If They're Gonna Be Plotting Your Demise, Better to Eat Them While Sober

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Belin Crazy Rings/Tubes/Starfish are essentially drinking snacks. We'd call them beer nuts but the branding material reads "l'apero cingle" -- aperitif snacks. Classy.

Anyway, to best target its market of casual at-home cocktailers, the French company is broadcasting this ad from its website and in banners on sites like MySpace. Our best guess is that they thought, "Drunk people engage in slightly malevolent, poorly thought-out hijinks all the time, so what if our snacks did too?!", and went zealously from there.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video



Triscuit + Kraft = No Snackrifice Necessary

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We have it on good authority that Nabisco's started circulating a new slogan, "Why Snackrifice?", to promote Triscuits -- and, to a lesser degree, Kraft cheese (its perfect mate).

Annoyingly, video searches for "triscuit snackrifice" or "snackrifice" yielded little more than videos produced by people that should not own cameras and a ton of Neopets-related stuff, respectively.

However, we did find a Why Snackrifice? page on NabiscoWorld, which promotes Triscuit (and Kraft!)'s health merits and pocketbook-friendliness. Also, there's a really rad shot of two women snacking responsibly while sitting in ecstatic postures normally reserved for yogurt eating. Scandale!

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Online, Promotions, Strange



Ashton Tweets, S/Urge, Libel Revisited and the ow.ly-Twitter Hustle

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- zOMG: grainy shots of Ashton and Demi! This cinches it: following celebrities on Twitter is almost as rad as following them around in real life. (Diggin' how the NYT actually quotes Kutcher's tweets, as if to prove THIS IS ALL REAL.)

- Gmail went down early this morning, and it's like the universe exploded.

- We actually ate this.

- BrightKit, a management/metrics dashboard for multiple Twitter accounts, changed its name to HootSuite and went pro-bono. (That is, it's no longer trying to charge a fee for services.) To compensate, it's selling display ad space above webpages whose links are shortened via ow.ly (HootSuite's version of tinyURL) -- meaning you could, in theory, make money (or build brand awareness...?) by spreading Twittersphere link-love.

- Fake Steve Jobs makes "wah" noises over monetizing blogging.

- Coca-Cola's Urge looks suspiciously like Coca-Cola's Surge. Remember the aftertaste on that stuff?

- Wedding the Sex and the City model to kitschy "Cathy": just one more lovechild the universe didn't need. Especially in the name of Baked Lay's.

- "True statements can be libelous if published maliciously." Wait ... what?!

by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Celebrity, Events, Online, Social



Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)

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If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")

For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)

We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.

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by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Commercials, Events, Good, Guerilla, Online



World Almanac Explains Why David Cook's on the Cover

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And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.

We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.

It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.

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by Angela Natividad    Feb-24-09    
Topic: Bad, Brands, Campaigns, Online, Promotions, Video



Little Rings Right About Boost Mobile's UNwrong'D

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Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"

Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.

"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.

Which I guess is how it should be.

180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.

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by Angela Natividad    Feb-24-09    
Topic: Bad, Brands, Campaigns, Commercials, Online, Television



Diesel Sets the Going Rate for Punk Rock's Flock

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Floyd Hayes, the guy who brought us twipple, drew our gaze to "punkvertising," a description that immediately made us wince because we mistook it for Punk Marketing -- a dire book promo that consisted primarily of a woman named Cleo, slowly disrobing.

So-called punkvertising is tame in comparison. Punk-rockers were enlisted to trawl the streets of New York to spread word about some kind of Diesel promotion.

Apparently Floyd asked one of them if he liked the idea of being a sell-out, and the kid said something to the effect of, "$25 bucks an hour? Shit, I'd wear a dress for that - I don't care really!"

Guffaw.

by Angela Natividad    Feb-23-09    
Topic: Brands, Guerilla, Promotions



More Proof that Ad Land is Shaun White's Playground

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Red Bull's partnered with Oakley to build a secret half-pipe behind Colorado's Silverton Mountain -- all so snowboarder Shaun White can have somewhere to train. (Okay, okay, it's not just for Shaun White.)

The space is closed off to the public and can only be accessed by snowmobile or hellie. Word has it the thing cost $500,000 to build.

Just goes to show -- brand love pays dividends as long as you stay away from other kinds of pipes.

by Angela Natividad    Feb-23-09    
Topic: Brands, Celebrity, Sponsorship



This Video Has Been Viewed Every 4 Seconds Since It Went Live.

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It's called "Ken Block Gymkhana Practice." (But what is Gymkhana?, you ask.)

We didn't really get the big deal, but that was before we realized our fingers had burrowed into the glass tabletop. Then Ken Block did donuts around a guy on a Segway, and it was like, "Ohhh."

(It's racer porn. Plenty sexier than that one time you watched two Ford Fiestas tango in London. Even if you're not a speed junkie, the handling depicted in Gymkhana is fit to give you tingles.)

Mad Media put the video together in collaboration with Ken Block, DC Shoes and Subaru. Stats listed below.

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by Angela Natividad    Feb-23-09    
Topic: Brands, Events, Good, Online, Sponsorship, Video, Viral



Despite what 'Mad Men' Would Have You Believe, Things Back Then Sucked.

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To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.

We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.

The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)

On-screen text: "Funds for the future. AMF Pension."

NICE!

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by Angela Natividad    Feb-23-09    
Topic: Brands, Campaigns, Commercials, Good, Television










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