Ibiza Targets the Skaters of Yesteryear

ibiza-forever-young.jpg

"Skaters," an ad for the Seat Ibiza, features a beautiful cover of Forever Young that made us tuck a chin in our collective hand and sigh, because we were thinking about Freaks and Geeks and childhood in general. Vintage footage of kids on skateboards only fueled the cozy flames of nostalgia.

Then there was this awkward cut to a car. Everything changed: the feel of the ad, the imagery, the sounds. And then our souls, which were floating up somewhere above our heads, collapsed onto concrete.

We get what agency Atletico International, and production company Agosto, wanted to do: tie the Ibiza into youth and freedom, personify that spirit in a vehicle that in some ways is decidedly less whimsical. (Not much wind in your hair, no risk of elbow-scrapes.)

But it could have been done better.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Commercials, Television



Yep, NASCAR's Still NASCAR. Next!

nascar-drawing-1.jpg

Superfad partnered with The Martin Agency to jazz NASCAR up for the Sprint Cup.

The result of this collabo was "Dogfight," an adrenaline-infused cat/mouse game between two NASCAR drivers. It was cool, it felt intense while still being tame, which is the line NASCAR's always walked.

On the print side is a triage of pieces that look like they were drawn on the binder covers of rice rocket fans. One's at left; see another and another.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Commercials, Events, Television



Birth of Twitter, Mac Conversions, Remembering Lee King

lee-king.jpg

- AdGabber members remember Lee King. Reading about other peoples' experiences with King brings his body of work to life for us. Also, here's a nice memorial from AdWeek.

- How Mac's Genius Bar experience makes loyalists.

- Hey, AmEx, that's not very nice.

- Twitter started out on legal sheets. Look at them, all innocuous and ordinary, like so many ideas-cum-dustbunny-conventions lying dormant under your bed.

- Old Kraft logo, new Kraft logo.

- In case you ever wondered how influential you are on Twitter. What's that saying? Being powerful is like being a lady...

- Food for thought: The top 10 chains -- Neiman Marcus, Saks, Nordstrom, Macy's, Dillard's, J.C. Penney, Kohl's, Sears, Bon-Ton and Belk -- had sales of about $110 billion last year, about one-fourth of Wal-Mart's total.

- Cow pee bevvies. Um ... yay?

- Congratulations on still having a job!"

by Angela Natividad    Feb-19-09    
Topic: Agencies, Brands, Campaigns, Social



T. Rowe Price Goes Granular to Illustrate Grand Plan

rice-production-india.jpg

The best investors are people that can see the big picture based on the little rivulets of action that trickle into it: hoarding licenses to all sans-serif typefaces, for example, right before Web 2.0 made Helvetica a star.

(*shifts feet in awkward pursuit of a better illustration. Decides to move on instead*)

To demonstrate is ability to see the grand tapestry by virtue of its many intersecting threads, T. Rowe Price tapped JWT/New York to oversee a pair of ads in which small events bleed into bigger ones. Meanwhile, a soothing voiceover compels audiences with its amazing ability to synopsize The Economist.

Production work by Psyop. Ads below.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Commercials, Television



jetBlue Lays Claim to the Fallen-from-Gracers

jetblue-bigwigs.jpg

jetBlue's released a big wordy poster, calling out all the guys that used to be too good to fly with others: C-suite execs, "Underwriters of Mortgage-Backed Securities, Former Treasury Secretaries," et cetera, et cetera.

The bottom of the ad pithily reads "WELCOME ABOARD." There's also a separate section of the jetBlue.com site labeled "Welcome Bigwigs," which details the PERKS! everybody on jetBlue gets.

"The Best Seat in Coach" is high up there, followed closely by "All the Free Snacks You Can Eat." (Actually, that's pretty appealing. United's stingy about peanuts, AND they charge for boxed lunch.)

The WELCOME ABOARD, FORMER CASH-MONEY BALLERS!* effort is part and parcel of its ongoing Happy Jetting campaign, which loves itself some stencil clouds and ALL-CAPS.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Magazine, Poster



Frito Lay: The Snackie of Choice for Tech Romantics

two-hearts-lightbulb.jpg

Feed Company sent us some online video magics for Frito-Lay, the good folks that bring you both Sun Chips and beef jerky. (They also own Cracker Jack. Now that's just impressive.)

Inspired, wethinks, by their own chip-and-dip combinations, the campaign premise is Made for Each Other. Each painfully adorable video features a piece of technology on that lonely and familiar quest for The One.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Good, Online, Video



Learn Power Games, Acronyms and Crucial Euphemisms at Camp Network!

microsoft-surprise-shape.jpg

Rebel Virals did something we imagined was impossible: it created a B2B online video for Microsoft that is actually funny -- not because it's sad, but because it's funny.

We're just happy we were alive to see it.

more »

by Angela Natividad    Feb-18-09    
Topic: Brands, Good, Online, Video



Cosmote Promotes a Schizophrenic Everyday (as YOU See It!)

cosmote-zaniness.jpg

Greek mobile phone network Cosmote is promoting its social merits with "Our world is you" -- shorthand for in our world, you can do whatever you want.

The ad aims to represent "the everyday as you see it," and is supposed to be a snapshot of the world from the perspectives of different individuals.

But mostly we just felt confused. A guy walks out into an ordinary street. Suddenly there are cowboys, and a space ship -- by gad, is that a giant disembodied heart?! -- then it snows, shortly before everything dissolves into a big awesome rave.

We did the only thing we could do under the circumstances: we tore out our brains and stepped on them.

Lively stuff, though!

Agency: Bold Ogilvy. Song: anti-war hymn "I'd Love to Change the World" by Ten Years After.

more »

by Angela Natividad    Feb-18-09    
Topic: Brands, Online, Strange, Video



2010 Lexus RX is the Stuff of Technological Fancy

2010-lexus-rx.jpg

Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads.

The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.

Visually interesting and slightly surreal, as per usual. We really liked "Intersection."

more »

by Angela Natividad    Feb-18-09    
Topic: Brands, Campaigns, Commercials, Online, Television



Sid Lee Staff Engages in Group Doodle

redbull-doodleart.jpg

To get Canadian co-eds to enter their dearest back-of-the-class freehand sketches into Red Bull's Doodle Art contest, Sid Lee whipped out its own No. 2s and created an ad composed entirely of unretouched print musings.

The final result -- which includes work from accounting, tech support, creative and client services -- looks like the emotional lovechild of Napoleon Dynamite and Juno. We want to hug it (especially this little guy) while listening to The Decemberists.

Sketches from uni kids will be accepted through February 27th. Locations for "drop boxes" are organized by province. So far, four drawings have been added to the gallery. No ligers have been turned in -- but we're getting pre-ty darn close.

Our only complaint is that the images aren't big enough to examine more closely. Sid Lee, please add zoom-in.

by Angela Natividad    Feb-18-09    
Topic: Brands, Campaigns, Online, Poster










Featured FREE Resource: