Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.
The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.
Then again, LA Gear has never been the sharpest tool in the marketer shed.
- George Parker is out with his new book; The Ubiquitous Persuaders. Buy it now!
- Moo Tags. Yea, me too.
- Here are five must-have ingredients for any Steven Segal movie. It promotes the recent release of one of his DVDs. He still makes movies?
- Here's a parody of The New York Times Weekender commercial featuring Paul Rudd.
- And yes, like everyone else, we have to air Arnell Groups dirty laundry in the form of their hyper-pretentious, buzz word-happy, brand blather-filled brief for the work it did on the new Pepsi logo. Please Arnell, tell us the whole thing was a joke and you're all laughing at us now. Please?
Big tech geek fantasy: when clicks fall from the sky and deluge him with traffic, burying his torso and filling his mouth, each depressed pointer button a little piece of validation.
Like MacTeague's wife and her pile of gold coins. (Or, if you weren't an English major, like Scrooge McDuck and his swimming-pool vault.)
That's the imagery Vancouver-based hosting firm Peer1 channels in "Slacker," a video ad where a lazy techie fails to equip his company website for a click-through deluge. Enter said "deluge." The piece concludes, "Peer1: Fully scalable hosting solutions."
Problem, solution. Simple.
The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.
"Step into Zappos" picks up where "Put a Little Zappos in Your Day!" left off. The latter featured a chipper delivery guy bringing sunshine and rainbows to a neighborhood; these spots riff off the glee infusion you get when you finally open that package.
Underpants-clad customers are pictured either standing in a Zappos box or walking into one. Putting on their best Vanna Whites for the camera, they either reveal their purchases or lift the box over themselves -- at which point they are suddenly transformed into fully-dressed Citizens of Society.
The new Kia Soul is so compelling you will want to look deeper. And to depict this in the most obvious way possible, Publicis/Toronto came up with "Peer Into a Soul."
Each spot tackles the concept with a different film genre, a gimmick meant to appeal to people who want something more from their car marketers.
The campaign DP is Robert Yeoman, who worked on The Royal Tenenbaums, Life Aquatic and The Squid and the Whale, so we naturally expected the pieces to ooze some sub-normal slice-of-lifishness -- like that feeling you get when a joke's been told but was so subtle you didn't laugh, and now all the hipsters know you Do Not Belong.
The humor here isn't quite that sublime (and for good reason -- they're car ads, after all), but the choice of music definitely oozes Yeoman.
The YMCA is the place to be. You'll get a burn, you'll make really awesome platonic friends, and sometimes clowns work out there. Maybe.
An art director at Preston Kelly sent us the above-linked (and below-embedded) spots for YMCA, which under the slogan "Real people. Real fitness" hopes to reel in new members that:
1. Don't look like porn stars and/or Arnold Schwarzenegger in his 20s
2. Don't make sex noises on the treadmill
3. Aren't complete fitness bunnies
The natural result of this checklist of Things That May Potentially Turn You Off are these spots, where two workout buddies partake of YMCA's fitness buffet while saying quirky "real people" things, like "It's like a bear trap. Except it's a people trap. And the people trap's made of bears!"
Here is the part where you relate, because that guy is simple, and yet hilarious -- like you! Don't be ashamed; we're relating too.
In a video from a guy who can only be described as the archetypal high school geek, 50 Cent takes a lashing for his continued penchant to sell out to any brand who will have him. From Vitamin Water to a line of men's cosmetics condoms to a video game to a movie, 505 cent is now on to sex toys.
Female First reports, "The sexy rapper is desperate to release a line of condoms and waterproof sex toys designed to excite his female fans and make them feel closer to his idols."
To which our archetypal high school geek reacts, "My God. 50 Cent is just whoring himself out. First he's doing commercials for Vitamin Water then its a make up line and then...he makes a dildo of his own dick? What else is he gonna do? Fiddy cent diapers fo yo little gangsta?"
- Speeding could turn you into Haley Joel Osment.
- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.
- So Good is boycotting Kellogg too, as is HuffPo.
- Guerrilla Comm rebrands.
- Twitter to charge brands for use. No word on how.
- Dame Edna for MAC.
- French billboard rage.
- Radiohead licensed
House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.
We don't know why we're writing this up, given that "going social" is not difficult, or costly, or even all that imaginative anymore, but hey -- if the PR people went out of their way to put this on the wire, then by gad we will honor their service.
Requisite quote candy:
"This is the first time a luxury fashion brand has launched a provocative social media campaign tying together their various data-linked platforms, like a multi-entry daily blog, twitter feed and facebook."
-- Scott Goodson, CEO, StrawberryFrog