Mediabistro has a three part series on how copywriters can build a great portfolio. Apart from witticisms like this in part III, "The sad truth is that having a great book means that sooner or later you will need to collaborate with another human being. This will probably involve talking, possibly being in the same room together, often listening to ideas and disturbing personal issues not entirely your own and maybe even liking some of them," we had a hard time getting past part II which had that strangely sexy photo of Jennifer Solow in her "Famous Author" tank top, bikini bottoms and leather jacket. Yes, yes, we know. We are easily distracted but at least we took the time to find this advice for you. Read it here, here and here.
This is the third time we've been forced to use the "Fudge Packs" headline and even we are getting sick of it. Just how many times does an ad exec need to leave the same company? In the case of Y&R's embattled Anne Fudge, the answer is three. First, in April 2005, she announced she would step down as Chairman and CEO of Y&R Brands. Then, in June 2006, Hamish McClennan was brought in to assume the role of CEO for the network portion of Y&R Brands as she lived out the final days of her three year contract. Now, it seems, Fudge is packing for the final time and will retire from the ad business at the end of this year. That's a lot of press for someone who's leaving a job.
Her performance was not well regarded once she took over the reigns from former Y&R head Michael Dolan. It was thought, as Advertising Age writes, she focused too much on the inner working of the agency division and not enough on winning new business for the company. As with all agency heads who either succeed or don't, she'll retire a millionaire.
- Games, games and more games. This one promotes cbcampus.com, an entity that helps hook up college grads with their first job.
- On Friday, November 24th, 2006, branded entertainment TV network Spot TV will offer YouTubers a sneak peak.
- Whether it's related to that video or not, things continue to go not so well for Agency.com. The heads of the New York and San Francisco offices have left.
In just two short sentences, "Thanks for always pushing us to do our best. Then being brave enough to sign off on it," Saatchi says so much about the strength of a good agency/client relationship. At least until the client picks a new agency. The sentences appeared in an ad congratulating Toyota on being named Advertising Age's 2006 Marketer of the Year.
We don't even know if Leo Burnett still has Altoids as an account but if they do, there's some serious mental illness going on in the creative bowels of 35 West Wacker. With each successive Altoids campaign, things just get stranger and stranger. Perhaps that's the point but their recent Souro thing just boggles. Perhaps that's the point and perhaps we're just old school and like to...oh...have a fucking clue what we're being sold and why we'd want to buy it in the first place.
- Sky Mall catalog gets Mauled (click upper right hand corner of page to flip through the catalog).
- Adrants readers Matt tells us he saw ads on the bottom of the plastic bins used to transport items through security check at LAX. We're not sure what company's behind it but we've never seen it before.
- Strawberry Frog has been added to E*Trade's creative roster and will work on a Super Bowl project for the company
- Media Bigwigs Martin Sorrel, Sir Harold Evans, Dan Rosensweig and Mel Karmazin battle about old media versus new media at a recent Digital Media Revolution panel discussion.
- MediaBuys is again handling sponsorship programs for this year's Mardi Gras. Revenu from sponsorships will help the city continue to rebuild itself. A television special will follow the event highlighting the event's history and offering up a bhind the scenes look at Mardi Gras.
Kicking off ad:tech New York 2006, incoming ad:tech Chair Drew Ianni gave outgoing ad:tech Chair and current ad:tech Chair emeritus Susan Bratton a nice nod touting her tireless work over the tears growing ad:tech through thick and thin and presented her a giant bushel of roses.
Ianni told the audience this year's ad:tech, in addition to 10,800 pre-registered attendees, has 330 exhibitors. He then discussed ad:tech's global expansion which new and planned shows acoss the globe in London, Sydney, Paris, Hamburg, Mumbai, Bubai, Tokyo and others. Also announced was a fourth domestic show in Miami June 26-28, 2007.
Ianni then reviewed the state of the online advertising citing such nuggets as revenue hitting $20 billion in the next year, consumer packaged goos spending hitting $1 billion and online video revenue hitting $1.3 billion in 2008. China's also expected to get active with $200 million in revenue predicted by 2008.
After the overview, Ianni introduced BBDO Chairman and Chief Creative Officer David Lubars who mostly continue's BBDO's mantra of "insight" as the driving force behind making great creative. Seems we've heard that before from former BBDO legend Phil Dusenberry but there's nothing like carrying on tradition. Related to insight, Lubars told the audience agencies shouldn't have to convince their clients to go online stating the insight, as the driving factor, would make that decision a no brainer.
If you've worked in advertising longer than one month, you know there are some very stupid people in the business. Perhaps you are one of them without even knowing it. To see if you are, check out AdVerbatims, a site filled with choice phrases from people who think they know what they are talking about but have absolutely no idea how stupid they sound.
George Parker had a bit of fun with a leaked internal memo circulated within Ogilvy & Mather last week following their loss of the Wal-Mart account to Draft/FCB. The gist? Pump up the troop's morale prior to the inevitable headcount slashing. A good read.
Much negativity has surrounded the launch of a new marketing company called Crayon. The company chose to make their launch announcement within Second Life where they established an island outpost. Some seem to think it's the end of Second Life because Crayon, along with all kinds of other marketers, will enter Second Life with no respect for the world's current residents. To coin a Second Lifers anti-marketing sentiment, it's all a gallery of lies. Second Life will be just fine with or without marketers.
First of all, Crayon is not a company whose sole purpose is to create marketing programs within Second Life. The company created the outpost as an efficient place to conduct business. Sure, some of the work they do may be Second Life-related but that is not the focus of the company. We don't profess to know anything more than what a couple months-worth of visits to Second Life have provided but, as far as we can see, no one is forcing Second Life residents to pay any attention at all to brands entering the world. In fact. most have been set up on islands which can easily be ignored or never discovered in the first place.