Comprised of one part grampa's comfiness and one part crazy stories kids find on the interwebs, WingAdvertising is offering the ultimate Christmas gift. The YOLO Holiday Sweater. Well, in actuality, a sweater pattern you can give to your grandmother so she can "get her knit on."
Here's a quick summary of what we've seen so far from some agencies. We're sure there will be more to follow this week.
- Austin-based GSD&M is celebrating the holidays with a Sweater Soiree. Check out the agency's collection of client-inspired holiday sweaters. You can vote on your favorite sweater. The sweater with the most votes gets placed on a Frosty the Snowman in the agency's lobby.
- The Sydney office of VML has released their 2012 digital Christmas card, titled Reindeer Races, a real-world interactive race between four of Santa's reindeer, streamed live via webcam and played online. The game allows users to take control of a reindeer on a real-life Christmas-themed track, using their keyboard to control its speed while they race against three of their Facebook friends, or computer-controlled 'bots'.
Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it's like iStockPhoto for video. Creative types can source talent for their video needs.
Users can browse the database to find exactly who they need (based on location, gender, age, ethnicity, special features and style like "geek chic") and negotiate the gig directly with the actor. The site doesn't take any kind of back-end percentage or charge a fee. Actors pay $20 to create a profile.
For marketers who need an "everyday" person to serve as an extra, a face, or an actor in a video for a campaign, this just might be worth checking out.
At Central Desktop's Collabosphere 2012, the topic of democratizing the creative process was discussed. The heart of the conversation centered on whether or not (and how much of) the creative process should or should not be extended outside the department.
While there was general consensus for agency-wide collaboration at the outset of the creative process (ie. a good idea can come from anywhere), in the end, one entity (the creative department) has to turn a good idea into a workable idea
Well this is fun. All week, Cleveland-based agency Marcus Thomas has been dunking employees in a vat of egg nog this week to help raise money for United Way. Of course, the charity portion of the stunt is important but the dunk factor is even better.
From 3-5pm each day visitors to the promotional site are able to get in line for a chance to use their mouse to toss a ball at a switch that drops a Marcus Thomas worker in the vat. For each successful shot, the agency will donate $50 to United Way.
'Tis the season to be jolly, joyous, giving, thankful and, generally, in good spirits. Unless, of course, you are Toronto-based Crush and then it's all piss, vinegar and vulgarity. Humorous piss, vinegar and vulgarity, of course.
Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.
There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.
T-shaped talent is a term used to define a person's skill set. If a person has T-shaped talent, they are well-versed in a particular area of expertise (represented by the vertical bar in the T) along with possessing the ability to collaborate with experts across disciplines other than their own and apply that knowledge (represented by the horizontal bar in the T).
One can argue T-shaped talent is the perfect skill set A person who is an expert in one field can be counted on to flawlessly complete tasks in his or her area of expertise. Additionally, they know just enough about other fields to work intelligently and productively with experts in other specialized fields. This saves a company time and money because less time need be spent explaining things and more time will be spent accomplishing things.
If you're familiar with Publicis Groupe CEO Maurice Levy's annual holiday greeting, you've probably come to the conclusion that the man can talk. And talk. And talk. This year, the holding company decided to have some fun with the video.
The embeddable video below leads to the full video on YouTube. Why? You'll see when you get there. Try skipping ahead or pausing or changing the volume, the resolution or switching to full screen.
Did you know there was an ad agency called Captains of Industry? Did you know Captains of Industry were also business titans at the turn of the century? No, not this recent century. The one before. In any case, check out this video from, yes, Captains of Industry, a Boston-based agency headed by, well, the many heads of Ted Page.