How Omni-Channel Marketing Can Help Brands Better Connect With Customers

omnichannel_circle.jpg

A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. It might have been nice if he weren't married with two young kids - details that were stated clearly on his HSBC profile.

This is one of many innocent but avoidable blunders we encounter in the digital age. As marketers try to conquer every 'touch point', many risk diluting the personal, human touch of commerce. Despite covering QR codes, email, mobile, social, web, events, webinars, etc. all at once, marketers continue to provide a unichannel experience in a multichannel world.

more »

by Steve Hall    Sep- 3-14    
Topic: Brands



How Affiliate Marketing Can Fund Your Advertising Budget

affiliate-marketing.jpg

If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.

Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Even better, affiliate marketing is a better way for a brand to pay for advertising. What do I mean by this?

more »

by Steve Hall    Aug-18-14    
Topic: Brands



Without Admitting Its Products Were Ever Bad, Johnson's Touts Reformulated Baby Products

j_j_baby_origami.jpg

Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson's Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign touting the removal of those ingredients.

more »

by Steve Hall    Jul-30-14    
Topic: Brands



What's to Debate? Of Course That BMW M4 Aircraft Carrier Ad Is Fake

bmw_aircraft_carrier.jpg

What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?

This is advertising we're talking about. Not national security. And last time I checked, the Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!

more »

by Steve Hall    Jul- 9-14    
Topic: Brands



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Yawn. Bud Light Takes Over Town. Calls It Whatever, USA. We Pardon the Millenials Who Came Up With the Idea

whatever_usa.jpg

The whole brands takes over a town thing? So done. So over. But when you think about it, Bud Light taking over a town and calling it Whatever, USA for a period of time just might get a pass? Why?

Because the Millenials who came up with the idea were likely in junior high school when Half.com started the whole brand-renames-town thing way back in 2000.

more »

by Steve Hall    Jul- 2-14    
Topic: Brands



VW Stuns Entire Movie Theater With 'Don't Text And Drive' Stunt

vw_movie_stunt.png

While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.

Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.

more »

by Steve Hall    Jun-10-14    
Topic: Brands



Read These Lips And Smell Rio De Janeiro And Your Beauty Needs Will Be Met

Yves_Rocher_red_lips.jpg

- Want to win some lipstick. All you have to do is lip read these lips. In Dutch or French.

- Want to experience the smell of Rio de Janeiro? Check out this perfume.

more »

by Steve Hall    Jun- 3-14    
Topic: Brands



Top 10 Most Valuable Brands of 2014 And 5 Reasons Google Overtook Apple [Infographic]

valuable-brands-infographic-cropped.jpg

So perhaps you've all heard Google overtook Apple as the most valuable brand according to BrandZ. Many believe that happened because Google is more willing for try and fail with products that might not quite be ready for market whereas Apple tends to wait for perfection.

So why did Google overtake Apple?

more »

by Steve Hall    Jun- 2-14    
Topic: Brands



Google Makes One Pixel Change to Logo

ezgif-save.gif

In the tiniest of tiny logo revisions, Google has made a slight change to its logo. The change moving the "g" to the right one pixel and the "l" down one pixel, was first noticed by Roastmasters on Reddit.

Of the change, Google said,"Great to see people notice and appreciate even single-pixel changes--we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution."

by Steve Hall    May-28-14    
Topic: Brands



McDonald's New Mascot: Biggest Brand Fail Ever or Just Another Social Media Outcry From People With Way Too Much Time on Their Hands?

Happy-Mcdonalds.jpg

It's almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.

more »

by Steve Hall    May-20-14    
Topic: Brands, Opinion










Featured FREE Resource: