Over two years ago, Bernard Urban rebranded his URBANadvertising company to become GIGANTIC. In April, agency We Are Gigantic was born out of an MDC consolidation of its MFP and Kirshenbaum Bond & Partners agencies. We Are Gigantic is headed by Niel Powell who formerly was a partner at the now defunct MFP which suffered significant client loss.
Both GIGANTIC and We Are Gigantic are located in New York. Urban has taken issue with MDC naming its new shop We Are Gigantic and has filed suit against We are Gigantic, L.L.C. and Neil Powell claiming trademark infringement.
You can label it ingenious, lazy or a ploy for publicity but London agency Nonesense wants you to help create its website. They've got a brief and three idea and they want you to choose the best one. We're not sure about any of the ideas but we love the fast talking guy who explains them.
- China, perhaps after witness the degradation of Western society, has decided to ban advertising for push up bras, sex toys and other clothing that is figure-enhancing.
- Will they sell out to MDC? Will they seek capital and go it alone? Tune in to Advertising Age for the continuing drama on MDC's possible move to majority ownership of Crispin Porter + Bogusky.
- Soon you will be able to splash yourself with a different celebrity fragrance each day of the month.
- Damn! What we just said above.
- You just know social media has made it when it becomes an eBay auction. Yes, the I Am Hungry Facebook application was sold on eBay for $20,100.
In September, Corbis ran a contest called I Am Buried, which encouraged ad creatives to bitch about how hard life is in the most enviable job any college burnout ever dreamed of. Winners got shopping sprees, personal assistants and other stuff you fantasize about when you're depressed and not buying razors.
We held off on covering this because we thought it would be more interesting to wait after the campaign, so as to air out the dirty laundry of the winners. It turns out -- surprise of all surprises -- the winning stories were not really all that compelling.
One refers to something called "WORKIARRHEA" and somebody else made a chart of her dirty dishes, coupled with a somewhat depressing description of how her work piles up with no end in sight.
This must by far have been the suckiest contest ever, providing us with data only slightly more interesting than a discussion about corns, and somebody's attempt to be witty by referencing hufu during Advertising Week.
- In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that's better than before.
- Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.
- For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday's repeat of the premiere back into Monday's premiere. The loophole states re-airings with the exact same content and advertising can be counted together.
- The Slingbox Guy is back and this time he's doing what TiVo should have done when it first launched: tell people what the product does.
When choosing a name for an ad agency, since everyone is moving away from the Huey Duey & Louie law firm-style model, one should choose a name that connotes something interesting, something exciting, something that elicits staying power. Perhaps Art Bradshaw and Emily Rex who just dubbed their new agency Departure think the notion of leaving is better than staying. Now, one could joke about this new name as Adrants reader Chuck did when he wondered why they didn't call themselves Leaving or Closing or Back Later or Track 9 or Running Late or Exit (wait, that one's sort of taken) or Last One Out Turn Out the Lights. But that would be mean.
The answer: Five execs, a poetic moderator, and two hours.
I'm sitting at a panel called Want to start an AD Agency?!. To my right sits a dude whose name I shall not mention. He expresses sincere, almost meddling interest in the GelaSkin on my MacBook. So I ask why he's here and he says, "Technically I represent BBDO, but really I am here for my own self-interest."
Tell it like it is, yo. "Lots of self-interest stewing around," I say vaguely.
The BBDO guy agrees. "I'm guessing that's why everybody's here," he observes.
This is a covert little world.
Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald's. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.
Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the "I'm not gonna let a woman beat me" response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon's Dumb Dads.
OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."
We were sure we'd be receiving a press release sometime in the next few months announcing the demise of the ill-fated Agency.com but no. Far from it. Apparently the Subway fiasco is in the past and the mass exodus of management has slowed. And they've decided to win an account. A $100 million account, no less. LG Electronics has awarded creative duties to the shop which is said to consist of TV, interactive, print and guerrilla. Congrats, Agency.com. Break out the fist bumps!