Agency Highlights Hundreds of Memes in Holiday Video

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Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.

There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.

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by Steve Hall    Dec-13-12    
Topic: Agencies, Trends and Culture



Should Your Agency Hire T-Shaped Talent?

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T-shaped talent is a term used to define a person's skill set. If a person has T-shaped talent, they are well-versed in a particular area of expertise (represented by the vertical bar in the T) along with possessing the ability to collaborate with experts across disciplines other than their own and apply that knowledge (represented by the horizontal bar in the T).

One can argue T-shaped talent is the perfect skill set A person who is an expert in one field can be counted on to flawlessly complete tasks in his or her area of expertise. Additionally, they know just enough about other fields to work intelligently and productively with experts in other specialized fields. This saves a company time and money because less time need be spent explaining things and more time will be spent accomplishing things.

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by Steve Hall    Dec-12-12    
Topic: Agencies, Opinion



Maurice Levy Has Fun With YouTube During Holiday Greeting

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If you're familiar with Publicis Groupe CEO Maurice Levy's annual holiday greeting, you've probably come to the conclusion that the man can talk. And talk. And talk. This year, the holding company decided to have some fun with the video.

The embeddable video below leads to the full video on YouTube. Why? You'll see when you get there. Try skipping ahead or pausing or changing the volume, the resolution or switching to full screen.

Thanks, Publicis!

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by Steve Hall    Dec-12-12    
Topic: Agencies, Video



Captains of Industry Defined

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Did you know there was an ad agency called Captains of Industry? Did you know Captains of Industry were also business titans at the turn of the century? No, not this recent century. The one before. In any case, check out this video from, yes, Captains of Industry, a Boston-based agency headed by, well, the many heads of Ted Page.

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by Steve Hall    Dec-12-12    
Topic: Agencies



JWT Tracks Most Tweeted Brands

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JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.

By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.

Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view

by Steve Hall    Dec-12-12    
Topic: Agencies, Research, Social



Agency Asks People to Re-Create Scenes From 'Elf' For Charity

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Birmingham-based ad agency Luckie has created a holiday site, Luckie Elf, and will donate $25 to children's charities each time a person Instagrams a photo of themselves re-enacting a scene from the movie Elf.

For inspiration, the agency has chosen and described 14 scenes from the film for visitors to re-enact. Agency employees have already had quite a bit of fun as you can see from their own re-enactments.

by Steve Hall    Dec-11-12    
Topic: Agencies, Cause



Infographic Pokes Fun at Crazy Clients

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Here's a bit of hilarity to brighten your day. Well, that is if you work in an ad agency. Sorry, clients, this time the joke is on you. But give it time. No doubt there is plenty to say about those agency primadonnas.

Central Desktop has put together an infographic highlighting the eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered.

Click here to see the infographic.

by Steve Hall    Dec-11-12    
Topic: Agencies, Brands



Honda CMO Dumps RPA After Promising to Keep Them

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As is always the case, the irrefutable CMO math has bitten yet another ad agency in the ass. This time it's Honda biting RPA. True to form, new Honda CMO, Michael Accavitti, after taking the job last year, said, dumping RPA would be "completely unproductive and unnecessary, RPA is an extension of the Honda family," flip flopped and uttered this mouthful:

"In the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands. The review we have initiated will lead to a strong, long-term strategic plan for our brands"

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by Steve Hall    Dec- 6-12    
Topic: Agencies, Opinion



Israel Fights 'Stigma Virus,' Ad Spend to Hit $518 Billion in 2013

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- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.

- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.

- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.

- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.

by Steve Hall    Dec- 4-12    
Topic: Agencies, Research, Video



The Most Amazing Mattress Ads You Will Ever See

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That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing.

Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right?

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by Steve Hall    Dec- 4-12    
Topic: Agencies, Strange








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