Toronto's AdBands to Raise Money For Autism

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Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.

The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.

It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.

by Steve Hall    May-21-07    
Topic: Agencies, Cause, Industry Events



Pure CGM Celebrated, Influenced CGM Trashed

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Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.

In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.

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by Steve Hall    May-18-07    
Topic: Agencies, Brands, Consumer Created, Opinion, Trends and Culture



Rich Man Still Stands, Virgin Flys, Seinfeld Jumps, Young Read

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- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.

- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.

Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.

- Oddcast is having fun with its Baby Mail.

- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "

- Apparently, new research suggest young adults read more magazines, not less.

- Check out the Creativity Award winners.

by Steve Hall    May-18-07    
Topic: Agencies, Celebrity, Guerilla, Magazine, Outdoor, Research



Buying Frenzy Continues With Microsoft Scooping aQuantive For $6B

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Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.

by Steve Hall    May-18-07    
Topic: Agencies, Brands, Policy, Research, Tools, Trends and Culture



McKinney Offers (Virtual) One Show Pencils to Losers

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If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."

Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.

by Steve Hall    May-17-07    
Topic: Agencies, Good, Industry Events, Online



gluelondon Listens, Improves Initially Disappointing Work

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Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.

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by Steve Hall    May-17-07    
Topic: Agencies, Creative Commentary, Good, Online



Change Advertising Forever Has Really Familiar Business Model

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Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?

Change Advertising Forever takes that same idea and infuses it with drama.

We're with Shedwa on this one.

by Angela Natividad    May-17-07    
Topic: Agencies, Online, Trends and Culture



Interactive Firm Demonstrates Abilities With Bunny Surgery Game

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Apparently, this is what web design firms do during down time. Seemingly for our amusement and, in the process, to demonstrate their stellar design skills, 10mg interactive has offered up a stuffed bunny who needs surgery. With defibrillator, razor, scalpel and other surgery tools, those inclined can zap the bunny, cut him open and play with his intestines. Fun, huh? We're definitely calling these guys for our next project!

by Steve Hall    May-15-07    
Topic: Agencies, Games, Good, Online



Mom Wants Real Connection, Not a Best Buy Gift Card

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The aptly named agency Mother, New York gives us Maternacord, the ultimate Mother's Day surprise.

Our favourite scene from the promo video:

Daughter: "It's tingling."

Mom: "That means it's working."

Why get Mom an iPod when you can umbilically reconnect? It's so deliciously creepy.

by Angela Natividad    May-15-07    
Topic: Agencies, Online, Promotions, Strange



One of Our Own Wins 'Survivor'

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We Twittered this (yes, we are one of "those" people) last night but it deserves wider recognition. We, as an industry can be proud LA-based Muse Communications Senior Account Executive Earl Cole won Survivor last night with a shut out victory. Not only did everyone on the jury vote for Cole, the man's name was never written down by anyone during any tribal council.

While we were rooting for Yau-man because he played game so ingeniously, we're happy level-headed Earl got the vote. Dreamz did his own style of manipulation but that wasn't enough to distance himself from the car winner curse. Cassandra. Well, there isn't much to say about her.

Congrats Earl.

by Steve Hall    May-14-07    
Topic: Agencies, Good, Television










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