If any of you still doubt the power of subliminal advertising, you need look no further than this video sent to us by fresh creation in which two unsuspecting creatives fall victim to the old naked lady in the ice cube trick. No, this isn't just the much discussed lady in the ice cube of old but rather an elaborate stunt to prove subliminal messaging does work. As long as we are to believe this video truly represents what happened.
Watch as two creatives are recruited to create a campaign in 30 minutes for a taxidermy store. The resulting campaign will surprise you once the curtain is lifted at the end of the story. McDonald's is no stranger to this trick having recently done a bit of their own sort of subliminal advertising. And, yes, we know this video is a year old.
- The Junior Committee, a group of young planners at Mediaedge:cia, have convinced a bunch of media outlets including USA Today, Fox News, CNN Money, CBS, New York Magazine, TV Guide, Reader's Digest and others, to donate close to 18 million impressions on behalf of the New York City-based charity, Safe Space.
- MLB and XM Radio make phone calls.
- Atlanta-based agency Fletcher Martin says Our Industry is Broken and offers up a quiz to test whether you realize it or not.
- Nokia's got a fun game of memory to play while waiting for the bus in London.
Cynopsis reports, "ABC Family will launch a new social networking site on May 14 to support its newest original series Greek, a dramedy about fraternity/sorority life. Virtualrush.com is a Facebook-like platform centered around the fictional Cyprus-Rhodes University Greek system, allowing users to create personal profiles, upload content, and virtually "rush" a fraternity or sorority of the character they most resemble on the show."
- The One Club has launched One Show TV, a "showcase that offers the public the unique opportunity to vote for their favorite television advertising of the year."
- TBWA\Chiat\Day took the Art Directors Club Gold Cube medal for Advertising and R/GA took the honor for Interactive Media. All the finalists can be viewed here. (PDF)
- I'm a gay man trapped in the body of a fembot.
- Bag seller LeSportsac has hung a "zipper board" on Lafayette near Bong in New York.
- The New York Festivals Interactive Media Advertising Awards show will take place April 27th at the Daryl Roth Theatre.
- AdOfDaMonth has launched and promises to nominate one each each month as the best in the word as determined by a jury of ten creatives.
Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.
VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.
- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.
- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.
- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.
We know Jack Klues. We like Jack Klues. Jack Klues is a very nice guy. But we're certain Jack Klues has completely forgotten our brief, one year stint on the Starcom team...which is completely irrelevant to the news a recent salary report placed him third highest paid exec (and top paid media exec the world over) at Publicis and deservedly so. Can anyone argue the point Starcom is a media force to be reckoned with in this industry? No. Didn't think so. Say what you will about overpaid ad execs and there are plenty of their pompous asses out there but Jack is not one of them. Jack deserves every penny he earns.
- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.
- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.
- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.
- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."
- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.
- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.
Tired of lies, bored with Nader and irritated by the '08 POTUS-race-cum-Myspace-popularity-contest?
Vote for 10-year-old Susie Flynn who, in the still-pure well of her heart, promises "every child in America will get the health insurance he or she deserves" if she wins.
Campaign videos and petition available on-site. Little Susie is taking war chest funding from the spin-docs at Fallon, Minneapolis on behalf of the Children's Defense Fund, who want to build awareness about the child health care crisis in the US.
In a small but recent victory for the Susie party, Congressman Bobby Scott introduced HR 1688, The All Healthy Children Act, to provide all children and moms-to-be with health care access, including the 9 million uninsured kids out yonder. Brava. Government dosh is better spent pushing swings than picking cat-fights in the East.
What started as an innocent Youtube lookalike contest has escalated to a hostage situation. Stephen Colbert of The Colbert Report has been taken - to wild and crazy Canada! Read hostage letter and blog, which lists various against-my-will! atrocities being committed against Colbert at this very moment. These include getting eaten by the Oshawa General and meeting the mayor. Those Canadians don't mess around - Stockholm Syndrome, here he comes.
Release can be arranged if somebody grants his captors the rights to produce a legit Stephen Colbert Action Figure. We are fervently pro-action figure and would love it if all our media friends could stare encouragingly down at us with frozen smiles (kind of like in real life) from a way-high-up shelf over our desk.
Thank the creeptacular toy-loving folk at Happy Worker, and now let us take hands and pray.
This time last year Jonathan Schoenberg of TDA Advertising & Design conducted a guest lecture in Boulder, CO and smashed the disruptive cell phone of a student with hardly a pause in his sentence. Naturally, somebody recorded it.
The video is startling but not nearly as exciting as the one of the UCLA student getting repeatedly tased. Even so, in 12 months it's made multiple public TV and news cameos on ABC Nightly News, MSNBC, CNN and O'Reilly Factor, not even counting appearances in New Zealand and Canada. To date it straddles nearly 3 million views and is the 16th most-discussed video ever.