'Gonorrhea? Oh ... You Shouldn't Have!'

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Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.

"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.

By Kaplan Thaler Group/NY and production company Hero Content.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



Why Chain Yourself to a Rock When There's Earth-Friendly Rouge?

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It's an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it's apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.

The side of the ad marked "Avant" (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked "Apres" (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O'Hara eyebrows.

Tagline: "No Need to be Ugly to Save the Planet." I don't know -- she's gonna be pretty cold on that whale boat unless she puts her layers back on.

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Magazine



Ad Babe Britney Spears Returns As New Candie's Girl

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For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then...she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn't.

Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.

While we're not going to label her return as the new face for Candie's Only at Kohl's triumphant, it's nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.

The deal, which puts Spears in Kohl's 2009 print, TV, online and in-store efforts. ties Britney's sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie's pink along for the ride in the form of VIP pink carpets and lounges.

Tonight, Spears' "First Look" tour video will debut exclusively on the Candie's website.

by Steve Hall    Mar- 2-09    
Topic: Brands, Celebrity, Events, Sponsorship



Viagra's 'Couple' Touches Us Where We Least Expect It

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Everything about Viagra makes us laugh. We all know what it's for (and spam has ensured that we never forget!), but the ads are never really about doin' The Do -- they're always about love and intimacy, which in this jaded world is a lot like taking the sluggish scenic route to the same destination.

So, fingertips at the ready, we watched "Couple" with the full intention of taking the piss out of it. And get this: we couldn't. Because it moved us.

Yeah, we're embarrassed too.

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by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Midea AC: Pretty and All, but a Bit Too Bright for Comfort

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Household appliance firm Midea tapped Transistor Studios and Ogilvy/Shanghai to promote its compact air conditioning (AC) product line.

"Dream" depicts a sleek, energy-efficient AC that self-repairs, senses changes in the environment and apparently morphs like the space ship in Flight of the Navigator.

That's exciting and all, but the skeletal arms and single eye had us picturing HAL, poring over us as we sleep, breathing frosty air onto the hair on our necks before spiriting us into cruel oblivion.

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by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Television



Tums: Not Animal-Tested, But Probably Animal-Friendly...?

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Tums manifests its antacid magic in "Angry Bear," where the aforementioned animal steals food, overeats and goes back in for one more score: the Tums.

There's something about the sight of a bear, far-off and out of decapitation range, that totally numbs us to its potential malevolence. It's like, "Aww, look at the bear eating all the pizza. Look at the bear breaking the watermelon. Look at the bear getting the Tums for its tummy."

You kind of want to curl up around it and fall asleep while it's lying against one of those gutted cars, nursing a food hangover.

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by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Television



Skittles Rips the Modernista Model!

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To better represent the interest of its users, whose lives "[revolve] around social and user generated media," Skittles tore a sheet out of Modernista's playbook and relinquished control of its website.

Visits to Skittles.com drive users to the Wikipedia article about the company, with navs featured in a pop-up that explains what users are looking at (Modernista has one of these too):


"Don't sweat it, this is still Skittles.com. It just has a new twist. User this as your guide to find anything and everything Skittles that's online. Have fun."

Interesting. When Modernista surrendered itself to the Zeitgeist, we thought the move was brave and forward-moving, not least because it nods to pure transparency. (We saw that earlier this month, when Modernista's "n3wz" section, which points to either Google News or Google Blog Search, was deluged with articles about layoffs at the agency.)

It also opens the label up to just general meanness. Modernista hardly had its new "site" up 24 hours before Wikipedia yanked its page. Modernista.com now points to the Facebook Fan page.

Aaaanywho, the Skittles "site" model will work about the same way. The nav bar will drive you to places all over the "interwebs," including YouTube and flickr. We like that "CHATTER" points to a search for "skittles" on Summize, meaning you can read everything Twitter users are tweeting about Skittles in real-time.

Ballsy!

UPDATE, 9:45 AM EST on 2/28/09: Skittles.com now points directly to Summize results for "skittles." Looks like Wikipedia is an equal-opportunity antagonist -- although Wiki articles are still used in the "PRODUCTS" section.

by Angela Natividad    Feb-27-09    
Topic: Brands, Online, Trends and Culture



Nike Conveys Jumpropers to the Happiness Factory

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Except there's no Coke, and lots of Domos.

"Jump Rope" -- chock full of delicious images and noises -- was put together for client Nike by AKQA. Creativity Online pegged its position "the escapism of exercise." Well-said.

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by Angela Natividad    Feb-27-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Chinese Commando, Kellogg Krumbling, Tropicana Talkback

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- Somebody just sent us a link to KillaBanker.com, a little CafePress store where you can buy knee-jerk reactions to economic despair.

- Hanzi Smatter, a site "dedicated to the misuse of Chinese characters in Western culture," is hilarious. See awkward interpretation of tattoo on a model featured in AussieBum's Commando ad.

- Kellogg's brand rep suffers following Phelps fallout.

- What ho, a Dairy Queen blog.

- More jibjab over Arnell/Tropicana.

by Angela Natividad    Feb-27-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion










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