Sky's the Limit if Your Face is THIS Famous

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Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.

"We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base," said Janet Hsu, who said some similarly frothy thing when Sanrio announced its partnership with McDonald's earlier this month.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Packaging, Sponsorship



Yep. Sippin' the Coraline Kool-Aid Pret-ty Heavily.

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Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.)

Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook.

We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic.

by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Good, Online, Promotions



'We Want People to Be Screaming from Houses Across the Country'

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Guerrilla Comm and Silicon Alley Insider scooped us on this Onion spoof on Sony: its complex, overambitious product line, and utopic rape-your-eyeballs ad strategy.

Imagine all that in a news brief coloured by the profane angst-rage you suffer once you finally get that "motherfucking time vampire"* home. (Oh yeah, language NSFW.)

"Maybe the Onion was inspired by 'BD-Live,' the confusing and ill-advised plan to integrate Blu-ray disc watching with instant messaging," said Alley Insider. And the sad part is, that crazy POS was real.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Good, Online, Spoofs, Trends and Culture



The Homestead is a House of Cards, Say Radiohead and Shelter

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Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.

The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Cause, Celebrity, Commercials, Good, Television



If It Doesn't Seem Very Bright, That's Because It's Not.

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Then again, LA Gear has never been the sharpest tool in the marketer shed.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Video, Worst



Parker Persuades, Paul Parodies, Arnell Undressed, Pizza Twittered

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- George Parker is out with his new book; The Ubiquitous Persuaders. Buy it now!

- Moo Tags. Yea, me too.

- Here are five must-have ingredients for any Steven Segal movie. It promotes the recent release of one of his DVDs. He still makes movies?

- Here's a parody of The New York Times Weekender commercial featuring Paul Rudd.

- And yes, like everyone else, we have to air Arnell Groups dirty laundry in the form of their hyper-pretentious, buzz word-happy, brand blather-filled brief for the work it did on the new Pepsi logo. Please Arnell, tell us the whole thing was a joke and you're all laughing at us now. Please?

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by Steve Hall    Feb-11-09    
Topic: Agencies, Brands, Celebrity, Strange, Video



Peer1 Preps Clients for that Big Pile of Clicks

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Big tech geek fantasy: when clicks fall from the sky and deluge him with traffic, burying his torso and filling his mouth, each depressed pointer button a little piece of validation.

Like MacTeague's wife and her pile of gold coins. (Or, if you weren't an English major, like Scrooge McDuck and his swimming-pool vault.)

That's the imagery Vancouver-based hosting firm Peer1 channels in "Slacker," a video ad where a lazy techie fails to equip his company website for a click-through deluge. Enter said "deluge." The piece concludes, "Peer1: Fully scalable hosting solutions."

Problem, solution. Simple.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Online



Zappos Invites You to Step In...to One of its Boxes.

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The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.

"Step into Zappos" picks up where "Put a Little Zappos in Your Day!" left off. The latter featured a chipper delivery guy bringing sunshine and rainbows to a neighborhood; these spots riff off the glee infusion you get when you finally open that package.

Underpants-clad customers are pictured either standing in a Zappos box or walking into one. Putting on their best Vanna Whites for the camera, they either reveal their purchases or lift the box over themselves -- at which point they are suddenly transformed into fully-dressed Citizens of Society.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Online, Television



Kia Soul Makes Strangers Stare

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The new Kia Soul is so compelling you will want to look deeper. And to depict this in the most obvious way possible, Publicis/Toronto came up with "Peer Into a Soul."

Each spot tackles the concept with a different film genre, a gimmick meant to appeal to people who want something more from their car marketers.

The campaign DP is Robert Yeoman, who worked on The Royal Tenenbaums, Life Aquatic and The Squid and the Whale, so we naturally expected the pieces to ooze some sub-normal slice-of-lifishness -- like that feeling you get when a joke's been told but was so subtle you didn't laugh, and now all the hipsters know you Do Not Belong.

The humor here isn't quite that sublime (and for good reason -- they're car ads, after all), but the choice of music definitely oozes Yeoman.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Television



YMCA Repackages Real People for the People

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The YMCA is the place to be. You'll get a burn, you'll make really awesome platonic friends, and sometimes clowns work out there. Maybe.

An art director at Preston Kelly sent us the above-linked (and below-embedded) spots for YMCA, which under the slogan "Real people. Real fitness" hopes to reel in new members that:

1. Don't look like porn stars and/or Arnold Schwarzenegger in his 20s
2. Don't make sex noises on the treadmill
3. Aren't complete fitness bunnies

The natural result of this checklist of Things That May Potentially Turn You Off are these spots, where two workout buddies partake of YMCA's fitness buffet while saying quirky "real people" things, like "It's like a bear trap. Except it's a people trap. And the people trap's made of bears!"

Here is the part where you relate, because that guy is simple, and yet hilarious -- like you! Don't be ashamed; we're relating too.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Good, Television










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