10 Ton Says Entertainment is Key to Engagement

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With a dependable combination of vivid colour, fast cuts, screenplay dialogue and campy melodrama, the video at Get Engaged Quickly accomplishes what we thought it wouldn't: it had us watching until the end.

Get Engaged Quickly is a promotional effort for 10 Ton, an agency that posits the rules of audience engagement have changed, and they hold the golden key: entertaining, rather than intrusive, video.

It's not like we didn't already know people want to be entertained and not pitched. But now that there's somebody to pay to think on behalf of the major players, perhaps we'll start seeing some good stuff.

We don't buy the notion that the best virals are by nature non-corporate. The best virals are by nature authentic. If you can be authentic, you're going to move people. Consider the (exhaustive) success of Dove Evolution.

Guess it helps to have Oprah accolades too.

by Angela Natividad    May- 7-07    
Topic: Agencies, Online, Video



Podcasters Get Magazine, AOL Up, JWT Down, Imus Sues

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- In an odd sort of 180, bloggers and podcasters now have their own print magazine called Blogger & Podcaster. Scoble Graces the cover.

- We had a contest a week or so ago and awarded tickets to five Adrants readers for the Future of Online Advertising conference. If you didn't win here, youo can check out the contest over at Beyond Madison Avenue.

- Maybe this will finally answer the question asked but not answered by some network interviewer years ago about what exactly Avenue A/Razorfish does.

- Who knew? Certainly no one expected it after the merger but AOL's ad sales are up 40 percent and have helped Time Warner look pretty for for Q1.

- Well that's no fun. JWT Chicago has cut 30 people after losing some Kraft Foods business.

- Imus is planning to sue CBS over firing. Please. Can this just go away!

- Clear Channel is selling 362 stations for $820 million as part of a plan to go private.

- If you need to bitch about products or brands, the newly launched Test Freaks gives you the place to do so.

- After losing the account seven years ago, Kentucky-based Doe Anderson, a won it back Wednesday.

by Steve Hall    May- 3-07    
Topic: Agencies, Radio, Weblogs



Farmers Get Feminine in Winning NAMA Ads

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Agency Yamamoto Moss Mackenzie walked out of the National Agri-Marketing Association Awards with first place for a series of ads they did for John Deere Credit's Farm Plan.

The ads involve burly farmers taking bubble baths and walking decked-out little dogs. The idea goes that the Farm Plan lets them focus on la dolce vida.

It's odd enough that an association for agri-marketing in specific exists. Beyond that, it's entirely possible that the salt of the earth may also be preoccupied with exfoliating.

by Angela Natividad    May- 3-07    
Topic: Agencies, Magazine



Lack of American Food Sends Goodby Creative Team Back Home

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We love these little nuggets concerning the real reason why people change jobs. A tipster tells us, "Two Wieden + Kennedy creatives are heading back to Goodby after only slightly more than a year in Europe. Creative team Hunter Hindman and Rick Condos have asked for their old jobs back in San Francisco, The spin: family reasons.The reality: they constantly bitched about the food and lack of American things and missed Rich Silverstein's hand on creative management style." So there you have it. Even more irrelevantly important news you can't live without.

by Steve Hall    May- 2-07    
Topic: Agencies



Wexley Wears, Smirnoff Explained, Spiderman Crawls, Ninja Returns

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- Now you can get t-shirts from that weirdly-named agency Wexley School for Girls.

- If you were ever curious about the history of Smirnoff Vodka, Paranoid US and JWT(New York) have crammed hundreds of years into sixty seconds.

Aside from the fact all that nudity and porn seems to slow DailyMotion to a crawl (and the play/pause button in the middle of the video that prevents you from getting a decent screenshot), here's a pretty cool stop motion commercial for Big Yellow self storage.

- Spiderman is all over New York.

- Oh look! Another ad agency makes its debut in Second Life.

- Seems the Ninja is now a trend. First G4 did it. Now, Oregon State Lottery is going Ninja.

- George Parker says the new Maytag campaign sucks.

by Steve Hall    May- 2-07    
Topic: Agencies, Commercials, Outdoor



Turner Joosts, Cingular Hated, Fallon Loses, Webbys Unveiled

- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.

- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.

- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.

- The 11th annual Webby Awards has unveiled winners in 14 new categories.

by Steve Hall    May- 1-07    
Topic: Agencies, Cable, Consumer Created, Industry Events, Online



Agency.com's Office Door Continues to Revolve

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Working at Agency.com's gotta suck. If it's not that Subway video, it's the agency's chronic employee bail out. It's kinda like summer interns. Just as soon as you've tricked them into thinking they'd actually see something in your sad, over-the-hill 30-something ass, summer's over and they're off to school again and you're left with nothing but a fantasy. And who can get any work done if your management team is playing musical chairs and your co-workers are changing like a client revises a layout?

The latest bit of Agency.com merry-go-round action comes courtesy of David Eastman, the agency's CEO who is leaving after less than a year on the job. That is so not a good indication of what's going on inside the fist-bumpers club. Whatever the reason behind the shuffles, this sort of stuff is not exactly a confidence builder for clients and prospects.

UPDATE: Well, who knows what the real story is. Commenters say he was fired and now we're told by Agency.com directly Eastman isn't actually leaving the agency but will take on a newly-created role of President-International beginning May 1. Agency.com Chairman Chan Suh will take on the role of CEO.

by Steve Hall    Apr-29-07    
Topic: Agencies, Opinion



Creatives Fall Prey to Power of Subliminal Advertising

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If any of you still doubt the power of subliminal advertising, you need look no further than this video sent to us by fresh creation in which two unsuspecting creatives fall victim to the old naked lady in the ice cube trick. No, this isn't just the much discussed lady in the ice cube of old but rather an elaborate stunt to prove subliminal messaging does work. As long as we are to believe this video truly represents what happened.

Watch as two creatives are recruited to create a campaign in 30 minutes for a taxidermy store. The resulting campaign will surprise you once the curtain is lifted at the end of the story. McDonald's is no stranger to this trick having recently done a bit of their own sort of subliminal advertising. And, yes, we know this video is a year old.

by Steve Hall    Apr-29-07    
Topic: Agencies, Good, Strange, Trends and Culture



Mediaedge:cia Does Charity, MLB Calls, Industry Breaks,

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- The Junior Committee, a group of young planners at Mediaedge:cia, have convinced a bunch of media outlets including USA Today, Fox News, CNN Money, CBS, New York Magazine, TV Guide, Reader's Digest and others, to donate close to 18 million impressions on behalf of the New York City-based charity, Safe Space.

- MLB and XM Radio make phone calls.

- Atlanta-based agency Fletcher Martin says Our Industry is Broken and offers up a quiz to test whether you realize it or not.

- Nokia's got a fun game of memory to play while waiting for the bus in London.

Cynopsis reports, "ABC Family will launch a new social networking site on May 14 to support its newest original series Greek, a dramedy about fraternity/sorority life. Virtualrush.com is a Facebook-like platform centered around the fictional Cyprus-Rhodes University Greek system, allowing users to create personal profiles, upload content, and virtually "rush" a fraternity or sorority of the character they most resemble on the show."

- The One Club has launched One Show TV, a "showcase that offers the public the unique opportunity to vote for their favorite television advertising of the year."

by Steve Hall    Apr-23-07    
Topic: Agencies, Outdoor, Promotions



ADC Awards TBWA, Fembot Goes Gay, LeSportsac Zips

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- TBWA\Chiat\Day took the Art Directors Club Gold Cube medal for Advertising and R/GA took the honor for Interactive Media. All the finalists can be viewed here. (PDF)

- I'm a gay man trapped in the body of a fembot.

- Bag seller LeSportsac has hung a "zipper board" on Lafayette near Bong in New York.

- The New York Festivals Interactive Media Advertising Awards show will take place April 27th at the Daryl Roth Theatre.

- AdOfDaMonth has launched and promises to nominate one each each month as the best in the word as determined by a jury of ten creatives.

by Steve Hall    Apr-19-07    
Topic: Agencies, Industry Events, Outdoor, Strange










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