Crashed Hood Blimp Garners Agency Top Print Award

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Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.

VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.

by Steve Hall    Apr-18-07    
Topic: Agencies, Brands, Good, Industry Events



MediaCom Keeps Staples, Flip Pays For College

- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.

- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.

- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.

by Steve Hall    Apr-12-07    
Topic: Agencies, Online, Promotions



Jack Klues Kicks Compensation Ass

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We know Jack Klues. We like Jack Klues. Jack Klues is a very nice guy. But we're certain Jack Klues has completely forgotten our brief, one year stint on the Starcom team...which is completely irrelevant to the news a recent salary report placed him third highest paid exec (and top paid media exec the world over) at Publicis and deservedly so. Can anyone argue the point Starcom is a media force to be reckoned with in this industry? No. Didn't think so. Say what you will about overpaid ad execs and there are plenty of their pompous asses out there but Jack is not one of them. Jack deserves every penny he earns.

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by Steve Hall    Apr- 9-07    
Topic: Agencies, Trends and Culture



Miller Looks, Youth Conferences, Asbestos Does WTC

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- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.

- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.

- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.

- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."

- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.

- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.

by Steve Hall    Apr- 6-07    
Topic: Agencies, Brands, Consumer Created, Industry Events, Strange



10-Year-Old Susie Flynn Petitions for POTUS

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Tired of lies, bored with Nader and irritated by the '08 POTUS-race-cum-Myspace-popularity-contest?

Vote for 10-year-old Susie Flynn who, in the still-pure well of her heart, promises "every child in America will get the health insurance he or she deserves" if she wins.

Campaign videos and petition available on-site. Little Susie is taking war chest funding from the spin-docs at Fallon, Minneapolis on behalf of the Children's Defense Fund, who want to build awareness about the child health care crisis in the US.

In a small but recent victory for the Susie party, Congressman Bobby Scott introduced HR 1688, The All Healthy Children Act, to provide all children and moms-to-be with health care access, including the 9 million uninsured kids out yonder. Brava. Government dosh is better spent pushing swings than picking cat-fights in the East.

by Angela Natividad    Apr- 5-07    
Topic: Agencies, Campaigns, Social



Stephen Colbert Gets Kidnapped!

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What started as an innocent Youtube lookalike contest has escalated to a hostage situation. Stephen Colbert of The Colbert Report has been taken - to wild and crazy Canada! Read hostage letter and blog, which lists various against-my-will! atrocities being committed against Colbert at this very moment. These include getting eaten by the Oshawa General and meeting the mayor. Those Canadians don't mess around - Stockholm Syndrome, here he comes.

Release can be arranged if somebody grants his captors the rights to produce a legit Stephen Colbert Action Figure. We are fervently pro-action figure and would love it if all our media friends could stare encouragingly down at us with frozen smiles (kind of like in real life) from a way-high-up shelf over our desk.

Thank the creeptacular toy-loving folk at Happy Worker, and now let us take hands and pray.

by Angela Natividad    Apr- 5-07    
Topic: Agencies, Events, Strange



Over-Achieving Viral Makes CD Look a Fool, All While Generating Zero Site Visits

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This time last year Jonathan Schoenberg of TDA Advertising & Design conducted a guest lecture in Boulder, CO and smashed the disruptive cell phone of a student with hardly a pause in his sentence. Naturally, somebody recorded it.

The video is startling but not nearly as exciting as the one of the UCLA student getting repeatedly tased. Even so, in 12 months it's made multiple public TV and news cameos on ABC Nightly News, MSNBC, CNN and O'Reilly Factor, not even counting appearances in New Zealand and Canada. To date it straddles nearly 3 million views and is the 16th most-discussed video ever.

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by Angela Natividad    Apr- 4-07    
Topic: Agencies, Super Bowl 2007, Video, Viral



Maytag Gets Repairman, CG Horrified, Google Optimizes

- Maytag gets new repairman.

- Spin Thicket points out some "truly horrific" CGI in this Sleep Center of the Southwest commercial. Quite horrid, indeed.

- kirshenbaum bond + partners announced today that Creative Director Joseph Mazzaferro has been named Partner.

- Cynopsis reports, "Showtime's premiere of The Tudors drew a 869,000 total viewers on Sunday night at 10p, and another 404,000 for its 11pm airing, marking the pay-TV network's biggest premiere night in the past three years. Showtime currently has 14.5 million subscribed nationwide."

- Google has launched Website Optimizer, a tool website publishers can use to determine which combination of page elements perform best. As will all Google products, it's free.

- On the heels of Google launching its TV buy bid system, DoubleClick - which may end up being bought by Google - announce it will develop a digital marketing exchange for buying and selling online inventory.

by Steve Hall    Apr- 3-07    
Topic: Agencies, Brands, Commercials



Publicis New York Gets Its Photo Essay

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Well here it is. The result of the internal Publicis New York memo warning employees not to act like pompous ad dudes but rather like adults since New York Magazine would be snooping about the office for an "Office Life" photo essay. So, enjoy. Bathe in importance of information such as who plays video games with whom, who drinks together and who likes smoothies. Oh come on. Seriously. Don't make fun of it. This is really important news. After all, no one cares what's going on in Iraq these days.[Ed. Oh shut up you idiot. Stop making fun. Can't an industry based on creating pretty pictures to sell stuff get equal time?] OK, sorry. Besides, some of these Publicis people are cute!

by Steve Hall    Apr- 3-07    
Topic: Agencies



FWA Wins, Runaway Bride Campaigns, WMA Calls, Goodby Scoops

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- Chicago Tribune writer Steve Johnson thinks the U.K.'s Favorite Website Awards is the best online awards site out there.

- The Runaway bride is now an ad campaign for the Albuquerque, New Mexico Police department.

- The Web Marketing Association has announced its call for entries for its 11th annual WebAward Competition which judges website development against peer sites within 96 industries. The deadline for entry is May 31, 2007 and the competition Website is www.webaward.org.

- MDC Partners is merging Kirshenbaum Bond + Partners with Margeotes Fertitta Powell.

- Cisco is sponsoring the redesign of Slate's forum, The Fray. Forum members will have the opportunity to make design and feature suggestions and vote of potential designs.

- Goodby gets goodies in the form of $1.2 billion dollars worth of Sprint Nextel business.

- Patron Tequila gets slapped for using sexual imagery and innuendo to sell its wares.

by Steve Hall    Apr- 2-07    
Topic: Agencies, Brands, Industry Events, Strange










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