Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.
- Former Arnold Creative Director David Register has announced he will be opening a creative advertising school in Boston in early 2008.
- The 2008 One Show has opened its call for entries. The deadline for entering the 2008 One Show, One Show Interactive, and One Show Design awards is January 31, 2008. The online entry system is now live and accepting submissions.
- An Italian ad for Red Bull in which a fourth wise man shows up with a case of
beer (sorry, we were thinking of Red Stripe) of the stuff for baby Jesus has angered Italian Priests.
- Followinig RJ Reynolds pulling its Camel advertising for 2008, six attorneys general have filed a law suit against the tobacco company for violating the 1998 Master Settlement Agreement which prohibits the use of cartoons, certain brand-name merchandise and related promotions in cigarette advertising.
- Landor Associates has named Russ Meyer Chief Strategy Officer. Hmm. And we thought he made sexploitation films in the seventies featuring gigantically-breasted models.
I suppose we should all be excited and ecstatic Deutsch, who really needs it, just reeled in the $150 million Sony PlayStation ad account besting Publicis, Venebles, RPA and TBWA which was eliminated yesterday but we just can't seem to get our pulse to rise above an even 60. It's not that we don't appreciate the efforts Deutsch must have gone to to rip this account from a 13 year relationship with TBWA/Chiat/Day it's just that...OK, fine, Deutsch sorely needs a win and this is a good one. (Sorry, someone must have shoved a bad ad up our ass when we wrote this)
Predictably, though moronically, no one wants to say anything for attribution which. predictably, is the way it is in this business. Don't take risks. Don't say anything without 300 people vetting it (and watering it down) first. And, God forbid, don't ever, ever leave your office without your ass completely covered with an inch of steel.
But they are talking about their same day win of Saturn's online business. And now at least we have a few words from Deutsch.
- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.
- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.
- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.
- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.
In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.
Even if it finds its way to a press release in a bid for publicity, you can't fault an agency for sending 30 of its employees to New Orleans to assist Hands On New Orleans with the continuing post-Katrina clean up. In partnership with its client, The Stanley Works, Mullen sent 30 "Mullenteers" from its Wenham (Boston) and Detroit office to the city last week armed with Stanley Tools and sixty hands to paint, construct, plumb, roof or anything else that needed doing.
The Stanley Works provided all manner of tools including tape measures, hammers, levels, saw horses, tool boxes, pliers, power staplers, clamps, laser levelers, inflators and mechanics tool sets, all of which will remain with Hands On New Orleans for continuing use.
Nice work, Mullen. So when are you guys moving to Boston? That's what we keep hearing.
Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."
The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.
You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.
We'd hate this.
We've been slipped an exclusive look into why Dentsu may not have admitted Toyo Shigeta did anything wrong as claimed in Steve Biegel's lawsuit. Apparently, it seems visits to brothels, double-teaming and crotch shots are required of Dentsu employees as revealed in this leaked Dentsu Guide to Better Management. Proper business etiquette and rewarding employees for a job well done are covered along with a better replacement for the passe handshake. Even the CEO of an agency has to follow the rules, right?
- San Francisco's Bay Area Interactive Group parties Facebook-style for its REACH Mixer.
- Five agencies, Optimedia, Initiative, Havas Media, Horizon Media and Carat are in a shoot out for the $800 million Hyundai/Kia account.
- A former Draft/FCB employee is contemplating filing a lawsuit against the company claiming it routes all work through the agency's "PUSH" process when it could have been done more cheaply outside the network.
- IPG, today posted a third quarter loss of $21.9 million.
- MDC has upped its stake in Crispin Porter + Bogusky from 49 percent to a controlling 77 percent. And there goes another "independent."
- Newsweek has dropped its rate base 500,000 to 2.6 million. The trees are having a party.
While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.
This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.