Given available facts, when queried on their opinions about whether or not Julie Roehm should have been fired from Wal-mart, the industry is clearly undecided and split right down the middle. Based on a survey of 509 Adrants readers, 250 think she should have been fired and 259 think she should not have been fired. Hardly conclusive and, well, hardly relevant either. It's just interesting to see where the industry sits on this issue.
Ads involving carriages in a desperate race against crocodiles, tigers, spherical killer rocks and Satan always make for promising fare, which is why Oregon Trail was so popular, and which is also why this Nissan ad by Curt Detweiler via TBWA\Chiat\Day is so awesome.
Curt's new to LA having just come from TBWA Paris and this work suggests he merits some watching - for slapstick entertainment value if nothing else. And by the way, that image at left has little to do with the video but lots to do with QuickTime being douchey. It is, however, part of the TBWA Nissan campaign. Try not to get confused. - Contributed by Angela Natividad
With all the news and analysis last week regarding Wal-mart's Julie Roehm, let's get down to the most important issue at hand. Do you think Julie Roehm should have been fired? Take a quick yes or no survey here.
- Kid runs away from home, forgets passport, TV show promoted.
- Alex Bogusky gets his elf on over at Office Max.
- If you're going to spoof a Mac/PC ad for your holiday card, the least you could do what make it good. TM Advertising didn't.
- Joe Jaffe examines the long, slow death of the portal.
You know what this whole Wal-Roehm scandal is all about? Nothing. She just got caught. Hundreds of agency and client-side executives do exactly what she allegedly did and no one ever hears about it. We're not saying that makes it right. We're just saying.
But let's examine further. She's accused of having dinner with agency execs. What marketing director hasn't done that? She's accused of taking rides in ad execs fancy cars. Who wouldn't want to do that it offered? She accused of indicating to an agency exec said agency had the upper hand. Who hasn't been optimistic when discussing business with a potential partner? She's accused of accepting gifts from ad agencies courting the Wal-Mart account. Oh please. What agency on this earth doesn't do that when trying to win an account and what marketing director doesn't slide them into their briefcase before anyone notices?
Well, so much for those Lego ads. And so much for their creators. Today, the creators of the ads, Black Wu and Darren Cheung have acknowledged the ads are, in fact, fake, and that they were created as a "personal trial to challenge creativity." Commenting on the creation of these ads, they state, "We got so carried away that we came out with the stupidest idea that upset a broad audience. This was obviously done without the knowledge of any of the Saatchi & Saatchi managers."
Another letter from Saatchi & Saatchi Guangzhou China Head of Admin Ms. Cherry Yang clarifies the ads did not officially emanate from Saatchi, no one inside the organization was aware of their existence and that Wu and Cheung "have been dismissed today as their irresponsible personal behavior have severely affected our company's professional image." Well, there you have it. Pair creates spec ads to gain notoriety. Stupidly attaches employer's name to ads. Piss off employer. Get fired.
With the appropriate acronym, S.H.I.T, Via's Santa Hunters Investigative Team is a collection of videos that documents the agency's search for the elusive Santa Clause. It's the agency's version of its holiday card for clients and friends. Our favorite is the downloadable "We are the S.H.I.T" buddy icon.
You know you're going to do something stupid at some holiday party this year so why not protect yourself from the morning after guilt by pretending to be someone else during your evening of frivolity? Now, you can with Alternate Identity Business Cards, an interesting service from, yes, an ad agency. DDB to be specific. Now this is way better (and more useful) than some Christmas card or video.
Back the in day when YouTube was just a twinkle in those soon to be billionaire's eyes, ad agencies used to produce professional, high quality, elegant Christmas (excuse us...Holiday) cards and videos. Kinda like the work they produced for their clients. Now, post-YouTube orgasm, every agency (we're not going to mention Agency.com) seems to think it has to go out and buy a shitty video camera, hand it to an intern, tell hem to shake the camera on purpose, edit the thing with a sledge hammer and barf up some consumer-generated crap and pass it off as some sort of uber-cool, hipsterati-laden creation...kind of like the work they now produce for their clients.
Speaking of barf, TBWA backward slash Chiat backward slash Day New York upchucked a video to YouTube full of tasty projectile chunks - an apparent highlight of their 2005 Christmas party - as an invitation to this years party where, we assume, all kinds of bile will blow. Do they want people to go to this party?
- Publicis Groupe wants to be advertising's God. Yes, it want full reign over the industry and is on it's way to accomplishing that goal by having acquisition discussions with Interpublic Group. George Parker thinks it's all a "giant fuck up."
_ Maine doesn't want to look at Santa's Butt while drinking beer. Yes, we know. It's strange.
- Here's a little holiday time-waster from Signature Marketing Solutions: Subservient Santa.