If you work in advertising, you've certainly seen the hilarious but extremely truthful parody Truth in Advertising. It was only a matter of time before the classic got an update and, today, it got a big one. This parody of the parody, called The Truth in Ad Sales does a great job uncovering what really happens between a media agency and a media seller and how the final sales pitch makes it to the conference room for presentation. It's British so it's be funny even if it isn't but it is so it's worth watching. It's got all your favorite Wanker and Bugger All commentary complete with mention of social media and "MyTube." Hmm, MyTube. Now there's a possibility. Oh wait. Silly us. The porn industry has already jumped on that one.
We all know traditional advertising is dead. We all know the traditional agency is dead. We all know agencies love to tell us that as if we didn't already know it somehow setting the one doing the telling apart from the rest when, in most cases, it's just words. Because, after all, when the blatherific, attempt-to-differentiate pontification is brushed aside, everyone does the same thing: make ads.But, somehow, we like this "we're different" promotional video for new agency Tattoo Projects which has done recent work for Dodge, Charles Schwab and Midwest Airlines.
- A case is made for the implementation of browser level ad filtering.
- New York City cabs get decked out like bulls to promote televised bull riding on cable channel Versus.
- Sprint is on the hunt for a new creative agency for its $1.6 billion creative account.
- Advertising Age's Jonah Bllom likes the new Wall Street Journal.
- Qwest won't jack you up, mobsters recycle, Mini beats SUV in bullfight and more new commercial in Advertising Age's TV Spot of the Week.
- Merrill Lynch says U.S. ad spending will increase 2.9 percent in 2007. Traditional slows but isn't dead.
- In response to FOX's cancellation of The O.C., tweens and teens mourn throughout the nation.
- England has now banned the advertising of cheese during children's programming.
- The Webber Dance School is has placed footstep patterns on treadmills in health club so people can try to learn the steps while working out on the treadmill. Nifty, indeed.
Our Singapore correspondent tells us there's drama over at Leo Burnett Asia-Pacific writing, "Linda Locke, the award winning Regional Creative Director and so-called 'Dragon Lady' of Leo Burnett Asia-Pacific has been ousted from her perch high atop the network's creative ladder. Based in Singapore, Locke has been with Leo Burnett for nearly a decade - first as the ECD of the network's Singapore office after which she was vaulted to Chairman\ Executive Creative Director. Locke added the Regional CD title to her card shortly thereafter.
Saatchi and Saatchi CEO Kevin Roberts reveals that Lovemarks, allegedly written by him and out for three years running, is not actually a book but a "new-business development tool" according to AdAge in a video interview. Indeed, what appears to be text on sheets between bound paper to all who encounter it is actually the elaborate first phase of a 10-year scheme to refurbish the ethos and image of the Publicis Groupe agency, according to Roberts.
The confession comes just in time for phase two of the zany scheme which also appears in chimerical book form: The Lovemarks Effect: Winning the Consumer Revolution. This too is part of the effort to change S and S "from an ad agency to an ideas company to become the Lovemarks company," explains Roberts.
Ironic how much changes from high school, when the last thing you want is to be known for your lovemarks. Clearly Saatchi and Saatchi is onto something we aren't.
Here's what we think (er, hope?) is our last holiday card of '07. T3 The Think Tank sent us a game in which you pose as an elf and tip penguins.
Far from the benign polar friends we met in Happy Feet, the birds talk trash and also emit holiday wishes from T3 employees when you knock them over. (We located T3 founder Gay Gaddis' wish. It's for nice penguin shoes.)
Great incentive for a little digital abuse. The game is simple but strangely addictive.
Oh we're sure Hollywood will screw this one up too but...oh...wait...maybe not. In the movie Perfect Stanger with Halle Berry, Bruce Willis play a high powered ad exec who's apparently power-hungry, ruthless, a jerk and a guy who cheats on his wife. Nah, that couldn't even remotely resemble an ad exec. Anyway, Reverse Cowgirl points us to this trailer for the movie so we can, once again, revel in Hollywood's depiction of the ad industry as a slimed-filled pit of immorality.
RBLM's holiday card not only greeted us personally but also cleverly showcased their new creative effectiveness tool: the Scooter Challenge.
Find out how your work holds up streetside by uploading your own ads, then getting a view of how it looks from a scooter's perspective. RBLM admonishes detail-happy ad-heads to keep it simple. We agree, we like the idea and we dig how they got it out to us. Boy are those guys smart.
It's that time again. Aieden + Kennedy wants your creative ass. Or at least the asses of 12 people who think they're creative and can "solve" the agency's invitation to the fourth semester of it's school for young, uber-creatives.
Kevin at PR Blog keeps us updated on that mistletoe demonstration he saw recently. Shortly after our original post DIAGEO expressed concern via e-mail because they worried about kids' exposure to the alcohol-related event.
Impressive follow-up - we remain as gratified with the campaign as we were when we heard about the heckling children.
We're also pleased about finally getting to see the swampy mistletoe man with our own eyes, which was all we cared about anyway. He doesn't much look like he's wearing his favourite suit but everyone else seems to be having fun.