Agency 'We Are Gigantic' Resurfaces As 'Tremendous'

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Over two years ago, Bernard Urban rebranded his URBANadvertising company to become GIGANTIC. Last April, agency We Are Gigantic was born out of an MDC consolidation of its MFP and Kirshenbaum Bond & Partners agencies. We Are Gigantic was headed by Neil Powell who was formerly a partner at the now defunct MFP which suffered significant client loss.

Urban sued MDC for trademark infringement and recently won, effectively ending the existence of Niel Powell's We Are GIgantic. Oddly, the We Are Gigantic site, though taken down as part of the court decision, is now back up. It seems, Powell, or someone, is trying to get whatever business they can out of this drama. The We Are Gigantic site's contact section says "We've moved" and a telephone number leads a company called Tremendous, which, following We Are Gigantic, is pretty funny.

We've left a message for clarification on all of this and will share that with you as soon as we have a response.

by Steve Hall    Mar-17-08    
Topic: Agencies, Policy



CementWorks Yields Quadruplets! Ouch.

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To celebrate the birth of four distinct company arms (with four unique specializations), The CementWorks launched a baby shower campaign for quadruplets. Watch the intro on their website -- very cute. (Possibly painful.)

Dividing itself into four realms followed the logic of "growing big by growing small." Read more about The CementBloc, The IronWorks, The StoneWorks and The CementBond.

An agency with industrial chic. Ayn Rand would be so proud.

by Angela Natividad    Mar-14-08    
Topic: Agencies, Good, Online



As Long As We Know It's for Packages, Not Eyeballs

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Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.

The award was distributed by the Nashville Advertising Federation.

Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.

Rageheads are notoriously myopic. Just sayin'.

by Angela Natividad    Mar-13-08    
Topic: Agencies, Campaigns, Events, Good



Draft Earns Facebook Pariah Status

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Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!

It totals nine members so far, which means it's doing three times better than FUCK HOWARD SCHULTZ, even without all-caps.

Aaaaand ... that's all we're going to say about that.

by Angela Natividad    Mar-10-08    
Topic: Agencies, Bad



Giant Ideas' Giant Ideas Could Use a Ginormous Trim

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To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.

It might have been funny if it weren't actually longer than the original. Because come on, guys. TWO MINUTES of mostly bad party footage? We would've gotten the joke inside 30 seconds, easy.

by Angela Natividad    Mar- 9-08    
Topic: Agencies, Spoofs, Video



NIB 'Fastrack to Cannes' for Sale on Easy Street -- er, eBay

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London-based Enter the Chapel swears it has an ad idea that's instant Cannes-bait. But oops, the idea was castrated internally, so now it's for sale on eBay.

What've you got to lose? Five quid? Your dignity?

by Angela Natividad    Mar- 7-08    
Topic: Agencies, Bad, Online



Pizza Hut UK, Wieden + Kennedy Finish Eating Pizza Together

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After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually. The review for a new agency will be handled by the pizza chain itself and both side have nothing but praise to heap on one another concerning their three year meal together. Of course, that's expected because, ya know, not everyone has balls like Peter Krikovich.

by Steve Hall    Mar- 6-08    
Topic: Agencies, Brands



Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked

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- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

more »

by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video



YouIntern Pairs Co-Eds with Agencies

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To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.

YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.

Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.

more »

by Angela Natividad    Mar- 3-08    
Topic: Agencies, Good, Online, Promotions



Leo Burnett Combats Cancer with Man Hair

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Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.

For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)

Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.

Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.

Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.

by Angela Natividad    Mar- 3-08    
Topic: Agencies, Cause, Good, Strange