Sound Effects Get Big Breaks, Creative Directors Should Too

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For Recruit Ireland, agencies Head Gear in Toronto and Chemistry Dublin create Beep and Creak, two took-for-granted everyday noises who depart answering machines and door hinges in favour of the big-time. Now Beep censors F-bombs and Creak adds a creepy extra something to coffin doors.

If your lowly house noises can pursue the bigger picture, why not you? Just one catch. To use Recruit Ireland, you have to beep and creak in a twang. And it's too bad we're not Irish considering even our employment boards have been bit by the consumer-gen bug. You know what would be awesome? A little bit of beep and creak for some Creative Directors. Because we need new ones. Badly.

by Angela Natividad    Jan-24-07    
Topic: Agencies, Good, Online



Agencies Push For Value Pricing Over Time-Based

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One trend that's been bubbling around in agencies for some time now might, aside from its other important benefits, may result in the elimination of the most dreaded operational activity: filling out time sheets. In recent history, following the shift from old-school 15 percent compensation, agencies have based revenue on the time it takes to complete a project mapped against the cost of hours to accomplish the project. There was then a shift to performance-based marketing that tied campaign performance to agency revenue. Now, the notion of value has been added to the compensation equation with several agencies, including Crispin Porter + Bogusky and Anomoly, setting fees based on the perceived value of the work they do for clients.

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by Steve Hall    Jan-23-07    
Topic: Agencies, Opinion, Trends and Culture



Nightmare Clients Offer to Bare Breasts As Creative Inspiration

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BLM Flint Creative Director Guy Blaskey took on the Apprentice/Donnie Deutsch role in the UK's Wag Boutique, an ITV1 reality series that pits two teams of UK football player's wives and girlfriends against each other in a clothing shop competition. Each of the teams hired BLM Flint to create their identity and promotional campaigns and Blaske found himself in the middle of a nightmare.

At first, the nightmare wasn't so bad with soccer wife and Page Three model Nicola T offering to bare her breasts for creative inspiration and soccer wife Krystelle Sidwell giving him the full on flirting treatment. Unfortunately, the fun devolved into the usual idiocy with the two teams taking on the role of nightmare clients.

Blaskey said of the experience, "I was initially surprised how switched on, determined and knowledgeable the girls were, but it soon descended into farce. The Bows team were the perfect clients, apart from Nicola wanting to show me her breast. But working with the 'Better Half' team was a living hell, they were worse than the worst clients."

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by Steve Hall    Jan-23-07    
Topic: Agencies, Racy, Television



Gwen Yip Draws Sweet Cartoons About Gritty Life

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Wieden+Kennedy/London art director Gwen Yip sets forth a feel-good series of comics about her journey from Hong Kong to London, and her consequent search for ad work. It is cute. It is allegedly also inspiring, as according to AdCritic Yip peddled her work the old-fashioned way before ultimately landing a role at W+K. Everybody loves a good Horatio Algier story.

by Angela Natividad    Jan-23-07    
Topic: Agencies, Good, Online



Google Games, 'Time' Troubled, Saatchi 17 Sinks

- Google command over the ad industry may increase even further with the purchase in-game ad company Adscape Media.

- Time Inc. is not having a good time these days as automaker cut $100 million in ad spend across the publisher's titles.

- It would appear the Saatchi 17 are now wishing they never left in the first place haviing just been axed by Interpublic.

by Steve Hall    Jan-22-07    
Topic: Agencies, Magazine



Mr. Peanut Sings Deceitful Tune, Stuffs Ballots

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We've never been huge fans but Mr. Peanut gets just due for being a longtime symbol of good clean fun in a mixed nuts can. That's why we're sad to be the ones to tell you how easily the 'Nut's integrity can be compromised.

Word on the street is Kraft had Draft FCB run an online vote to freshen up the Mr. Peanut look. Small changes: pocket watch, yea or nay? Cuff links, too Chippendale? But apparently Kraft had a panic attack and made everyone in the Company and at Draft stuff the ballot to ensure Mr. Peanut remains the same stodgy, phallic eyepiece-porting womper he's always been.

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by Angela Natividad    Jan-19-07    
Topic: Agencies, Brands, Online, Worst



Head Gear Animation Makes Neat Cartoons

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This Blistex ad features quirky animation and short, satisfying sound effects. More importantly, it presents the perfect excuse to showcase the spankin' new website for Toronto-based Head Gear Animation, featuring a fresh series of weird bite-sized cartoon campaigns with every reload.

Think Sick Animation but tamer, though after close consideration both serve nearly the same purpose as Head Gear pushes products and services and, these days, so does the once too-cool Sick Animation. Ah well. We all have to sell out to cash in.

by Angela Natividad    Jan-19-07    
Topic: Agencies, Good, Online



Nokia Pits Left Against Right in Push to Start

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With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.

The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.

by Angela Natividad    Jan-17-07    
Topic: Agencies, Campaigns, Games, Good, Online



Crispin Plays at Necromancy for Popcorn King

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We don't know what to say about this creepy iPod-wielding Orville Redenbacher resurrection except that we're horrified, and popcorn won't console us. To add insult to injury, it's also badly taped and executed in a manner most shitty.

Turning a childhood icon into a twitchy zombie is the air fluffed foodstuff of nightmares.

Thank Crispin for this work when you're done being paralyzed by fear.

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by Angela Natividad    Jan-17-07    
Topic: Agencies, Strange, Television, Worst



Agencies, Government Bodies Brainstorm for At-Risk Snot-Nosed Teens

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The Ad Council and the US Army join forces, enlisting AdPack to help them encourage teens to stay in school. The result? Boost Up. The gimmick? Branded tissues by Zim-squared (sorry, we can't make that symbol without getting our post all fudgey) for at-risk youth throughout NYC.

That's almost too inspirational for words. You know what? Pencils would have been more useful. Or even green recess balls with good bounce to them. We can't think of anything to say to this mediocre effort besides you guys suck. You would probably have sucked less if you ran these kids over with recruiter vans. And we're almost 99% sure those tissues you're so generously doling out don't come in neat tiki man-shaped boxes, either.

by Angela Natividad    Jan-16-07    
Topic: Agencies, Bad, Packaging, Social










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