News Does CGM, Agency.com Staffs Up, Pirates Pornified,

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- Cynopsis reports, "ABC will test the hour-long user generated news show i-Caught for six weeks from August 6 in an attempt to get the YouTube generation interested in TV news." Great. More fake news.

- Agency.com has begun to restaff its management void. Joining the San Francisco office as president is Jordan Warren most recently with Eleven, a 50 person agency he started seven years ago.

- The porn film Pirates is hitching a ride on the Pirates 3 publicity train.

- George Parker keeps us updated on the continuing Julie Roehm saga discussing her recent suit against Wal-Mart.

Naked has launched a blog that includes aggregated content from employee's online places and spaces.

- Even as online video grows exponentially, television viewership has not decreased.

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by Steve Hall    May-30-07    
Topic: Agencies, Consumer Created



Kevin Canned, Facebook Updated, Miller Lovemarked, Feedburner Googled

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- It is said NBC will, today, confirm the firing of Network Entertainment President Kevin Reilly. He will be replaced by William Morris Exec Ben Silverman.

- Facebook is getting in bed with marketers with a new release that lets software developers create branded applications which will integrate with the site.

- Miller Brewing is heading over to Saatchi & Saatchi for some Lovemarks goodness.

- All your feeds are belong to us.

- Julie Roehm goes after Wal-mart...again.

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by Steve Hall    May-29-07    
Topic: Agencies, Online, RSS, Strange, Television



Release of Unapproved Ads Get Saatchi Fired

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The ongoing uproar over the Saatchi and Saatchi London-created ads for Dr. Martens which showed various rock artists sitting in heaven wearing the brand's steel toed boots has resulted in Dr. Martens parent company AirWair Ltd. firing Saatchi. The ads, which Saatchi claims Dr. Martens approved to run once in the UK's Fact Magazine caused a bit of controversy and complaint. Dr. Martens claims the images in the ads were not approved stating the work is "counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent."

Saatchi says it stands by the work, feels it is not offensive, promises to investigate why the ads were released beyond their intended destination and to "consider the ongoing employment" of the person who may have released the ads to the public. Oh my how things escalate.

UPDATE: Potions of this item have been changed to reflect corrections received from Saatchi & Saatchi UK and Dr. Martens.

by Steve Hall    May-24-07    
Topic: Agencies, Brands, Policy



Bud.tv Dies, Online Ads Live, Carat Loses, Office Cools

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- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."

- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.

- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.

- This is just not all that much fun but hey, you have to sell office cooling systems somehow.

by Steve Hall    May-24-07    
Topic: Agencies, Brands, Games, Online, Research, Television



YouTube Viewer Counts Scammed, DTC Does TV, Godzilla Gets Indigestion

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- Saatchi & Saatchi X opens in China. Forgets to include Chinese.

- Just like click fraud, that high YouTube video viewership count might not be all it's cracked up to be.

- Direct to Consumer drug advertising insanity is about to hit Europe...in the form of an entire TV channel devoted to telling people about drugs they don't need for ailments they don't have.

- While we saw this kite surfing-gone-aircraft video a few days ago unfettered by a brand, it's now attached to Sprite Zero.

- Godzilla and friends get indigestion. Pepto Max to the rescue.

by Steve Hall    May-23-07    
Topic: Agencies, Cable, Television, Video



Apparently Agencies Can Make More than Ads. Just Not Well

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It's every creative's fantasy to demonstrate his or her real talents by shooting a music video or movie.

This is a pathetic fantasy.

So here we see a music video for Boston band Boys Like Girls, created by Company X.

The agency's description:

Director Alan Ferguson worked with Company X's Megan Brennan to snip this vid for breakout band Boys Like Girls. Rocking out in front of their screaming fans, Megan alternates between shots of the pop band and bored teenagers looking for a good time, we get a rock and roll saga that culminates at the concert of the century.

Generic. Nostalgia. Piece. Think Grease II. With emo hair.

by Angela Natividad    May-22-07    
Topic: Agencies, Video



Toronto's AdBands to Raise Money For Autism

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Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.

The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.

It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.

by Steve Hall    May-21-07    
Topic: Agencies, Cause, Industry Events



Pure CGM Celebrated, Influenced CGM Trashed

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Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.

In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.

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by Steve Hall    May-18-07    
Topic: Agencies, Brands, Consumer Created, Opinion, Trends and Culture



Rich Man Still Stands, Virgin Flys, Seinfeld Jumps, Young Read

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- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.

- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.

Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.

- Oddcast is having fun with its Baby Mail.

- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "

- Apparently, new research suggest young adults read more magazines, not less.

- Check out the Creativity Award winners.

by Steve Hall    May-18-07    
Topic: Agencies, Celebrity, Guerilla, Magazine, Outdoor, Research



Buying Frenzy Continues With Microsoft Scooping aQuantive For $6B

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Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.

by Steve Hall    May-18-07    
Topic: Agencies, Brands, Policy, Research, Tools, Trends and Culture










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