This Isn't Creepy at All.

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DDB/Vancouver's interpretation of arm wrestling, on behalf of BC Dairy Foundation.

POLL TIME!

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Strange



SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies

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- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.



MoMA Shafts happycorp for ECD's Sins

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MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.

Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.

MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.

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by Angela Natividad    Mar- 5-09    
Topic: Agencies, Bad, Brands, Campaigns, Good, Guerilla



In Kids' Clay World, Religion is Fun and Klansmen are Romantics

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At left is a print piece called "Black is Beautyfull," in which a grinning clay Klansman offers a meager bouquet of flowers to a simpering black chick with a 'fro.

In a variant, "Fun Religion," a Muslim and a Jew surrender to the call of John Travolta, circa 1977.

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Magazine



Okay, It's Not Quite a Sing-Along.

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Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.

The spot's also slathered in retro-style cartoonage.

Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.

Work by Goodby, Silverstein & Partners.

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Legs Clamps 'Net, Old-School Twitterati, Thinky-Thinky Print Pieces

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- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.

- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)

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by Angela Natividad    Mar- 4-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Social, Sponsorship



Nothin' Worse than Eating a Filet-O-Fish in Front of a Fish. That Sings.

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If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.

Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)

Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.

Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Commercials, Good, Television



Diesel's Five on Fifth: the Rabbit Hole You've Always Wanted

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For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")

But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

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Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Campaigns, Outdoor, Packaging










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