- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.
- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.
- Facebook gets poked! Right. Facebook backlash YouTube-style.
To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.
YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.
Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.
Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.
For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)
Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.
Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.
Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.
- Jack Nicholson's got a thing for Hillary. And he's expressing it by using clips from the many movies he's made over his career.
- On Advertising Age, Ken Wheaton explores the Hitleresque qualities of the latest will.i.am Obama video.
- And the Paul Tilley saga continues. Here and here and here. Make it stop. Please. Can't we just let the man rest in peace?
- Minneapolis-based Martin Williams has laid off 14 people in media, creative, operations and in print and television production.
It appears Mediaedge:cia is mopping up the media planning and buying floor having nabbed nods from both Advertising Age and AdWeek for best media shop of the year. To clarify, AdWeek dubbed the shop Agency of the Year. Advertising Age dubbed the shop Global Media Agency Network of the Year - a distinction worth noting as Adverting Age dubbed Starcom Media Agency of the Year (as in domestic).
Starcom has always been a winner in our book and we were lucky enough to see the inner working of the shop first hand. We're not as familiar with Mediaedge:cia but from all accounts, they're deserving enough of the distinction. Congrats to both.
K-What? I'm sorry, I know you want me to look at your logo and go visit your website but I just can't take my eyes of that figure of perfection lying on the tennis court as if she's channeling Christina Ricci in Black Snake Moan and wants it...NEEDS it really, really badly!
I've been locked away writing about advertising way too long. Had I known female tennis players dressed like this and teased the spectators between matches I'd have GIVEN Adrants away long ago and signed up to be a ball boy.
Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.
Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.
Crispin Porter + Bogusky, the cats that gave us our two most recurring nightmare monsters (him and him), just won the privilege of promoting Windows products to consumers.
The budget was undisclosed, but Advertising Age pegs it at upwards of $300 million. In '06, Microsoft spent $1 billion in measured and unmeasured US marketing, so it's obviously got cash to burn like mad.
Having fielded studies, interviewed researchers and read "over 50 books" (!!!!) about marketing to women, Hoffman York has launched Kaleidoscope Group, a girl goddess think tank.
The website greeted us with an actual kaleidoscope of women and some Lilith Fair music that stimulated the growth of our leg hair follicles.
The group coined what it calls the "Time Zero Effect," which posits that even one negative element in an ad to women will blow your brand out of her periphery. (0x0=0. Get it?)
Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.
Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.