Smirnoff's Multifaceted Purity Message Makes Powerful Statements

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With not so subtle environmental and political commentary, this new JWT London-created commercial for Smirnoff - sent to us by Adrants reader Scamp - just blows away any recent liquor ad - or any ad, for that matter - we've seen in a long time. With amazing special effects and bone-chilling Soviet-style music, the sea rebels against man's carelessness and penchant for war mongering by eradicating itself of human byproduct to illustrate Smirnoff's "extraordinary purification" and deliver its "Clearly Smirnoff" tagline.

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by Steve Hall    Jul-31-07    
Topic: Agencies, Best, Brands, Commercials



Fend Off Agency Pitches From Agency Giving A Pitch

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Here's a fun time waster for marketers sick of the daily pitches they receive from agencies. With old school-style gaming technique, you can annihilate those incessant pitches as the enter your office and disturb your day. There's nothing more to it. Well, except for that mini-skirted flight attendant who welcomes you to Moosylvania's world. And yes, it's all just another agency pitch.

by Steve Hall    Jul-26-07    
Topic: Agencies, Games, Good, Strange



JWT Sydney's Cannes 2007 Winner 'Borrowed' From Student?

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Oh look. Yet another ad campaign has "borrowed" from a student spec campaign. In this case, it's a JWT Sydney-created campaign for Cannes 2007 Lion winner Science Diet dog food which, oops, looks a lot like this Advertising Education Foundation 2005 print winner (scroll down) Streamlight created by an Academy of Art University student.

Coincidence? Maybe but shining a light out a dog's ass isn't something your average creative conceptualizes every day. You decide.

by Steve Hall    Jul-26-07    
Topic: Agencies, Bad, Industry Events, Magazine, Opinion



Orville Redenbacker Dies. Again.

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So much for the attempted resurrection of Orville Redenbacher. Seems the creepy fellow didn't accomplish what Crispin Porter + Bogusky and ConAgra foods had hoped and the account has been moved to Venebles, Bell & Partners. The campaign, which launched in January and met with a collective "what the fuck?" from observers and has been laid to rest alongside the real Orville Redenbacker...who never should have suffered the indignation of this excuse of a campaign from the former poster child agency.

by Steve Hall    Jul-25-07    
Topic: Agencies, Worst



Blue Q Brings the Boobie Back to Tubevertising

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Imagine the worst of '80s music, the most transparent of body-builder come-ons and a never-ending infomercial merged into a bikini-sporting ad campaign.

We're not really sure what else to say about these Blue Q spots by Mother, except that they feel a little like a sensory molestation. Or you know that feeling of violation you get when somebody puts a finger in your belly button? More like that.

We would like to try some of that Irish accent breath spray, though.

Hunk and Babe variations here. And we'd be asses if we forgot the Sexy Music Video.

by Angela Natividad    Jul-25-07    
Topic: Agencies, Online, Video



Pilfered Muffin Smells Suspiciously of Shenanigans

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Aw, this is cute. Perhaps still high off its accolade as best retail outdoor advertising of 2005 for its car-crushing billboard muffin, Boone Oakley (for client Bloom supermarket) has announced its prized pastry has been "stolen."

In exchange for news about the muffin's whereabouts, one lucky snitch gets a year's worth of free muffins (of normal-muffin-size), as well as a cash reward.

The morose missing poster is at left. Check out their appeal in the extended entry.

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by Angela Natividad    Jul-23-07    
Topic: Agencies, Outdoor, Promotions



Modernists Sues Reebok's Rockport For Breach of Contract

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This one's a toss up. It's either it's a child crying over spilled milk or it's a kid standing up to a towel-snapping bully. Boston-based Modernista is suing Reebok's Rockport claiming the footwear company owes the agency $500,000 for work it did during 2007 contract negotiations and, inclusively, a $225,000 early termination fee Modernista imposed when Rockport suddenly dumped Modernista and hired Hill Holiday.

Modernista claims it continued to work in good faith while 2007 contracts talks were underway during which the agency claims Rockport had nothing but kind words for the work. The sudden firing on February 28 took the agency by surprise. Modernista claims Rockport strung the agency along as it searched for a new agency and had no intention of maintaining its relationship with Modernista.

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by Steve Hall    Jul-13-07    
Topic: Agencies, Policy



'Goodbye Uni ... Hello Job' Gives Career Inspiration with British Accent

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Here's something that looks mildly useful. OpenAd.net, trade charity NABS and LIZ H have decided to take the ad world's talent disparity into their own hands with a wee guidebook called "Goodbye Uni ... Hello Job."

The book is packed with ditties from UK creatives like Ben Priest of RKCR/Y&R and Kim Papworth of Wieden+Kennedy. Some is really good, like the section on assessing a potential creative partner (don't pick one you "fancy") - and some advice is just iffy, like "Be one half of a dream team," which just sounds like it belongs on a poster with a backdrop of the clouds or something. There are also good tips on building a book, which we think is pretty critical.

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by Angela Natividad    Jul-13-07    
Topic: Agencies, Good, Publishing



Kansas City Infidelity Pimps Agency's Story Telling Abilities

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Continuing its focus on its story telling abilities, Kansas City agency Kelly Russell has released a new video in which a wife, after being caught by her husband, attempts to explain why she's in bed with another man. Of course, it's all good becasue the husband wasn't happy anyway.

In terms of agency promotions, it's a lot more fun than an ad in Advertising Age or an Agency.com Subway video. Oh wait, that was fun. It just didn't turn out so well for the agency.

by Steve Hall    Jul-10-07    
Topic: Agencies, Good, Video



Ad Industry is Snarky as Grade School, at Least Where Jim Haven's Concerned

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Call him the industry's John Tucker. Apparently Jim Haven, the owner of Creature Seattle, generates strong feelings of love and (predominant) hate in the ad world - for his passable ad work, affinity for young ad foxes, and prima donna attitude.

He's even sparked an "I Hate Jim Haven" MySpace Group, which is more than what we can say about most ad execs we can tick off on our fingers and toes.

We can't claim to have strong feelings for Jim Haven in either direction, try though some might to generate some, mainly because all we've ever deigned to cover of his work was this Big Love campaign. We also can't claim that his agency, which swears it's "reinterpreting advertising," is saying anything more arrogant than any other agency.

In an industry where everybody thinks everybody else is a douchebag, you can't just pin down one clown and call him court jester.

Do we think Haven's sort of an arrogant prick? Maybe. But do we hate Haven? No. We couldn't happily give 1/100th of a damn.

by Angela Natividad    Jul- 9-07    
Topic: Agencies










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