Bayer Gets Initiative, talent Zoo Gets Naked Again

- Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.

- Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry's need for reinvention.

- Google buys in-game ad firm Adscape. Is there anything Google isn't going to buy?

by Steve Hall    Feb-18-07    
Topic: Agencies, Games, Podcast



Little Big Brands Put Fish on Forefront in Agency Epic

littlebigbrands.jpg

We liked Finding Nemo. Cute animation and grisly clownfish family massacre aside, every character had a flaw to overcome and a dark side to deal with. That's what turns frothy animated fun into something meaningful, slightly scary and mildly subversive.

To tell what we're sure is a painful and amusing story about their ups and downs, Little Big Brands brings together major talent like animator Alexandru Sacui and musical guru Woody Pak. The result is three full minutes of sweet little cliches - big fish in little pond, fish out of water, other fish in the sea. Where's the challenge, the struggle and the shame? Three minutes is a long time - a very long time - to watch fish without so much as a glimmer of sharkfin over the horizon.

by Angela Natividad    Feb-16-07    
Topic: Agencies, Online, Video



NIN Builds Album Hype with Somber World Forecasts

nin_viral.jpg

For album "Year Zero," Nine Inch Nails sets fans on a scavenger hunt with a series of webpages predicting the future. One example is Another Version of the Truth, a picture of a seemingly gentler America. When you click and drag your mouse, the pastoral picture reveals a desolate wasteland.

The first of the sites was discovered by fans who put together a set of highlighted words on a tour shirt. After that a spiral of other sites were found with roughly the same end-of-the-world, fascist/religious theme.

The effort was orchestrated by 42 Entertainment, the mad geniuses responsible for the Halo 2 campaign that sparked a dramatic nationwide search for a princess trapped in cyberspace.

more »

by Angela Natividad    Feb-16-07    
Topic: Agencies, Celebrity, Good, Guerilla, Online, Promotions, Viral



Traveles Gets Unbrella Back, Digitas Gets Miller

-

travelers_umb.jpg

Borrell Associates reports local online video advertising will hit $5 billion or 35 percent of all local online advertising by 2012. Just in time for Lonelygirl15's baby to take center stage as the first Pampers YouTube video series. Or ill it be LiveVideo by then?

- Travelers Insurance gets its red umbrella logo back from Citigroup after a ten year effort. Huh? Who knew it was missing?

- Miller has chosen Digitas to handle its interactive work after a review during which Digitas beat out Arc Worldwide for the account which was previously held by Agency.com.

- Remo, a new product from fledgling rations company erinMedia plans to rollout a sophisticated second by second television ratings service and has files many patents to insure it's well positioned to unseat ratings king Nielsen.

- Film makers are taking their movies to the really small screen. Well, at least promotions for those movies.

by Steve Hall    Feb-14-07    
Topic: Agencies, Brands, Research



Wieden Wants, PSFK Conferences, JC Penny Matters

suzuki_briefcase.jpg

- Wieden + Kennedy London is seeking four people from outside the ad world to partake in its WKSide3 program which offers three month work at the agency.

- PSFK is organizing a future of marketing conference at which the likes of George Parker (now that's funny), Peter Rojas, Elizabeth Spiers, Cunning's Floyd Hayes, Anomaly's Mike Byrne and others will chat about where the industry is going.

- JC Penny Says "Every Day Matters."

- XM Radio does the Valentine's Day card generator thing.

- Suzuki does the webisode thing. Calls it The Briefcase.

by Steve Hall    Feb-13-07    
Topic: Agencies, Brands, Industry Events, Online, Video



STA Borrows Globe Idea, We Shake Heads in Righteous Disgust

st_george_university.jpg

No idea's original, but in any field the taboo is the same: if even a successful idea can be traced back to somebody else's sleeper hit, fingers get pointed. For a shining example, just look at Suzuki's attempts to be BMW.

A source tells us elements of the STA World Traveler Contest are suspiciously similar to an existing campaign that's lesser-known but more complete in scope. St. Georges School in the Grenada West Indies used the same pinpricked-globe format to highlight, not starry-eyed co-eds, but far-flung alumni they've accumulated over 30 years. Visit the St. Georges website and click on the 30 year anniversary logo at bottom left to catch the similarities.

If you don't feel like clicking back and forth, that's okay; we'll show you.

more »

by Angela Natividad    Feb-12-07    
Topic: Agencies, Bad, Campaigns, Online



'Automated' Advertising Systems Another Threat to Agency Infrastructure

pick_click.jpg

More and more, the advertising business is becoming commoditized with services that make it ever easier for advertisers to circumvent the infrastructure that the industry has built over the last 100 years. Every year, another do-it-yourself service crops up offering companies tools to create their own advertising without the need for an agency. Certainly, these services will not replace ad agencies but they may take a dent out of their revenue stream.

Omnicom Group is hoping to stem any potential loss to this new ad-o-matic approach and launched their on such service through on of its agencies, Zimmerman, called Pick-n-Click which provides automotive advertisers 150,000 components to choose from when crafting an ad. car dealer franchise AutoNation has signed on and is using Pick-n-Click for its 331 car dealers.

more »

by Steve Hall    Feb- 9-07    
Topic: Agencies, Tools, Trends and Culture



VW Drives Vegas, Krispy Kremes For VDay, Census Shunned

Heart Shape_single.jpg

- If you're in Vegas February 16 during he NBA All Star Weekend and want to hang with the likes of Lebron James, Baron Davis, Kenny Smith from TNT's Inside NBA and more and race against them in VW's 5 on 5 Drive Challenge, this event is for you.

- Because Valentine's day is all about sweets, Krispy Kreme is selling heart shaped donuts until Feb. 14. For each dozen purchased, people get 12 cards with a free donut coupon to give to friends. The chain is also sending box loads to celebrities during Fashion Week and to Clay Aiken for his appearance on Jimmy Kimmel next week.

- Agencies are dropping like flies from the $300 million Census pitch. McCann Erickson, Martin Agency, Mullen DDB, Leo Burnett, Ogilvy & Mather and Grey have decided not to pursue the account.

- Wall Street Journal Senior VP of Advertising Sales Judy Barry is leaving her position at the paper.

- Who knew? MySpace is making money for News Corp. And, it's the company's top money maker. eMarketer says MySpace is on track to make $525 million for Foc Interactive this year.

by Steve Hall    Feb- 9-07    
Topic: Agencies, Events, Promotions



Anti-Ad Agency Makes Ads Against Ads

anti_ad_agency.jpg

Appropriating ads and turning them into fuck-the-man messages is not actually anti-advertising. It's turning an ad into another (granted, irony-rich and possibly more sophisticated) ad.

While like Mortarblog we have serious doubts about the Anti-Advertising Agency's claim that "city dwellers see 5,000 ads per day," we agree that the world out there is oversaturated ad-wise. But in an ideal world, that raises the bar for us - not to become more ostentatious with our messages, but to make them more slow-moving and subtle. In an ideal world, anyway.

We dig what the Anti-Ad Agency's trying to do. It's important to ask questions about the presence of ads in our daily lives. But isn't that what this whole consumer-gen thing is all about? It's our strong suspicion that, short of finding a society bent on ridding themselves of ads, what they truly want are ads on their terms and not The Man's. That's okay with us.

by Angela Natividad    Feb- 2-07    
Topic: Agencies, Good, Online, Outdoor



AKQA Not For Sale, Will Recapitalize With Private Equity Firm

akqa_site_logo.jpg

There was speculation over the past month that AKQA was up for sale but the agency tells us that's not the case. They are, however, "recapitalizing" by selling off stake of the agency to private equity firm General Atlantic. The agency will retain its independent status and we are told speculation the agency would sell was exactly that: uninformed speculation.

by Steve Hall    Feb- 2-07    
Topic: Agencies








Stanton Optical


Featured FREE Resource: