Anacin Maker Introduces 'Bananacin' With Witty Newsjacking


Reacting quickly to recent revelations the daily consumption of six Anacin tablets and one banana by 112-year-old Grand Island, New York native Salustiano Sanchez-Blazquez are the secret to his longevity, Anacin maker Insight Pharmaceuticals wasted no time newsjacking the report to introduce Bananacin. Sanchez-Blazquez was recently crowned the oldest living man by Guiness World Records following the recent death of 116-year-old Japanese native Jiroemon Kimara.

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by Steve Hall    Jul-30-13    
Topic: Brands

Following Publicis Omnicon Group Merger, Coke and Pepsi, In A Fit of Frustration, Agree to Merge


In a collective fit of despair and inability to reach an agreement with WPP or IPG, neither of which could guarantee they would not merge in the future, Coca-Cola and Pepsi, this morning, announced they would merge. The new entity will be known as Poke.

Both Coca-Cola and Pepsi spokespeople reached out to Adrants this morning and collectively said, "Fuck it, this shit is ridiculous. How can each of us expect to compete with one another when there will likely be just one advertising agency to choose from in a few years?"

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by Steve Hall    Jul-29-13    
Topic: Agencies, Brands

Toshiba and Intel Offer Up Moustache and Unibrow Hilarity With 'The Power Inside' Social Film


Going in a completely different direction than they did with Intel + Toshiba's The Beauty Inside, Pereira & O'Dell is out with The Power Inside, a hilarious new content marketing film directed by Will Speck and Josh Gordon and starring Harvey Keitel.

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by Steve Hall    Jul-25-13    
Topic: Brands, Social, Video

How Link Monetization Can Fuel Content Publishers' Native Advertising


There's a simple truth about blogs--readers rarely, if ever, come to one to be marketed to. Advertising runs counter to the raison d'etre of the blogosphere. Ads are an interruption, a betrayal of the natural purpose and flow individuals expect of a well-written, informative blog.

Yet blogging and revenue-generation don't have to be at cross purposes. What many bloggers, online forums, product review sites and other "independent" sources of online content haven't yet embraced, is that the very thing people come for--credibility--is a trait that has economic value.

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by Steve Hall    Jul-20-13    
Topic: Brands, Weblogs

Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad


Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

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by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity

Calvin Klein Proves Rooney Mara Has Teeth


Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy

'Legendairy' to Bring Legendary Epicness to Australian Dairy


After watching this mini epic anthem for Dairy Australia, you might have the sudden urge to run out and down a couple gallons of milk, a few pounds of butter or a side of beef. On August, 4, the Australian industry group will launch its first major campaign in six years. It will be called Lengendairy.

This legendary, pro-dairy farming epic will take the form of TV, print, digital, radio, event sponsorships as well as heavy PR and raise the awareness and stature of the dairy industry.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns

Amstel Helps Man Go From Dishwasher to Chef in Two Minutes


Hmm. Usually these beer-themed life accomplishment stories are dull and lame but not this one from Amstel Lager entitled The Chef. In this two minute video, we follow along as a man who is determined to become a chef does so by beginning as a dishwasher and working his way up to opening his own restaurant.

It's really quite inspiring and the fact it's a beer commercial is entirely secondary. Which, after all, is that way it should be with good content marketing.

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by Steve Hall    Jul-10-13    
Topic: Brands

Hooters Increases Bust Size...Uh..Social Index Ranking 470%


In the nine months since Hooters began working with Skiver Advertising in October 2012, the restaurant chain has increased its placement on the Nation's Restaurant News Social 200 Index from 56th to 12th. The NRN Social 200 Index determines leading social media brands by evaluating audience size and reach, brand influence, customer engagement, relative movement, and lifetime aggregates.

The increase spans all platforms, including Facebook, Twitter, Instagram, and YouTube. In November 2012, Skiver launched the Hooters Instagram account, which has accumulated nearly 21,000 followers. Other social media efforts have included Hooters for Heroes, Wing Day Wednesday, and Step Into Awesome. The agency also reacted quickly to a Seth Meyers SNL Weekend Update piece on Hooters with video that countered Meyers' assessment of Hooters as a sex dungeon.

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by Steve Hall    Jul-10-13    
Topic: Brands

Motorola One Ups Apple With Made in America Ad


While everyone is busy trashing Apple's new "Designed by Apple in California" campaign, Droga5 is out with new work for Motorola that touts the brand's new Moto X which is not just designed in America but also manufactured in America.

The print campaign hypes July 4th, American spirit, independence, freedom and, despite the challenge, the fact the phone will be designed, engineered and assembled in America. Which, if we were to nitpick, doesn't really mean that each of the phone's assembled components are actually all made in America.

But, hey, tomorrow's July 4th and that means lots of food on the grill, delicious drink, time on the beach in the sun (finally) and boatloads of explosive fireworks. Oh, yea, and no work! So rather than nitpick, let's just be happy the phone bbrand that used to be cool might actually be cool again.

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by Steve Hall    Jul- 3-13    
Topic: Brands, Good

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