How Agencies Are Reinventing Themselves As AOR Model Changes


Back in the day...actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was "hunky-dory" to use a term from back when things in the advertising business were, well, "hunky-dory."

Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency.

Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they'd promptly fire the agency, hold a review and choose a new agency.

Continued on Central Desktop blog...

by Steve Hall    Jan-17-13    
Topic: Agencies

Confess Your Creative Sins With 'The Creative Confessional'


If you've worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include

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by Steve Hall    Jan-17-13    
Topic: Agencies, Brands

Welcome to the Ad Agency Pronunciation Guide


Having trouble pronouncing some ad agency's names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it's as stupid as it sounds but it's mildly funny. And in case you're wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett.

The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below.

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by Steve Hall    Jan-14-13    
Topic: Agencies

Agency Horrifies Employees With Holiday Gift


It's one thing to host a car wash with huge breasted hot chicks in tiny, cleavage-baring bikini tops or hot guys baring their tight abs and ripped chest. It's absolutely another thing to clownishly dress two guys, play some AC/DC and dunk them with soapy water as they slide across the hood of employees' cars.

But it sure looks like fun. At least for the guy who dreamt up the idea.

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by Steve Hall    Dec-24-12    
Topic: Agencies

Mayan Apologizes For World Not Ending


In lieu of the usual Christmas card, which wasn't created because they thought the world was going to end, BBDO Belgium sought an actual Maya to apologize and allow viewers to forward the apology in a personalized fashion to their friends.

Hey, it's kinda funny.

by Steve Hall    Dec-24-12    
Topic: Agencies

Mullen Comes to Aid of Sandy Victims With '12 Days of Relief'


Working with Hungry Man, Mullen has created 12 Days of Relief, a 12 Days of Christmas-style video featuring victims of Hurricane Sandy. Shot last week in Rockaway, Queens and Seaside Heights, NJ, victims recount "what they really need" with the number one need expressed in the primary verse, "On the first day of Christmas, here's what I really need, a house where mt house used to be."

On the 12 Days of Relief Site, video interviews of some of the victims featured in the video can also be viewed. And donations to the Salvation Army's Hurricane Disaster Relief Fund can be made.

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by Steve Hall    Dec-24-12    
Topic: Agencies, Cause

Christmas Tree Sh%ts Charcoal in Super Strange Agency Holiday Video


The notion of receiving coal in your stocking or under the tree for Christmas takes on an entirely new meaning in this holiday video, The Legend of Douglas Fir, from Piston Agency. A lonely Christmas tree with irritable bowel syndrome and a burning desire to become a real Christmas tree falls off a car and begins his quest to fully realize his potential.

It's one of the most hilariously strange and awkwardly gross videos we have ever seen but we think you should give it a watch. Although after viewing, on Christmas morning you may have a strange urge to unwrap your presents with rubber gloves, Just sayin'.

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by Steve Hall    Dec-20-12    
Topic: Agencies, Strange

AKQA Creates Shared Orchestral Digital Experience

akqa_mobile_orchestra.png very, very cool. AKQA has created what they call Mobile Orchestra. With help from the Pacific Chamber Symphonym the agency has made it possible for firends to share a performance of Carol of Bells.

If you gather some friends and point them to Mobile Orchestra, different parts of the performance will appear on each person's individual device. Quite cool.

Check out the example video below.

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by Steve Hall    Dec-20-12    
Topic: Agencies, Mobile/Wireless

The Yolo Holiday Sweater Will Sweeten Your Swagger


Comprised of one part grampa's comfiness and one part crazy stories kids find on the interwebs, WingAdvertising is offering the ultimate Christmas gift. The YOLO Holiday Sweater. Well, in actuality, a sweater pattern you can give to your grandmother so she can "get her knit on."


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by Steve Hall    Dec-19-12    
Topic: Agencies, Strange, Video

Our Agency 'Holiday Card' Roundup


Here's a quick summary of what we've seen so far from some agencies. We're sure there will be more to follow this week.

- Austin-based GSD&M is celebrating the holidays with a Sweater Soiree. Check out the agency's collection of client-inspired holiday sweaters. You can vote on your favorite sweater. The sweater with the most votes gets placed on a Frosty the Snowman in the agency's lobby.

- The Sydney office of VML has released their 2012 digital Christmas card, titled Reindeer Races, a real-world interactive race between four of Santa's reindeer, streamed live via webcam and played online. The game allows users to take control of a reindeer on a real-life Christmas-themed track, using their keyboard to control its speed while they race against three of their Facebook friends, or computer-controlled 'bots'.

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by Steve Hall    Dec-17-12    
Topic: Agencies

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