K-Swiss Makes...Half-Dressed Tennis Hotties That Want Me?

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K-What? I'm sorry, I know you want me to look at your logo and go visit your website but I just can't take my eyes of that figure of perfection lying on the tennis court as if she's channeling Christina Ricci in Black Snake Moan and wants it...NEEDS it really, really badly!

I've been locked away writing about advertising way too long. Had I known female tennis players dressed like this and teased the spectators between matches I'd have GIVEN Adrants away long ago and signed up to be a ball boy.

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by Steve Hall    Feb-29-08    
Topic: Agencies, Creative Commentary, Racy, Strange



Schick Video Contest Gives Us Ad Babe Booty

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Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.

Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.

by Steve Hall    Feb-29-08    
Topic: Agencies, Good, Promotions, Video



Crispin Scores $300M in Microsoft Business. Hrm.

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Crispin Porter + Bogusky, the cats that gave us our two most recurring nightmare monsters (him and him), just won the privilege of promoting Windows products to consumers.

The budget was undisclosed, but Advertising Age pegs it at upwards of $300 million. In '06, Microsoft spent $1 billion in measured and unmeasured US marketing, so it's obviously got cash to burn like mad.

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by Angela Natividad    Feb-28-08    
Topic: Agencies, Brands



Kaleidoscope Group Unlocks Secrets to Multi-Faceted Femme

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Having fielded studies, interviewed researchers and read "over 50 books" (!!!!) about marketing to women, Hoffman York has launched Kaleidoscope Group, a girl goddess think tank.

The website greeted us with an actual kaleidoscope of women and some Lilith Fair music that stimulated the growth of our leg hair follicles.

The group coined what it calls the "Time Zero Effect," which posits that even one negative element in an ad to women will blow your brand out of her periphery. (0x0=0. Get it?)

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by Angela Natividad    Feb-27-08    
Topic: Agencies, Opinion, Packaging



In Russia, Love Costs. Even for Google.

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Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.

Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.

by Angela Natividad    Feb-27-08    
Topic: Agencies, Brands, Commercials, Opinion



DDB Creative Director Paul Tilley Dead at 40

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Pointless drama aside, Paul Tilley is dead. Paul was the creative director at DDB in Chicago and on Friday he decided to jump out of a Fairmont Hotel window at 6:25 PM, plunging to his death. His death hasn't yet been ruled a suicide and is still under investigation according to the Chicago police.

Whether or not Tilley was a nice man, a bad man, a good boss, a bad boss, a jerk or the most wonderful man in the world, his death is a tragic loss of human life. A loss to DDB. A loss to his family.

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by Steve Hall    Feb-25-08    
Topic: Agencies, Opinion



Cleveland Agency Gives Patriotic Treatment to Elevator Rescue

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It seems even the most mundane things such as...oh...an elevator rescue make their way to YouTube. Courtesy of Cleveland-based Brokaw, which has the most hilarious Flash intro we've ever seen, we are blessed with this patriotic production of a person rescued from a stuck elevator in Brokaw's building.

Not news? Hey, it's Friday. We have space to fill before he head off to Boise to get drunk with George and ponder why Advertising Age still employs Bob Garfield.

by Steve Hall    Feb-22-08    
Topic: Agencies



You Want It. You Need It. The iHam 5J!

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It's a high-cholesterol take on Apple's design-makes-the-man ethos.

This was part of an in-office Christmas promo for the employees of Shackleton Direct. Packages included a CD, manual and "iKnife." The site somehow generated 400,000 visits across Latin internet audiences and 100,000 YouTube views, says Shackleton.

In exchange for serving as muse, the team sent an iHam package to Steve Jobs. Awww.

by Angela Natividad    Feb-22-08    
Topic: Agencies, Online, Spoofs



Guitar Hero Helps Marketers Understand Product Relevancy

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Swivel Media's Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.

It seems to be the mother of all challenges. It's the one that prospective clients call ad agency offices with daily - sometimes hourly when things are brisk. "How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales," they often say. "How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn't even know that we exist?" Both, by the way, are very good questions that brand managers are faced with on an hourly basis.

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by Erik Hauser    Feb-21-08    
Topic: Agencies, Opinion, Trends and Culture



Denver Cooks Omelet, Absolut Succeeds, CMO Ambushes

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- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.

- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.

- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."

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by Steve Hall    Feb-19-08    
Topic: Agencies, Brands, Worst










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