T. Rowe Price Goes Granular to Illustrate Grand Plan


The best investors are people that can see the big picture based on the little rivulets of action that trickle into it: hoarding licenses to all sans-serif typefaces, for example, right before Web 2.0 made Helvetica a star.

(*shifts feet in awkward pursuit of a better illustration. Decides to move on instead*)

To demonstrate is ability to see the grand tapestry by virtue of its many intersecting threads, T. Rowe Price tapped JWT/New York to oversee a pair of ads in which small events bleed into bigger ones. Meanwhile, a soothing voiceover compels audiences with its amazing ability to synopsize The Economist.

Production work by Psyop. Ads below.

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by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Commercials, Television

jetBlue Lays Claim to the Fallen-from-Gracers


jetBlue's released a big wordy poster, calling out all the guys that used to be too good to fly with others: C-suite execs, "Underwriters of Mortgage-Backed Securities, Former Treasury Secretaries," et cetera, et cetera.

The bottom of the ad pithily reads "WELCOME ABOARD." There's also a separate section of the jetBlue.com site labeled "Welcome Bigwigs," which details the PERKS! everybody on jetBlue gets.

"The Best Seat in Coach" is high up there, followed closely by "All the Free Snacks You Can Eat." (Actually, that's pretty appealing. United's stingy about peanuts, AND they charge for boxed lunch.)

The WELCOME ABOARD, FORMER CASH-MONEY BALLERS!* effort is part and parcel of its ongoing Happy Jetting campaign, which loves itself some stencil clouds and ALL-CAPS.

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by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Magazine, Poster

Frito Lay: The Snackie of Choice for Tech Romantics


Feed Company sent us some online video magics for Frito-Lay, the good folks that bring you both Sun Chips and beef jerky. (They also own Cracker Jack. Now that's just impressive.)

Inspired, wethinks, by their own chip-and-dip combinations, the campaign premise is Made for Each Other. Each painfully adorable video features a piece of technology on that lonely and familiar quest for The One.

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by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Good, Online, Video

Learn Power Games, Acronyms and Crucial Euphemisms at Camp Network!


Rebel Virals did something we imagined was impossible: it created a B2B online video for Microsoft that is actually funny -- not because it's sad, but because it's funny.

We're just happy we were alive to see it.

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by Angela Natividad    Feb-18-09    
Topic: Brands, Good, Online, Video

Cosmote Promotes a Schizophrenic Everyday (as YOU See It!)


Greek mobile phone network Cosmote is promoting its social merits with "Our world is you" -- shorthand for in our world, you can do whatever you want.

The ad aims to represent "the everyday as you see it," and is supposed to be a snapshot of the world from the perspectives of different individuals.

But mostly we just felt confused. A guy walks out into an ordinary street. Suddenly there are cowboys, and a space ship -- by gad, is that a giant disembodied heart?! -- then it snows, shortly before everything dissolves into a big awesome rave.

We did the only thing we could do under the circumstances: we tore out our brains and stepped on them.

Lively stuff, though!

Agency: Bold Ogilvy. Song: anti-war hymn "I'd Love to Change the World" by Ten Years After.

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by Angela Natividad    Feb-18-09    
Topic: Brands, Online, Strange, Video

2010 Lexus RX is the Stuff of Technological Fancy


Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads.

The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.

Visually interesting and slightly surreal, as per usual. We really liked "Intersection."

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by Angela Natividad    Feb-18-09    
Topic: Brands, Campaigns, Commercials, Online, Television

Sid Lee Staff Engages in Group Doodle


To get Canadian co-eds to enter their dearest back-of-the-class freehand sketches into Red Bull's Doodle Art contest, Sid Lee whipped out its own No. 2s and created an ad composed entirely of unretouched print musings.

The final result -- which includes work from accounting, tech support, creative and client services -- looks like the emotional lovechild of Napoleon Dynamite and Juno. We want to hug it (especially this little guy) while listening to The Decemberists.

Sketches from uni kids will be accepted through February 27th. Locations for "drop boxes" are organized by province. So far, four drawings have been added to the gallery. No ligers have been turned in -- but we're getting pre-ty darn close.

Our only complaint is that the images aren't big enough to examine more closely. Sid Lee, please add zoom-in.

by Angela Natividad    Feb-18-09    
Topic: Brands, Campaigns, Online, Poster

VW Sends Earnest Junk Bond Traders to Rehab


As the economy struggles out of the hinterlands of recession and Just General Suckiness, Volkwagen takes advantage of the French's irresistible inclination to remind the world it knew better all along.

Witness while a group of compulsive junk bond junkies try ridding themselves of their nasty addiction. Think AA, except with tailored suits instead of flannel.

Our favourite is "Exorcist," possibly because purging unregulated capitalism is the closest we'll ever come to watching a businessman give birth: "SUBPRIME! Dol-LARRRRR..."

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by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Commercials, Television

CURB Uses Magic Rainwater Spray to Push Soul in UK


Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.

Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to shapeyoursoul.com, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)

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by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Guerilla, Outdoor

Revisionist Historians Add The Watchmen to Man's Timetable


Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)

Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.

Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)

We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.

Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social, Video, Viral

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