While there haven't been any of the usual booth babes here at ad:tech Miami, which, some would say is a good thing, we were pleased to run into a fully-dressed team from No More Landing Pages, the group that protested outside the last ad:tech in San Francisco to advance their cause of "increasing online conversions and ROI." Oh, and its also a front for the agency that actually does the work that increases the efficiency of pages: Ion Interactive. Oh, and it's also an Adrants advertiser for all you full disclosure lovers.
For it's fourth outing, Arnold's Cannes't team found Ogilvey's Nancy Vonk and Janet Kestin who spoke about their work on Grand Prix contender Dove Evolution and how it has affected their work for other clients. In a nutshell, many clients eye's were opened by the work and have become more willing to explore similar, non-traditional approaches to their advertising.
Also explored in the video is Cannes night life. mostly a montage of joyful advertising bodies happy to be away from the office for a week, the segment does a nice job encapsulating the non-awards portion of Cannes. We still don't know about the tattoo or where Meredeth went.
Alas, it was R/GA's Nike + iPod which won the coveted Cyber Lion.
- All those predictions about the death of the upfront? Still wrong. It's looking healthy and on it's way to 9 billion, up three percent from last year. Death of the :30? not this year.
- PricewaterhouseCooper says global web ad spending will hit $80 billion by 2011.
- Even more Cannes idiocy: Wrath of Cannes
- Howard Stern may be sued by weight loss company JEC for disparaging comments he made about Stern regular, Cabbie who is using the product.
- Johnson & Johnson has pulled creative duties for all but one account, Acuvue, from IPG's McCann Erikson, a loss of $90 million for the agency.
Arnold's Cannes't team has published its video take on the third day of Cannes in which they ask attendees why they travel to Cannes, what they expect to see, what they have seen and what value the festival offers. Lost purses, bicycle short, Arnold tattoos and a lengthy interview with Barbarian Group Founder Benjamin Palmer completes the video.
If the Cannes't team keeps producing quality work like this, we may never have to go to Cannes ourselves to see what it's all about.
Purportedly, this was created to sell something. What, we have no idea. Created by Traction and called Institute for Practical Underpants, the site goes the route of institutional professor as expert and has goofy little characters which introduce you to various styles of underpants.
After an elaborate tour of the underwear making process, the underwear-faced cartoon dude sums up saying the purpose of underwear is to "cover your ass and make your package look good...kind of like advertising." All of which, yes - this does promote something - points to Traction's website which proudly states it wants to get into your pants. In terms of agency new business effort, we have to admit, we've never seen anything like this before and we actually like it.
A new Effie ad asks the industry to cast there vote indicating where they think "next year's most effective idea will come from?" With comic-laden choices such as "Alex Bogusky and the inventive powerhouses of advertising" to "David Verklin and the pioneering media agencies to "A consumer or someone else you've never even heard of," the ad points people to a site on which they can place their vote.
While the votes currently point to the consumer, we voted for Alex because, well, he's just so cool and we're a huge trend whore we couldn't help ourselves. Oh wait, that trend is over, right?
For all of you who think we do nothing around here but heap praise on agency-of-the minute Crispin Porter + Bogusky, we have news for you. We have a new favorite agency and you've probably never heard of it. It's in Cleveland - which many a New Yorker may never have heard of either - and it's called Brokaw. In existence for 15 years, the place just drips with wit.
Tossing political correctness aside, Brokaw created a campaign for Horton Crossbow which proudly proclaimed "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs." Then, the agency released a 15th anniversary video highlighting its work but, eschewing all sense of normalcy, self-mocked itself with a montage and song that was so bad it was good. Following that, it did some really nice work for the Cleveland Art Institute.
Bitterness and anger can be a common emotion when it comes to employment issues and the negative treatment co-workers receive from their superiors for issues outside their control. Those are the emotions eight former WPP MEC Interaction employees may be feeling today after having their office in Chicago shuttered by WPP MEC Interaction Founder Alan Schanzer.
According to a source, the Chicago office, which handled the Sears interactive business for four years until Schanzer moved it to his New York office last November has been shuttered. The source tells us the account, originally won five years ago by the New York office, was moved to the newly-created Chicago office four years ago because the account was "a task his team couldn't handle."
- Taking home the Cannes Promo Grand Prix is TBWA/Whybin Auckland for a piece of work for Adidas called "Bonded by Blood."
- Former Strawberry Frog Amsterdam Executive Creative Director Al Kelly has joined Fallon Minneapolis as Executive Creative Director.
- Yahoo CEO Terry Semel has resigned and will be replaced by Co-Founder Jerry Yang...who's now all grown up and can handle the job. Semel will become a non-exec chairman (what ever the hell that is) with former Exec VP of Advertising and Publishing stepping in as president.
As a bit of therapy from time to time, we're happy to view "making of" videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola's Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ's NicolaiFuglsig. As part of our penance, we offer no critique of this work.