Even if it finds its way to a press release in a bid for publicity, you can't fault an agency for sending 30 of its employees to New Orleans to assist Hands On New Orleans with the continuing post-Katrina clean up. In partnership with its client, The Stanley Works, Mullen sent 30 "Mullenteers" from its Wenham (Boston) and Detroit office to the city last week armed with Stanley Tools and sixty hands to paint, construct, plumb, roof or anything else that needed doing.
The Stanley Works provided all manner of tools including tape measures, hammers, levels, saw horses, tool boxes, pliers, power staplers, clamps, laser levelers, inflators and mechanics tool sets, all of which will remain with Hands On New Orleans for continuing use.
Nice work, Mullen. So when are you guys moving to Boston? That's what we keep hearing.
Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."
The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.
You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.
We'd hate this.
We've been slipped an exclusive look into why Dentsu may not have admitted Toyo Shigeta did anything wrong as claimed in Steve Biegel's lawsuit. Apparently, it seems visits to brothels, double-teaming and crotch shots are required of Dentsu employees as revealed in this leaked Dentsu Guide to Better Management. Proper business etiquette and rewarding employees for a job well done are covered along with a better replacement for the passe handshake. Even the CEO of an agency has to follow the rules, right?
- San Francisco's Bay Area Interactive Group parties Facebook-style for its REACH Mixer.
- Five agencies, Optimedia, Initiative, Havas Media, Horizon Media and Carat are in a shoot out for the $800 million Hyundai/Kia account.
- A former Draft/FCB employee is contemplating filing a lawsuit against the company claiming it routes all work through the agency's "PUSH" process when it could have been done more cheaply outside the network.
- IPG, today posted a third quarter loss of $21.9 million.
- MDC has upped its stake in Crispin Porter + Bogusky from 49 percent to a controlling 77 percent. And there goes another "independent."
- Newsweek has dropped its rate base 500,000 to 2.6 million. The trees are having a party.
While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.
This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.
You know how the Leo Burnett website does that cute (but sort of messy) thing with the pencil? Labov & Beyond must've seen it and gone, "Hey, we should turn that whole 'scribble' concept into the core model of our site redesign."
Because that's exactly what it did.
These days, it's all about bigger. Actually, it's always been about bigger. Bigger breasts. Bigger penises. And...yes, bigger logos. Agency Fusion is celebrating our lust for the bigger with its Make My Logo Bigger site. The site features Make My Logo Bigger Cream which promises to transform your tiny, insignificant little logo into something so mammoth it's guaranteed to provide years of intense pleasure. The cream works offline, online and is available for three payments of $29.99 which comes with White Space Eliminator to eradicate all that wasted space in your ad.
Bubba says, "My logo is so much bigger now!!!" Indeed, worthy of a porn star.
Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."
Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.
Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.
Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.
This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.
An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."
Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?