A new Effie ad asks the industry to cast there vote indicating where they think "next year's most effective idea will come from?" With comic-laden choices such as "Alex Bogusky and the inventive powerhouses of advertising" to "David Verklin and the pioneering media agencies to "A consumer or someone else you've never even heard of," the ad points people to a site on which they can place their vote.
While the votes currently point to the consumer, we voted for Alex because, well, he's just so cool and we're a huge trend whore we couldn't help ourselves. Oh wait, that trend is over, right?
For all of you who think we do nothing around here but heap praise on agency-of-the minute Crispin Porter + Bogusky, we have news for you. We have a new favorite agency and you've probably never heard of it. It's in Cleveland - which many a New Yorker may never have heard of either - and it's called Brokaw. In existence for 15 years, the place just drips with wit.
Tossing political correctness aside, Brokaw created a campaign for Horton Crossbow which proudly proclaimed "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs." Then, the agency released a 15th anniversary video highlighting its work but, eschewing all sense of normalcy, self-mocked itself with a montage and song that was so bad it was good. Following that, it did some really nice work for the Cleveland Art Institute.
Bitterness and anger can be a common emotion when it comes to employment issues and the negative treatment co-workers receive from their superiors for issues outside their control. Those are the emotions eight former WPP MEC Interaction employees may be feeling today after having their office in Chicago shuttered by WPP MEC Interaction Founder Alan Schanzer.
According to a source, the Chicago office, which handled the Sears interactive business for four years until Schanzer moved it to his New York office last November has been shuttered. The source tells us the account, originally won five years ago by the New York office, was moved to the newly-created Chicago office four years ago because the account was "a task his team couldn't handle."
- Taking home the Cannes Promo Grand Prix is TBWA/Whybin Auckland for a piece of work for Adidas called "Bonded by Blood."
- Former Strawberry Frog Amsterdam Executive Creative Director Al Kelly has joined Fallon Minneapolis as Executive Creative Director.
- Yahoo CEO Terry Semel has resigned and will be replaced by Co-Founder Jerry Yang...who's now all grown up and can handle the job. Semel will become a non-exec chairman (what ever the hell that is) with former Exec VP of Advertising and Publishing stepping in as president.
As a bit of therapy from time to time, we're happy to view "making of" videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola's Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ's NicolaiFuglsig. As part of our penance, we offer no critique of this work.
Hmm. If this Hummer were really driving on the moon as Modernista and effects house Brickyard VFX would like us to believe, that Hummer wouldn't be jumping a few inches off the ground after going over the edge of a crater. It'd be flying through they air like Ben Affleck did in his meteor-mobile in Armageddon. OK, so they did a nice job making the South African shoot location look like the moon but they still forgot to lose the gravity.
Kansas City agency Kelly Russell Advertising thinks it can do a better job telling a brand's story and this self-promotional video which closes with "Tell it well. Not just loud," gets the point across quite nicely.
Seems we had the right idea in the first place. David Eastman is actually leaving the much-maligned Agency.com after all. It was said he would stay on as president of international operations but that seems to have lasted just two months with Eastman now leaving for good. He will take on the role Omnicom Zulu CEO. Someone should bolt that Agency.com door shut to save whoever's still there fist bumping in the hallways.
Perhaps to avoid confusion with much larger shop, Portland-based Via, or simply to reflect the agency's model of bringing in outside talent, smaller, lesser-known VIA (Visual Intelligence Agency) from Connecticut is re-branding itself Plaid. In doing so, the agency is launching Brand Aid 2007, a three week summer road tour during which agency personal will hop in a van, travel across the country to visit clients, prospective clients and share the social media love with all while web 2.0ing the whole thing with videos posted on YouTube and other content published on social media style sites such as Twitter. Twitter Tripping. That's a new one.
Rather than going it alone and funding it on it's own - though the agency promise it will take the trip regardless of funding, Plaid is looking for sponsors who, they promise, will reap the benefits of publicity that is sure, they claim, to shower this tour. While we're not so sure about that, we can't fault an agency for going about promotion a bit differently with at least the intent towards using emerging media to do so.
- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.
- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.
- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.
- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.
- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.
- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.