Virtual Account Manager Takes Questions -- or Not -- in Absence of Humans

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Meet the good for nuffin' Virtual Account Manager for Burns Marketing. He's great at looking like a douche bag and making "What the fuck?" faces when you ask him questions. We despise him because he's essentially a subservient chicken that isn't subservient. He doesn't even try.

The purpose of the VAM is to make people feel like they're being helped, even while Burns Marketing is away for the holidays. Ha ha fuckin' ha!

by Angela Natividad    Dec-11-07    
Topic: Agencies, Online



Deep Focus Bronzes Up for Social Media Use

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Deep Focus, which gave us Big Love Land, an informative interview with Mr. T, and embeddable Flight of the Conchords (the cats at left), has just been named an Agency of the Year, courtesy of MediaPost's OMMA.

Read all about it here.

Honors include Best Use of Social Media, for which Deep Focus won the Bronze.

Congrats, guys! Don't let it get to your head and start launching crap CGM campaigns.

by Angela Natividad    Dec-11-07    
Topic: Agencies, Industry Events



Dentsu/Biegel Mud Wrestling Match Continues

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And so for Steve Biegel it seems suing Dentsu for forced participation in hot tub action isn't enough. He's now adding religious discrimination to his list of apparent transgressions foisted upon him by the ostensible monsters who run Dentsu. Biegel claims he and other Jewish Dentsu employees were discriminated against based on their religion.

In a statement regarding alleged treatment of Dentsu America President Doug Fidoten, Biegel said, "Defendants have openly discussed firing Mr. Fidoten, as well as removing his responsibilities. Mr. Fidoten is quite literally a token Jew, presented as a fig leaf to hide the simple fact that Mr. Andree and his fellow gentile managers have in one year eliminated every Jew in the creative department at Dentsu."

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by Steve Hall    Dec-11-07    
Topic: Agencies, Policy



Gigantic Marketing Expands Trademark Litigation to Include MDC

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In early October, Gigantic Marketing went after MDC Parnters agency WeAreGigantic for trademark infringement. Launched alongside an MDC consolidation of MFP and Kirshenbaum Bond & Partners, We Are Gigantic is headed by Neil Powell who formerly was a partner at the now defunct MFP which suffered significant client loss.

Today, after Niel Powell failed to appear two times in front of Magistrate Judge Ellis, Gigantic Marketing President Bernard Urban has expanded its litigation to include WeAreGigantic parent company MDC Partners.

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by Steve Hall    Dec-11-07    
Topic: Agencies, Policy



Shift Control Goes RPG on Second-Gen Company Site

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Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.

The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.

The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.

by Angela Natividad    Dec-10-07    
Topic: Agencies, Games, Good, Online



Ken Convoy Rants Rich About Agency Arrogance

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Ken Convoy's got a few agency-ready business models proven to save tons of money and make clients love you more. He can do it all at a fraction of the cost most agencies can, and with less than 10 people involved.

What are these big ideas?

We don't know.

Who is Ken Convoy?

Um ... a dude who runs a one-man agency in Santa Barbara, CA.

But hey, Ken is willing to convey his winning, proven models to any kingpin agency willing to talk to him. The problem is, nobody's passed him more than a few friendly emails, followed by the inevitable brush-off.

In this post right here, Ken (sometimes eloquently) details his attempts to penetrate the iron curtain of "agency arrogance" with zero luck.

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by Angela Natividad    Dec- 7-07    
Topic: Agencies, Opinion



Omnicom Touts Cutting Edge Capabilities...With 2006 Work

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This is the perfect time to use George Parker's BDA acronym which stands for Big Dumb Agencies. Adrants reader Lauren tipped us to a story in AdWeek about Omnicom's John Wren touting the holding company's "non-traditional" work.

The story miffed here a bit and she wrote us, "Congratulations Omnicom and welcome to the digital age. This article really bothered me because it seems like the advertising trades are so obsessed with covering any bit of news coming out of holding companies that they are missing the real news, the real trends and maybe even the cool interactive work that's being done now, and not in 2006. And (gasp) maybe, just maybe it's not the holding companies that are ahead of the game this time..."

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by Steve Hall    Dec- 6-07    
Topic: Agencies, Opinion, Trends and Culture



Contextual Fuckery Solved by Actual Humans (Who Knew?)

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Now this is cool. We've already got contextual ads. We've already got behavioral ads. But we all know how much fuckery can sometimes come from those automated solutions. Wouldn't it be cool if the content of banners were matched to the content of the page by an actual, intelligent human being as opposed to a garbage in/garbage out, brainless computer?

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by Steve Hall    Dec- 5-07    
Topic: Agencies, Good, Online, Tools



Agency Full of Ego-Fueled Self-Aggrandizement

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Now here's something you wouldn't generally expect to read on Adrants. After all, we're one half horny male ad slut, one half dystopian ad tyrant but when we were pointed to Amalgamated's website as an example of advertising's boys club hubris, we couldn't leave it alone. Yea, the site's been that way for a long time but we're too busy looking at actual work to check out every agency's site on a regular basis.

This site is so over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone. Who do these guys think they are? Just check out the imagery on the site. Could it be any more packed with stereotypical pompousity? Even setting aside the quaintly anachronistic portrayal of men and women in the office, the whole things reeks of grandiloquent pretense.

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by Steve Hall    Dec- 5-07    
Topic: Agencies, Opinion



To Find New Flavor, the Dew Launches Dystopian Virtual World

Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.

Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.

Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.

Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.

by Albert Kugel    Dec- 5-07    











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