Swivel Media's Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.
It seems to be the mother of all challenges. It's the one that prospective clients call ad agency offices with daily - sometimes hourly when things are brisk. "How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales," they often say. "How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn't even know that we exist?" Both, by the way, are very good questions that brand managers are faced with on an hourly basis.
- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.
- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.
- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."
Remember that Exopolis V-Day mixtape from, like, 2006?
Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.)
This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague.
Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.
Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.
Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.
Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.
"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.
Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)
Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)
The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper.
From what we can tell, it looks like some dudes talking about Jason and his thing for sweaters. It took us awhile to work out who Jason was, because we couldn't take our eyes off that porcelain monkey in a state of shock.
What a bizarre table ornament.
- Following Vanessa Minnello, bootylicious Kim Kardasian is the new spokesbabe for Bongo Jeans.
- If you're sad to see that really hot office mate leave for another agency, send his or her picture over to Office Hotties Who Leave, a site which features images of "men and women who make coming to work more bearable."
- American Express, Coke, JCPenney, L'Oreal, General Motors, Mars/Masterfoods, MasterCard, McDonald's, Procter & Gamble, Bertolli Frozen Dinners, and Dove Cream Oil Bodywash are a few of the confirmed advertisers for ABC's 80th Annual Academy Awards broadcast.
Here's a happy Valentine's day message from Psyop. It all started cavity-sweet until the back-shaving, tooth-pulling, organ-dissembling and decapitating happened.
And what's going on with the gaunt stranger giving away razorblades, candy and saws of varying strength?
Wait a second ... we get it now! This is based on "The Gift of the Magi," isn't it? You know, the story where that couple buys gifts for each other at the expense of something they love, and the things they get directly relate to the stuff they give away, so neither can use their gift, and they're both miserably poor, so all they have left at the end is each other?
Wow. Brutal interpretation, Psyop. But hey, the ending is less pathetic (and way more literal) than O. Henry's version.
Oh, and for those dying to know, the song is by VHS or BETA and it is called "Love in My Pocket," which now we won't be able to listen to without thinking of ... scissors.
Anyway, we went ahead and sent the message to everybody we love.
Stun Media, the people that did the Silver Jeans spec spot we liked so much, just completed a music video for Paul Price's Her Planet.
It was done on a shoestring budget but is actually quite pretty. The money was spent sticking to one theme instead of trying to jam a menagerie of wild ideas into the frame. We think that takes guts and is good for brand recall. (Consider the schizophrenic big-budget alternative.)
TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here.
The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing.
It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.")