Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."
On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.
Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.
Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.
"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.
"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."
Cold, man, cold.
Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.
The ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on "cool monthly missions" not unlike AT&T's Lost in America.
And oh yes, they must document their travels for public consumption. After all, it's the social media thing to do, right? And, yes, there will be tweets.
This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.
Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)
- The Obama Administration's recovery.gov logo kinda reminds us of...
- MoMA shoots for socially-minded redesign. (It should probably start here, though.)
- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.
- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)
- Hella happy over drillwork.
- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.
MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.
Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.
MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.
At left is a print piece called "Black is Beautyfull," in which a grinning clay Klansman offers a meager bouquet of flowers to a simpering black chick with a 'fro.
In a variant, "Fun Religion," a Muslim and a Jew surrender to the call of John Travolta, circa 1977.
Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.
The spot's also slathered in retro-style cartoonage.
Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.
Work by Goodby, Silverstein & Partners.
- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.
- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)