7 Fashion Brand Logos Design Ideas and Tips

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The logo is essential. Designing them can be difficult, but they are vital to any business and the cornerstone of a good company or personal brand. You want the logo to explain what your brand or company do, why it does it and how it does it. Social publications, presentation materials, marketing materials, business cards, etc. need a logo to represent your brand or business. But creating small graphics can be a difficult task, right?

There is no good logo made in heaven. If so, and if it rains downs all the novice designers sitting there scratching their heads trying to figure out how to make a good logo, that would be great. But this is not a way to create a good logo. If you don't know the design and want to create a company, product or organization logo, this blog post presents what a good logo design looks like, how to make a logo and how to share it. It also helps you use logo design techniques to speed up the logo creation process.

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by Steve Hall    May-20-20    
Topic: Brands



5 Marketing Strategies To Save Your Business From The Corona Crisis

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The economy as we know it no longer exists. The COVID-19 pandemic has struck almost every industry worldwide and made us all think about the future of the business. Airline companies, retail stores, travel agencies, oil manufacturers, insurance firms, and many other businesses are on the verge of collapse.

Other niches are still alive and kicking, but they are also struggling to make ends meet. If your business is suffering the consequences of COVID-19, the only thing you can do is to design a perfect marketing strategy and hope it can keep your head above water long enough.

You probably use a lot of marketing techniques already, but it's necessary to focus on fundamental principles at the moment. We made a list of the basic tactics, so keep reading to see the top five marketing strategies that can save your business from the corona crisis.


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by Steve Hall    May-12-20    
Topic: Brands



4 Creative Ways to Market Your Small Business

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Every business needs a few creative marketing strategies up their sleeves to attract more clients. These plans include various methods by which they catch their desired audience's attention and lead them to their products, services, or anything else they may be providing.

You need to get educated on a few marketing tactics that can target your desired consumer base more appropriately. Here are four creative marketing ideas that you can immediately start exploiting for your business.


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by Steve Hall    Apr- 3-20    
Topic: Brands



10 Easy Steps for a Brand-Building Process

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Having a brand that your audience loves, engages, and identifies with can be your most valuable asset. They'll be more likely to listen to you, buy from you, and recommend you to their friends.

Building a brand is not easy. In-fact must people don't even know what branding is! However, for a business to be successful it needs to build a great brand. And to help get you started we have created this 10-step guide that will teach you how.

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by Steve Hall    Mar- 4-20    
Topic: Brands



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Useful Tips on How to Make Great Customer Service

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Customer service can single handedly determine if a business will become a success or flop. The one on one interactions between the customers and a company's employee is critical as it ensures customer satisfaction and encourages future repeat business. Business models are constantly changing and some have adopted automated self-service systems but still retain the option to speak to a human being because they are able to handle the customer better. In recent research conducted by resumethatworks, it shows that a buyer's perspective of the company is shaped massively by their experience in dealing with the company's customer service representatives.

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by Steve Hall    Feb-18-20    
Topic: Brands



5 Hurtful Marketing Mistakes Every Firm Needs to Avoid

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The days of physical advertisement are indeed moving out of existence, and it is becoming easier to implement with a few clicks of the mouse. Learning a few tricks of internet marketing may have helped your business to be noticed by potential customers. But just implementing a few marketing tactics here and there is not enough. For many firms, even after they employ an entire team of marketing experts, they are sometimes not able to succeed. This can be due to certain mistakes made when approaching different marketing strategies. If you have a bright, new business idea, you will need marketing to support it. Just be sure that you don't make the following blunders.

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by Steve Hall    Feb-10-20    
Topic: Brands



How Great Customer Service Can Dramatically Improve Brand Perception

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In today's marketplace, fans and customers expect to be treated like kings. Since the competition is significant in every single niche and industry, your brand needs to stand out from the crowd and create a stronger relationship with its prospects.

There are countless ways to improve your brand perception. One of the most productive ones is to develop a great customer service system that creates a stronger bridge between you and your buyers.

How do you do that?

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by Steve Hall    Feb-10-20    
Topic: Brands



7 Shocking Marketing Mistakes and Fails

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There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!


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by Steve Hall    Apr-23-19    
Topic: Brands



Understanding What Expedia-Owned Travel Sites Can Offer Travel Brands

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In early December, Expedia, Inc. held their annual Partner Conference in Las Vegas where the entire travel industry (or at least those who use Expedia properties which is, like, everyone) gathered to learn the latest and greatest about travel strategies and Expedia offerings.

Part of the conference focused on the offerings from the Expedia Media Solutions group which, in essence, is like a giant ad network for any brand interested in reaching travel demographics. Expedia Inc. owns Expedia, Travelocity, Hotels.com, Orbitz, Hotwire, Trivago and several others. In other words, it's basically everything except booking.com and Kayak. So, yea, if you're a brand looking to tap anything in the travel space, you'll likely be working with Expedia.

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by Steve Hall    Dec-28-15    
Topic: Brands



Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad

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Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales' ad which many say makes light of date rape.

A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. The headline reads, "Spike your best friend's eggnog when they're not looking."

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by Steve Hall    Nov-15-15    
Topic: Brands







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