Having fielded studies, interviewed researchers and read "over 50 books" (!!!!) about marketing to women, Hoffman York has launched Kaleidoscope Group, a girl goddess think tank.
The website greeted us with an actual kaleidoscope of women and some Lilith Fair music that stimulated the growth of our leg hair follicles.
The group coined what it calls the "Time Zero Effect," which posits that even one negative element in an ad to women will blow your brand out of her periphery. (0x0=0. Get it?)
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Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.
Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.
Pointless drama aside, Paul Tilley is dead. Paul was the creative director at DDB in Chicago and on Friday he decided to jump out of a Fairmont Hotel window at 6:25 PM, plunging to his death. His death hasn't yet been ruled a suicide and is still under investigation according to the Chicago police.
Whether or not Tilley was a nice man, a bad man, a good boss, a bad boss, a jerk or the most wonderful man in the world, his death is a tragic loss of human life. A loss to DDB. A loss to his family.
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It seems even the most mundane things such as...oh...an elevator rescue make their way to YouTube. Courtesy of Cleveland-based Brokaw, which has the most hilarious Flash intro we've ever seen, we are blessed with this patriotic production of a person rescued from a stuck elevator in Brokaw's building.
Not news? Hey, it's Friday. We have space to fill before he head off to Boise to get drunk with George and ponder why Advertising Age still employs Bob Garfield.
It's a high-cholesterol take on Apple's design-makes-the-man ethos.
This was part of an in-office Christmas promo for the employees of Shackleton Direct. Packages included a CD, manual and "iKnife." The site somehow generated 400,000 visits across Latin internet audiences and 100,000 YouTube views, says Shackleton.
In exchange for serving as muse, the team sent an iHam package to Steve Jobs. Awww.
Swivel Media's Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.
It seems to be the mother of all challenges. It's the one that prospective clients call ad agency offices with daily - sometimes hourly when things are brisk. "How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales," they often say. "How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn't even know that we exist?" Both, by the way, are very good questions that brand managers are faced with on an hourly basis.
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- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.
- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.
- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."
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Remember that Exopolis V-Day mixtape from, like, 2006?
Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.)
This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague.
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Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.
Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.
Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.
Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.
"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.
Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)
Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)
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