Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.
In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."
It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. It's not new and it's been voiced by many an agency eager to illustrate they know marketing has to engage, enable conversation, provide benefit, offer participatory experiences and provide a service that goes beyond an excuse simply to sell product.
- National Geographic hauled in three Ellies at the National Magazine Awards with The New Yorker and New York each getting one.
- PJA Advertising + Marketing is hosting Portfolio Night in Boston on May 8th at District.
- For some reason, some Y&R types created a Facebook group based on some big "reply all" email chain. Beyond that, it's totally unclear what the hell this is all about or why anyone would care.
- smashLAB has crafted a white paper on social media designed to be a primer for those clients who look at you with a blank stare when you utter the words "social media" in a meeting.
- Want on of those Flip video cameras all the cool kids have? Head over to Budget's Flip for Budget contest. Be sure to check out the rejected videos from Budget employees.
All that can be said about this video -- which Modernista created to say goodbye to Interactive Art Director Tim Blount as he heads to Boulder (for CPB? TDA?) -- is, um, there's definitely some hotties working at Modernista!
-The boys at Diggnation Live had their way with the GoDaddy Girl last night. Or, rather, she had her way with them.
- PIXSTA, a UK-based company, launched an image-based online ad network which lets people click on various things in an image returning search results based on the object clicked.
- Draft/FCB Italy is moving and they've created a video to celebrate. George Parker doesn't like it but hey, it's better than looking at the faces of all that Draft/FCB ugliness, right? Kidding.
- During my dinner with the American Shelf Life crew in Boston last week, we discussed Twitter and the brands that are getting on board. Hear the good, the bad and the ugly.
At the end of last year, Dell and WPP hooked up to create Project Davinci, an agency created solely to staff the Dell account in Austin and around the world. Recently, WPP took out an ad in the Austin Statesman looking for, well rocket scientists because, apparently, advertising people aren't smart enough to handle the seemingly daunting task of creating computer ads. That or they just wanted to write an oh-so-witty headline they could enter in some award show.
Poor Casey Jones. It seems his dream agency is taking a bit longer to get on its feet. Adrants reader illustrates the point with the photo caption, "...I was in the shower and it hit me, all I needed to do to save my ass was to go out and hire rocket scientists."
- OMD has won Intel's $300 million media planning and buying duties besting incumbent Universal Mccann and Starcom.
- The PSFK Conference will be held in San Francisco July 17 at Fort Mason. Speakers booked so far: Adrian Ho, Zeus Jones; Andrew Hoppin, NASA; Chris Riley, Apple; Ed Cotton, Influx Insights; Eric Ryan, Method; Jean-Marie Shields, Starbucks; Mark Lewis, DDB; Rohit Bhargava, Ogilvy PR.
- Follow @ischafer on Twitter if you want to know what's going on at the AAAA conference today.
On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston. Uber-geekiness ruled. Tron Guy was there. iJustine was there. The Jib Jab crew was there. Evan White was there. MC Frontalot was there. Jason Scott was there. Chuck Norris Fact Generator's Ian Spector was there.
It was like sitting in a high school science lab except every geek was, instead, a star quarterback on the state championship football team.
- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.
- Rock stars aren't made. They're mothafuckin' born.
- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.
- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)
- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.
So Leo Burnett created a goofy in-house ad to announce its new dress code. It's unclear whether or not it's a joke since attempts at confirmation have...well, failed. The horror of it all is that creatives, usually exempt from any and all dress codes, are required to adhere to the code. So, no more jeans. No more black t-shirts. No more kicks. Say what? Yes, you heard right.
Leo Burnett's creative department will now be able to go to client meetings on their own without being found out by either the client or the AE they will pretend to be just to make up for all those years of being told, "The client won't go for that." And, yes. It's been confirmed a joke.