    Apr-23-13    
Topic: Agencies, Brands, Research



Study: Automated Media Buying to Rise But Face Challenges

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In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input.

Most respondents (66%) say they expect automated media buying to increase next year, with 26% of the group indicating they feel this increase will be substantial. Similarly, 63% say they expect an overall increase in automated media planning, with 20% believing this will be substantial. 55% agree automated media on the whole has increased in the past year - 22% saying substantially.

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by Steve Hall    Apr-10-13    
Topic: Agencies, Research










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