Journey Helps Modernista Art Director Journey to Colorado

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All that can be said about this video -- which Modernista created to say goodbye to Interactive Art Director Tim Blount as he heads to Boulder (for CPB? TDA?) -- is, um, there's definitely some hotties working at Modernista!

by Steve Hall    May- 1-08    
Topic: Agencies, Video



GoDaddy Diggs, Pix Clicked, Draft/FCB Boxes, Twitter Discussed

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-The boys at Diggnation Live had their way with the GoDaddy Girl last night. Or, rather, she had her way with them.

- PIXSTA, a UK-based company, launched an image-based online ad network which lets people click on various things in an image returning search results based on the object clicked.

- Draft/FCB Italy is moving and they've created a video to celebrate. George Parker doesn't like it but hey, it's better than looking at the faces of all that Draft/FCB ugliness, right? Kidding.

- During my dinner with the American Shelf Life crew in Boston last week, we discussed Twitter and the brands that are getting on board. Hear the good, the bad and the ugly.

more »

by Steve Hall    May- 1-08    
Topic: Agencies, Industry Events, Online, Social



WPP Wants Rocket Scientists For Project DaVinci Dell Agency

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At the end of last year, Dell and WPP hooked up to create Project Davinci, an agency created solely to staff the Dell account in Austin and around the world. Recently, WPP took out an ad in the Austin Statesman looking for, well rocket scientists because, apparently, advertising people aren't smart enough to handle the seemingly daunting task of creating computer ads. That or they just wanted to write an oh-so-witty headline they could enter in some award show.

Poor Casey Jones. It seems his dream agency is taking a bit longer to get on its feet. Adrants reader illustrates the point with the photo caption, "...I was in the shower and it hit me, all I needed to do to save my ass was to go out and hire rocket scientists."

by Steve Hall    May- 1-08    
Topic: Agencies, Newspaper, Strange



OMD Gets Intel, AAAA's Twittered

- OMD has won Intel's $300 million media planning and buying duties besting incumbent Universal Mccann and Starcom.

- The PSFK Conference will be held in San Francisco July 17 at Fort Mason. Speakers booked so far: Adrian Ho, Zeus Jones; Andrew Hoppin, NASA; Chris Riley, Apple; Ed Cotton, Influx Insights; Eric Ryan, Method; Jean-Marie Shields, Starbucks; Mark Lewis, DDB; Rohit Bhargava, Ogilvy PR.

- Follow @ischafer on Twitter if you want to know what's going on at the AAAA conference today.

by Steve Hall    Apr-29-08    
Topic: Agencies, Industry Events



Barbarian Group Rocks ROFLcon With Closing VIP Party

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On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston. Uber-geekiness ruled. Tron Guy was there. iJustine was there. The Jib Jab crew was there. Evan White was there. MC Frontalot was there. Jason Scott was there. Chuck Norris Fact Generator's Ian Spector was there.

It was like sitting in a high school science lab except every geek was, instead, a star quarterback on the state championship football team.

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by Steve Hall    Apr-27-08    
Topic: Agencies, Industry Events



Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale

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- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.

- Rock stars aren't made. They're mothafuckin' born.

- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.

- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)

- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.

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Leo Burnett Dress Code Eliminates Need for Account Management

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So Leo Burnett created a goofy in-house ad to announce its new dress code. It's unclear whether or not it's a joke since attempts at confirmation have...well, failed. The horror of it all is that creatives, usually exempt from any and all dress codes, are required to adhere to the code. So, no more jeans. No more black t-shirts. No more kicks. Say what? Yes, you heard right.

Leo Burnett's creative department will now be able to go to client meetings on their own without being found out by either the client or the AE they will pretend to be just to make up for all those years of being told, "The client won't go for that." And, yes. It's been confirmed a joke.

by Steve Hall    Apr-25-08    
Topic: Agencies



Agency Goes Drudge With New Website

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More and more agencies are realizing that multi-windowed Flashturbation sites are a thing of the past. For good reason. They are useless when it comes to SEO and the simple fact a mistaken click of the browser back button blows you off the site makes them intensely aggravating.

Two years ago, Boston's Hill Holliday adopted a blog-style website. Many other agencies have followed including, recently, the Barbarian Group which, this week, launched a new site repelet with employee blogs and a continuous stream of content.

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by Steve Hall    Apr-22-08    
Topic: Agencies, Good



RMG Connect Lawyers Will Soon be Calling Newly Named RPM Connect Lawyers

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Looks like we're in for some more legal wranglings over agency naming. Minneapolis agency Ryan Partnership is changing its name to RPM Connect to "better reflect the firm's expertise in retail and shopper marketing." After the drama over We Are Gigantic and Gigantic Marketing, one has to wonder what JWT's RMG Connect is going to have to say about this one.

more »

by Steve Hall    Apr-22-08    
Topic: Agencies, Bad



Barbarian Group Reimagines Agency Website

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A little bit blog, a little bit news, a little bit portfolio. It's the new Barbarian Group website. Leaving behind the usual agency Flashturbation, Barbarian Group has crafted their site to include employee blogs as well as the usual agency website stuff such as portfolio, capabilities and jobs section. There's also a section called Barbaripedia, an information-rich section of the site that contains everything anyone would want to know about the agency which was the true hero behind Burger King's Subservient Chicken.To use a McDonald's-ism, We're Lovin' It.

by Steve Hall    Apr-22-08    
Topic: Agencies, Good, Online










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