OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."
We were sure we'd be receiving a press release sometime in the next few months announcing the demise of the ill-fated Agency.com but no. Far from it. Apparently the Subway fiasco is in the past and the mass exodus of management has slowed. And they've decided to win an account. A $100 million account, no less. LG Electronics has awarded creative duties to the shop which is said to consist of TV, interactive, print and guerrilla. Congrats, Agency.com. Break out the fist bumps!
This is a year old but look what fun Cleveland-based agency Brokaw has with it's own. An unsuspecting Brokaw employee named Erin gets the shit (well,not exactly) scared out of her when her co-workers decide to set off one of those air horns in her office. Hey, it's not news but we all need a commercial break from that sometimes. Consider this that break.
With the news Ogilvy New York Co-President Andy Berndt leaving for Google to head a group which will work with marketers, agencies and the entertainment industry, speculation abounds the online giant is looking to hang a shingle on the proverbial Madison Avenue. Whether or not that's the case, it appears Google may be poised to shake things up once again.
No one's sharing many details and Berndt will remain at Ogilvy for an undetermined period of time before he packs his bags for Google.
- Here's a making of video highlighting the creation of a 3D graffiti project for Reebok in Cracow.
- Arnold and fashion-focused No. 11 have teamed to launch ArnoldEleven, an entity which will serve the fashion, beauty and luxury industries.
The New York Times is throwing in the towel on its subscription based Times Select product saying the growth of online advertising allows for far more revenue.
- Check this out for some face licking goodness from Guinness.
- WPP New York is reportedly not going to defend its $70 million Jenny Craig crative account which has been placed in review handled by Blank and Associates.
- The New York Post is expanding its Page Six gossip section to a full blown Sunday glossy magazine section debuting this Sunday.
- Walter Kronkite is returning to television and will appear on the newly launched Retirement Living TV.
- In an interesting mashup, the Polygamous Marriage conference in New Orleans October 26 brings together media, account planing and creative to hear speakers such as Modernista's Gareth Kay, Fallon's John King and Naked's Paul Woolington.
- As if there weren't already an overabundant plethora of awards shows, AdWeek now wants to honor supposed future creative geniuses before they even become geniuses with its "10 Best Creative You Don't Know" showcase.
Mothers of Invention Founder Robert Rosenthal points us to Bob Bly's blog on which he takes to task Jerry Della Femina for comments he made in a New York Post article. Della Femina said of the advertising business, "It went from being a business of fun to being a business of money, and that changes everything."
Bly agrees advertising should be fun but it should also be considered work and their should be any fun-having with the client's money.
Della Femina himself puts the whole thing to rest, commenting, "What bullshit. I took Isuzu, Becks Beer, Blue Nun Wine, Meow Mix,Zip Lock bags, Dow Bathroom Cleaner, Air Wick stickups from tiny accounts or startups to giant profitable companies. That made all their stockholders a ton of money [and] I did it while I was drunk and having fun. Imagine if I was sober."
Touche, Jerry. Bring back the Mad Men and the three martini lunch!
Combining the theme of masturbation with the ever-unavoidable flashturbation, Deutsch has erected (I know, so fuckin' lame) Adsturbation, a site on which you can pump yourself up (again...so lame...sorry) while listening to your client, creative director, account guy and supposed-to-be-hot-but-not intern heap praise on you in the form of wacky platitudes. Combine that with the introductory copy "You work in advertising. It's Advertising Week. What better time to pleasure yourself with superlative praise. Why? Because it feels good...There are a few people who'd like to stroke your ego in private," and you've got what amounts to either a witty take on our ego-driven, attention-whoring, self-esteem-challenged industry or a tired, lame, over done joke a fifth grader thinks is funny and can't stop telling over and over and over until you want to scream "shit the fuck up" but you don't because, you know, you're supposed to be the role model. So which is it? You decide.
Those working in the Ridgefield Park, NJ office of South Korean agency Cheil, which handles the Samsung account here, are probably feeling like Big Brother inhabitants right now after the agency installed 360 degree security cameras to monitor the office 24/7. Those surfing porn sites, spending too much time on Facebook or going to the bathroom too often for a quickie might find themselves the star in the agency's video archive.
Not that there'd necessarily be anything good to see but one has to wonder just how long it will take for some of this stuff will find its way to YouTube. Anyway, if you think time sheets are bad, be happy you don't have a camera over your head capturing every time you adjust your balls or tighten your bra strap.
- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.
- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.
- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.