Writing on Advertising Age's Small Agency Diary, Doug Zanger shares a story of a client meeting that didn't go so well. If you've worked in advertising for even just a year, you've experienced plenty of these nightmares and the idiots that fuel them. The story Zanger shares doesn't actually sound as bad as some we've experienced or, perhaps you have. We'd love to hear your horror stories and so would Zanger.
Because Small Agency Diary is published by Advertising Age which, one assumes, has deep pockets, they're offering prizes for the best horror stories so you might want to share your story over there. All we can offer at this point in a used iPod and a ream of white paper. So you decide.
- Simba reports worldwide yellow pages revenue increased 2.8 percent to $31,62 billion in 2006. While a slight decline is anticipated for 2007, 2008 is predicted to see another increase. Who knew people still used yellow pages?
- As if you hadn't heard, DDB Chicago President Dana Anderson has left the building citing the need to spend more time with her daughter before she heads to college next year.
- That forward thinking company, Nielsen has gone all social networking on out asses with its Hey! Nielsen.
- Sometime you want to appreciate a commercial simply for what it is. Other times, you want to analyze to death all aspects of it and all the work that went into creating it. If you're interested in the latter, Sony's got a behind the scenes video covering the making of its recent Blu-Ray commercial.
- David Pitlyuk has a nice summary of the history of online video advertising and where he thinks it's going.
George Parker, the source of choice for getting anything Julie-oriented spun right, has eloquently informed us that Roehm's lawsuit against Wal-Mart was just thrown out of court by a judge in Michigan because she didn't file in Arkansas.
Thank gad it's over. Hopefully. In other news, isn't that picture at left awesome? It's part of what happens when you've got an illustrious career in advertising under your belt: spare time. And, cupped like so in creative hands, that can be dangerous.
The DraftFCB rumor mill is at it again. It seems several sources claim the much troubled DraftFCB may split leaving, well, Draft and FCB. That's all we know for now.
OK, so here's a new one. And there's rarely anything new at all about an agency website but we think JWT Australia has done it. How? They made their site a womb. Yes, a womb. As in wheere baies grow. It's a conceptual oddity but, strangely, it works for us. Or, maybe it's just gross. We can't tell. Oh wait, yes we can. The "baby" picks his nose. Eew. Give it a look and let us know what you think.
While most of us are celebrating the fact it's Friday, DraftFCB CFO Bob Oates may not be so happy. We're told he's been fired by Howard Draft today and rumors indicate it's because he didn't think very highly of top management's spending habits. It's another chapter in the agency's bloodbath following the loss of the Verizon account which resulted in anywhere between 50 and 150 layoffs depending upon who you talk to. Not to mention the ongoing post-merger after effects.
For those of you just getting into the ad biz, Advergirl has some important tips for you. You might already know this but, despite what you may have been told, you ain't getting any training. You've been hired to put out and avoid fires for your boss. And, contrary to what you might think, you've also been hired to take the heat when your boss screws up. Just avoid all that crap by reading Advergirl's list and you'll avoid most of the ad jungle animals' tricks.
AdScam's George Parker defends the apparent shit storm he seemingly caused following his leak of a DraftFCB internal memo which made a big deal about a recent SkyTeam website project job win. He also defends why it's perfectly fine to continuously pick on DraftFCB. And JWT. And O&M. And Julie and Sean. And CP+B. And every other agency in this business. And he wallows in the supposedly not-so-nice layoff and compensation practices of DraftFCB. Damn, it's like Perez Hilton for the ad industry.
If you're still asking, "Who the hell is George Parker," you really need to tune in to this business a bit more. Besides, he's fun to read. Hmm. Maybe he should write for Adrants.
As only George Parker, the ad industry's potty-mouthed longtimer, can, an internal DraftFCB memo released last Friday announcing the win of, as George puts it, "a fucking website" design job, has received George's trademark commentary. Cutting through the bullshit of most internal agency blatherings, George appropriately sums up the announcement writing, "Boy, these fuckers are on a roll. What's next... Cocktail napkins and book match covers?" Indeed.
Charlotte-based BooneOakley is in the running for the Saucony account. Leaving it at that, though, would be a giant understatement regarding the lengths the agency went to to deliver the RFP to Saucony's Boston office. A team from the agency literally ran for the account - 859 miles to be exact - from Charlotte to Boston and documented the entire trip on a blog with videos.
Sadly, it seems, no one at Saucony is aware of the agency's extreme efforts as no one but a lone
intern website coordinator from the marketing department was in the office last Friday to receive the RFP when the running team finally arrived. Contents of the RFP aside, Saucony should hire BooneOakley for the intense dedication and effort it put into running for this account. If it's any indication of the ongoing dedication the agency would give the account, Saucony would be wise to choose BooneOakley.