Advertising's Old-School Tonnage Model Irks Reader

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An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."

Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?

by Steve Hall    Oct-31-07    
Topic: Agencies, Television, Worst



Creative Poaches, Coulter Obama'd, Cleavage Examined, Faces Pumpkin'd

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- Yawn. Another creative sets up shop and poaches creatives from his former shop.

- Anne Coulter gets Obama Girl treatment.

- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.

- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.

- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.

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by Steve Hall    Oct-30-07    
Topic: Agencies, Games, Spoofs, Video



Gyro Worldwide Celebrates Philadelphia's Ugliness

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We admire an agency that'll create a campaign, publish the fact they've done so, highlight the fact its city has the ugliest people and do it all without any client approval or charging a penny. Yup, Philadelphia's Gyro Worldwide has embraced the fact its city was just named the ugliest city in America by Travel & Leisure Magazine readers.

Before Philadelphia was crowned the ugliest, John Waters, during an episode of John Favreau's Dinner For Five, tried to get the mayor of the former ugliest city, Baltimore to embrace its hideousness and create a tourism campaign out of the fact. He reasoned the rest of the country would flock to Baltimore like paparazzi to Britney Spears' cooch.

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by Steve Hall    Oct-29-07    
Topic: Agencies, Campaigns, Good



Hangman Studios Pulls Pr*ck Out for YouTube Audience

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Hangman Studios is an interesting company.

Why do we say that? Because we just watched Pr*ck, a stylish, gratuitous piece of self-fellating would-be viral production.

It's circulating YouTube -- or at least making a valiant effort to -- as we speak. The idea is to position Hangman as a "glossy, artistic alternative to the lo-fi joke-oriented virals that saturate online marketing whilst reflecting our offbeat and alternative tastes."

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by Angela Natividad    Oct-24-07    
Topic: Agencies, Online, Video



TBWA Get Icy, Black Publishes, Sexist Ads Collected, Douchenozzles Celebrate

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- TBWA has opened an icy cold office in Reykjavik, Iceland with a staff of 20 who hope to tap the country's growing economy and serve one of the world's highest per capita income populace.

- Cathie Black is out with her new book, BASIC BLACK: The Essential Guide for Getting Ahead at Work (and in Life) from Crown Publishing. "BASIC BLACK is a memoir masquerading as a guide to career and life from one of the first women to take a forefront role in the advertising industry, American magazine and newspaper publishing."

- Using its out of home touchscreen network, Ecast delivered a 14 percent click through for AMC's The Two Corey's. Now if we could only get results like that online.

- Want sexism in advertising? Media Circus has a collection of the twelve most sexist ads in recent years.

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by Steve Hall    Oct-24-07    
Topic: Agencies, Outdoor, Publishing



Newsweek Redesigns, Obama Girl Successes Shared

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- As Time did earlier this year, Newsweek, today, has unveiled it's redesign which includes (shocker) longer stories with fewer but bigger pictures. A rate base reduction is under consideration as well.

- Saatchi & Saatchi ECDs Jan Jacobs and Leo Premutico, creators of the Wendy's Hot Juicy Burgers campaign have left the agency.

- This is kinda dumb but if you want to see the faces of Alex Bogusky, David Droga, Erik Vervroegen affixed to the bodies of models on the cover of Playboy, you can see it all here.

- Obama Girl creator gives us tips on what makes for a successful viral video. And it's not just big boobs and a nice ass. Although that helps quite a bit.

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by Steve Hall    Oct-15-07    
Topic: Agencies, Magazine



WPP's Cole & Weber Instructs Employees on Proper Workspace Behavior

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Seattle agency Cole & Weber recently moved to new offices and wanted to make employees comfortable with their new surroundings. To do so, the agency created a video which illustrates how to best work in an open workspace environment. From the Federal United Cubicle Konsortium (yes, that does spell what you think it does) comes several tips and benefits to working in a cube farm. From cubicle size to Prairie Dogging to odor control to proper eating habits, the video promises to make cubicle life enjoyable for all.

by Steve Hall    Oct-12-07    
Topic: Agencies, Strange, Video



Fallon Explains Creation of Sony's Play-Doh

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If you want the back story on the creation of Sony's Play-Doh, you can view the Making Of video here. No mention is made of where the idea for the commercial originated which, depending upon your viewpoint, matters or is completely irrelevant.

by Steve Hall    Oct-11-07    
Topic: Agencies, Commercials



Sony Defends Honor of Bravia Bunnies ... Yeah.

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After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.

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by Angela Natividad    Oct- 8-07    
Topic: Agencies, Bad, Campaigns, Opinion



Gigantic Goes After MDC's We Are Gigantic For Trademark Infringement

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Over two years ago, Bernard Urban rebranded his URBANadvertising company to become GIGANTIC. In April, agency We Are Gigantic was born out of an MDC consolidation of its MFP and Kirshenbaum Bond & Partners agencies. We Are Gigantic is headed by Niel Powell who formerly was a partner at the now defunct MFP which suffered significant client loss.

Both GIGANTIC and We Are Gigantic are located in New York. Urban has taken issue with MDC naming its new shop We Are Gigantic and has filed suit against We are Gigantic, L.L.C. and Neil Powell claiming trademark infringement.

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by Steve Hall    Oct- 5-07    
Topic: Agencies, Policy










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