Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.
The award was distributed by the Nashville Advertising Federation.
Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.
Rageheads are notoriously myopic. Just sayin'.
Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!
It totals nine members so far, which means it's doing three times better than FUCK HOWARD SCHULTZ, even without all-caps.
Aaaaand ... that's all we're going to say about that.
To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.
It might have been funny if it weren't actually longer than the original. Because come on, guys. TWO MINUTES of mostly bad party footage? We would've gotten the joke inside 30 seconds, easy.
London-based Enter the Chapel swears it has an ad idea that's instant Cannes-bait. But oops, the idea was castrated internally, so now it's for sale on eBay.
What've you got to lose? Five quid? Your dignity?
After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually. The review for a new agency will be handled by the pizza chain itself and both side have nothing but praise to heap on one another concerning their three year meal together. Of course, that's expected because, ya know, not everyone has balls like Peter Krikovich.
- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.
- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.
- Facebook gets poked! Right. Facebook backlash YouTube-style.
To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.
YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.
Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.
Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.
For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)
Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.
Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.
Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.
- Jack Nicholson's got a thing for Hillary. And he's expressing it by using clips from the many movies he's made over his career.
- On Advertising Age, Ken Wheaton explores the Hitleresque qualities of the latest will.i.am Obama video.
- And the Paul Tilley saga continues. Here and here and here. Make it stop. Please. Can't we just let the man rest in peace?
- Minneapolis-based Martin Williams has laid off 14 people in media, creative, operations and in print and television production.
It appears Mediaedge:cia is mopping up the media planning and buying floor having nabbed nods from both Advertising Age and AdWeek for best media shop of the year. To clarify, AdWeek dubbed the shop Agency of the Year. Advertising Age dubbed the shop Global Media Agency Network of the Year - a distinction worth noting as Adverting Age dubbed Starcom Media Agency of the Year (as in domestic).
Starcom has always been a winner in our book and we were lucky enough to see the inner working of the shop first hand. We're not as familiar with Mediaedge:cia but from all accounts, they're deserving enough of the distinction. Congrats to both.