Legs Clamps 'Net, Old-School Twitterati, Thinky-Thinky Print Pieces

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- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.

- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)

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by Angela Natividad    Mar- 4-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Social, Sponsorship



Nothin' Worse than Eating a Filet-O-Fish in Front of a Fish. That Sings.

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If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.

Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)

Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.

Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Commercials, Good, Television



Diesel's Five on Fifth: the Rabbit Hole You've Always Wanted

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For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")

But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

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Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Campaigns, Outdoor, Packaging



Sagami Keeps 'Love' Needfully at Bay

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In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.

The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.

By GT/Tokyo for Sagami Original Condom.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Good, Television



You Know, I Must've Missed the Fire-Breathing Seahorses Exhibit.

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If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.

OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)

More on Go's interactive features here.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



'Gonorrhea? Oh ... You Shouldn't Have!'

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Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.

"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.

By Kaplan Thaler Group/NY and production company Hero Content.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



Why Chain Yourself to a Rock When There's Earth-Friendly Rouge?

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It's an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it's apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.

The side of the ad marked "Avant" (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked "Apres" (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O'Hara eyebrows.

Tagline: "No Need to be Ugly to Save the Planet." I don't know -- she's gonna be pretty cold on that whale boat unless she puts her layers back on.

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Magazine










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