Alabama Ad Agency 'Shocked and Offended' Over Onion Article

alabama_map.png

OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama."

Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'"

more »

by Steve Hall    Feb- 8-13    
Topic: Agencies, Spoofs



How to Make Your Media Buys Generate More Profit

adrants_mixrank_webinar.png

Buying media can be expensive, time-consuming and an overall failure if it's not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants' Steve Hall (that would be me, don't laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably.

Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you'll learn:

more »

by Steve Hall    Feb- 6-13    
Topic: Agencies



Play Super Bowl Bingo, Win Flat Screen TV

red_tettemer_bingo_super_bowl_2012.jpg

Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to ranchforeman@redtettemer.com.

The first person to send a winning card will win a 32" flat screen TV.

Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend.

by Steve Hall    Feb- 1-13    
Topic: Agencies, Promotions, Super Bowl 2013



American Airlines Logo Must be Pretty Big to See From the Ground

american_airlines_logo_2013.png

- The new American Airlines logo is great and all but could people really see it from the ground?

- The One Club's Annual Creative Hall of Fame event that is taking place in NYC this coming Tuesday night. This year, Advertising Legends Steve Hayden, Martin Puris, Jim Riswold and John Webster are being honored for their lifetime of achievements in the industry.

- BBDO New York has, for the sixth time, placed number one on The Directory Big Won, a directory of most awarded agencies

more »

by Steve Hall    Jan-18-13    
Topic: Agencies, Brands



How Agencies Are Reinventing Themselves As AOR Model Changes

agencies_reinvent.jpg

Back in the day...actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was "hunky-dory" to use a term from back when things in the advertising business were, well, "hunky-dory."

Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency.

Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they'd promptly fire the agency, hold a review and choose a new agency.

Continued on Central Desktop blog...

by Steve Hall    Jan-17-13    
Topic: Agencies



Confess Your Creative Sins With 'The Creative Confessional'

creative_confessional.png

If you've worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include

more »

by Steve Hall    Jan-17-13    
Topic: Agencies, Brands



Welcome to the Ad Agency Pronunciation Guide

bbh_pronounce.png

Having trouble pronouncing some ad agency's names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it's as stupid as it sounds but it's mildly funny. And in case you're wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett.

The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below.

more »

by Steve Hall    Jan-14-13    
Topic: Agencies



Agency Horrifies Employees With Holiday Gift

spark_car_wash.png

It's one thing to host a car wash with huge breasted hot chicks in tiny, cleavage-baring bikini tops or hot guys baring their tight abs and ripped chest. It's absolutely another thing to clownishly dress two guys, play some AC/DC and dunk them with soapy water as they slide across the hood of employees' cars.

But it sure looks like fun. At least for the guy who dreamt up the idea.

more »

by Steve Hall    Dec-24-12    
Topic: Agencies



Mayan Apologizes For World Not Ending

mayan_apology.png

In lieu of the usual Christmas card, which wasn't created because they thought the world was going to end, BBDO Belgium sought an actual Maya to apologize and allow viewers to forward the apology in a personalized fashion to their friends.

Hey, it's kinda funny.

by Steve Hall    Dec-24-12    
Topic: Agencies



Mullen Comes to Aid of Sandy Victims With '12 Days of Relief'

roller_caoster_underwater.png

Working with Hungry Man, Mullen has created 12 Days of Relief, a 12 Days of Christmas-style video featuring victims of Hurricane Sandy. Shot last week in Rockaway, Queens and Seaside Heights, NJ, victims recount "what they really need" with the number one need expressed in the primary verse, "On the first day of Christmas, here's what I really need, a house where mt house used to be."

On the 12 Days of Relief Site, video interviews of some of the victims featured in the video can also be viewed. And donations to the Salvation Army's Hurricane Disaster Relief Fund can be made.

more »

by Steve Hall    Dec-24-12    
Topic: Agencies, Cause







Stanton Optical


Featured FREE Resource: