The FedEx Box: Both Medium and Message

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Diggin' these prints by DM9 DDB/Brazil. In each, a FedEx delivery box is positioned as a conduit for items that bear some storytelling cachet. Two sets of hands, reaching toward each other from top and bottom of the frame, represent giver and receiver.

Perfect delivery, no pun intended. (Don't you hate it when people say that? Because if the pun isn't intended, isn't it terrifically convenient that it's there?)

See Trumpet -- the more popular piece -- and Robot.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Magazine, Poster



Sexting Suicide, Sad Pups for PETA, Evan Williams' Life in Longform

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- Adidas launches branded video hub. Welcome to Bandwagonsville!

- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.

- Evan Williams: just a poor but honest farmboy.

- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)

- Media that shapes Advergirl's worldview.

- Who Watches the Watchmen?

- Helping PETA help themselves.

- Sexting suicide.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Guerilla, Strange



Handplay Advocates for Rubber Dish Gloves

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Gery Colombia interprets Scotch-Brite for whimsical clean-freaks with print ads where rubber gloves are manipulated in the shape of animal bits. At left is Chicken; also see Cow and Crab.

Not - terrifically - original, and heavy with the Real Simple aesthetic.

Wonder who still uses kitchen gloves to wash dishes. It'd be interesting to see a semi-campy glove ad where these bad-boys are used in unexpected -- and yet useful! -- ways. Like putting them on your feet to tightrope over electrified wire. Or something.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Magazine



The Pam Gods Gift Dining Hostess With a Second Chance

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Not quite sure what to think of this new Pam spot, which plays on the slogan "Pam Helps You Pull It Off." Teflon makes accidents like this one a non-issue.

Points for being odd without being off-putting, though.

more »

by Angela Natividad    Mar- 6-09    
Topic: Brands, Commercials, Television



JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'

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- Flashback to Madonna's banned Like a Prayer ad for Pepsi.

- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.

- Tracking (corporate accounts on) Twitter.

- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).

- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.

- JWT launches a blog called Anxiety Index.

- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.



Cannibal Pigs Plug Boost Mobile Over Dinner

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Boost Mobile's "UNwrong'D" campaign continues with two fine-dining pigs that like ham. (Think of it as enjoying the flavours of a fallen friend. Don't act like you're too good to tear into the carcasses of the downtrodden, literally or otherwise.)

The talkier pig puts their behaviour in perspective by telling users the real wrong in life lies in mobile carriers charging hidden fees. In contrast, Boost Mobile charges a flat fee for dependable, unlimited nationwide service.

Hear-to-the-fucking-hear, then, and pass that human flank real quick.

At a loss for words? Doff your hats to 180LA.

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Zippo Pulls the Eco-Guilt Card

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Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."

On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.

Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.

Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.

by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Magazine, Online, Poster



Emerald Nuts: The Snack of Choice for Discriminating French ... Nuts.

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"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.

"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."

Cold, man, cold.

Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.

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by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Online, Video



Ford to Give Away 100 Fiestas Social Media Style

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The ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on "cool monthly missions" not unlike AT&T's Lost in America.

And oh yes, they must document their travels for public consumption. After all, it's the social media thing to do, right? And, yes, there will be tweets.

by Steve Hall    Mar- 5-09    
Topic: Agencies, Brands, Promotions, Social



Red Bull Big Tune is Coming.

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This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.

Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)

more »

by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television










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