Much to the chagrin of the geeks, the ad industry has firmly latched onto SXSW and is doing its part to get a piece of the startup pie. One agency, JWT, has decided to launch a pop-up agency at SXSW that will last just five days from March 8 until March 12. Called Walter, the agency will meet with 25 startups and choose the candidates it feels have the best offering and, of course, the provide best return for the agency.
Partnering with startup accelerator TechStars, the agency launched a pop-up website, Call Us Walter, to attract potential clients.
In some of our past coverage, we've touched upon the changing nature of professional experience needed to form effective creative and marketing teams, how those teams should be structured and how agencies are reinventing themselves as the market has shifted away from the traditional agency of record model.
Add to that the notion of pi-shaped talent which, like T-shaped talent, describes a person with broad knowledge in all areas but adds capability for both left-brained and right-brained skills, and you have a dramatic shift in workforce expertise.
This shift toward a workforce that possesses a multifaceted skill set begs the question: are specialists endangered? I think not.
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Web designer Frank Jonen, who did web design work for Fitness SF, claims he wasn't paid properly so he hijacked his client's site replacing it with a damning message telling Fitness SF customers the company doesn't pay its bills.
This might be the perfect example as to why no brand should completely hand the keys to its website over to a third party without retaining at least enough control to access the site and correct situations like this. Alas, not everyone knows how to manage a website. And besides, if Fitness SF hasn't paid its bill then this is probably what they deserve. We just hope Jonen requested payment several times through normal channels before resorting to this method.
Below is the full text of the website message.
Making good use of this month's app of the moment, RedSquareAgency is using Vine to create customized Valentine's Day Messages. Coupling with Vine's #Valentine initiative, the agency will send a personalized Vine message to those who tweet @redsquareagency or who visit ValenVine.
Out for about a month (OK, two years and one month!), this video from john. st. examines the scenario of a simple birthday party which, if planned properly, is no small task and requires artful skills to pull of successfully. Using this analogy, john st, magically convinces us that if they could pull off the perfect birthday party, just imagine what they could do for a brand.
OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama."
Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'"
Buying media can be expensive, time-consuming and an overall failure if it's not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants' Steve Hall (that would be me, don't laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably.
Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you'll learn:
Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to firstname.lastname@example.org.
The first person to send a winning card will win a 32" flat screen TV.
Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend.
- The new American Airlines logo is great and all but could people really see it from the ground?
- The One Club's Annual Creative Hall of Fame event that is taking place in NYC this coming Tuesday night. This year, Advertising Legends Steve Hayden, Martin Puris, Jim Riswold and John Webster are being honored for their lifetime of achievements in the industry.
- BBDO New York has, for the sixth time, placed number one on The Directory Big Won, a directory of most awarded agencies
Back in the day...actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was "hunky-dory" to use a term from back when things in the advertising business were, well, "hunky-dory."
Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency.
Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they'd promptly fire the agency, hold a review and choose a new agency.
Continued on Central Desktop blog...