Don't Just Dab Your Mouth; THINK.


We've all heard the legend that JK Rowling sketched the birth of Harry Potter out on a diner napkin while scratching by on welfare. The iconic "I Love New York" campaign was supposedly conceived in similarly humble circumstances -- on somebody's crumpled serviette.

To leverage the power of this unlikely muse, the School of Visual Arts re-imagines diner napkins, toilet paper, sugar sachets and other incidental scraps as college-ruled paper.

Across the bottom of each sheet is the message, "Think. School of Visual Arts." Nice, simple and instantly-engaging. We wish we had some doodle-worthy napkin now, and we're not sure we even remember how to use a pen.

Work by Knarf/New York; more photos at

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Good, Guerilla

Office for Mac Schools Us in 'Not-Getting-Caught Feng Shui'


This short film on pretending to work was put together entirely on Microsoft Office for Mac -- which is more than what we can say for Crispin's "I'm a PC" campaign.

It's a fun little watch, loaded with sneaky new tips for feigning productivity while rehashing stuff you probably already do -- like keeping that Excel spreadsheet just within easy toggling distance.

We much prefer iWork, but MSFT Office for Mac does have its merits. Props to the magical, miraculous Krystalline Armendariz for taking it upon herself to share a few. To support her, pass the YouTube link around.

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by Angela Natividad    Mar-12-09    
Topic: Brands, Consumer Created, Good, Video

...Is it the Foam Beard that Makes the Big Boys Strip and Shave?


Continuing that creepy Japanese game show-inspired shaving fetish campaign thing for Nivea, DraftFCB and Rubber Republic assault us with Foam Beard Lady.

We are appropriately terrified.

The associated microsite guides shaving addicts to Stepping Stones Retreat, where a slightly Running with Scissors-y doctor will promise to cure you of glabermania while eye-raping you with Nivea shaving products. Compulsive shavers will no doubt be pleased.

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by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture

Vodka Firm Ferrets Out Nation's Best O-Face


Victims of Office Space probably remember the unforgettable reference to the O face -- that almost embarrassingly vulnerable expression guys make when they're stuffing somebody full of meat popsicle.

Under the mistaken impression that it's clever (and maybe on some level it is), Three Olives Vodka has launched a "What's Your O-Face" contest. Give 'em your best O and you could win $10,000, a "VIP trip to NYC" (what is that, a Broadway show and coke?) and the privilege of getting your O-face splashed all over a national ad campaign.

Think of it! You could be the village bicycle ... except for the whole country.

Associated creative: blue O-face, cherry O-face, root beer O-face.

by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Poster

Just Imagine, for a Sec, that Jellyfish were Table Lamps


Here, Nordpol envisions a secret world populated by IKEA furniture.

Hrm. Wonder whose unfortunate job it was to parse out the setup manual for all those levitating lawn chairs. The spoon fish were neat, though.

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by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Commercials, Television

'Now You Know We're Allergic to Peanuts.'


2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play.

It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball.

Agency: Ground Zero.

UPDATE: If you'd like a more mundane version of this piece, click here.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Commercials, Good, Television

'Loewe Sound' Adds Recreational Aspect to the Volume Adjust


Here's a clever way to highlight the "extremely realistic sound" touted by Loewe.

You've got a choir performing a piece. When an invisible remote zapper toggles between sound options, the orchestra changes in order to provide the desired audio texture. As "bass" increases on a dial, some bassists run in; a woman raises her voice -- then lowers it -- as treble changes; and higher volume results in a last-minute dash to the stage by previously-unseen performers.

The conductor's "WTF?" face ties it all together nicely, and the ad wraps up by panning away from the choir to reveal a television frame. Nice work by Scholz & Friends/Berlin, and production firm Element E.

We can also envision an online engagement opportunity on the website -- letting users toggle sounds from their keyboards in various settings. No such luck yet though.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Commercials, Video

It's Barbie's 50th Anni!


To celebrate Barbie's 50-year anniversary, Chanel's own Karl Lagerfeld designed a Barbie/Ken exhibit for Colette in Paris. The exhibit will be visible in Colette store windows from March 9-15th, including a "high security exhibition" of the first-ever Barbie and Ken dolls on the 12th.

See all the pretty pretties.

If you're less interested in the aesthetics of Barbie than in her history, you definitely wanna check out The Big Money's awesome timeline of Barbie's social progression over the past half-century. It made us glad she shafted Ken in the early '00s -- dude was never that hawt.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Events

Hey, Burnout Frat Kid. Axe is Your Soap.


Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.

The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to -- which we only managed to catch once, maybe because we weren't looking hard enough.

The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Video

A Stirring Encounter of Coke Kind.


McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination -- wedding the tail-end of a life to the naissance of new -- brought us near tears.

And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory."

Nothing against Coke, whose ads are consistently good, but there has to've been a more graceful way to incorporate the brand into this message.

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by Angela Natividad    Mar-10-09    
Topic: Best, Brands, Commercials, Good, Television

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