Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.
In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.
- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.
- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.
Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.
- Oddcast is having fun with its Baby Mail.
- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "
- Apparently, new research suggest young adults read more magazines, not less.
- Check out the Creativity Award winners.
Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.
If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."
Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.
Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.
Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?
Change Advertising Forever takes that same idea and infuses it with drama.
We're with Shedwa on this one.
Apparently, this is what web design firms do during down time. Seemingly for our amusement and, in the process, to demonstrate their stellar design skills, 10mg interactive has offered up a stuffed bunny who needs surgery. With defibrillator, razor, scalpel and other surgery tools, those inclined can zap the bunny, cut him open and play with his intestines. Fun, huh? We're definitely calling these guys for our next project!
The aptly named agency Mother, New York gives us Maternacord, the ultimate Mother's Day surprise.
Our favourite scene from the promo video:
Daughter: "It's tingling."
Mom: "That means it's working."
Why get Mom an iPod when you can umbilically reconnect? It's so deliciously creepy.
We Twittered this (yes, we are one of "those" people) last night but it deserves wider recognition. We, as an industry can be proud LA-based Muse Communications Senior Account Executive Earl Cole won Survivor last night with a shut out victory. Not only did everyone on the jury vote for Cole, the man's name was never written down by anyone during any tribal council.
While we were rooting for Yau-man because he played game so ingeniously, we're happy level-headed Earl got the vote. Dreamz did his own style of manipulation but that wasn't enough to distance himself from the car winner curse. Cassandra. Well, there isn't much to say about her.
If it weren't bad enough agencies have to deal with needless agency consultants making money for doing what clients are too lazy to do themselves, now they have to deal with the illogical idiocy common sense-challenged companies like Kraft are now foisting upon them. Kraft, in twisted logic not seen since CareerBuilder fired its agency because the agency's add didn't make the USA Today Top Ten, is requiring agencies participating in a review to not only cede ownership of pitched concepts (a not so uncommon practice) but also to accept liability for those concepts if they end up being used and cause legal problems in the future ( a new and extremely stupid practice).
Someone please help us here. We'll say it again. Kraft wants agencies to give up ownership of any presented idea. Then it wants to be able to sue the agency that presented those ideas if they cause legal trouble in the future...even though the agency doesn't even own the idea any more! We have a headache.