Parker Persuades, Paul Parodies, Arnell Undressed, Pizza Twittered


- George Parker is out with his new book; The Ubiquitous Persuaders. Buy it now!

- Moo Tags. Yea, me too.

- Here are five must-have ingredients for any Steven Segal movie. It promotes the recent release of one of his DVDs. He still makes movies?

- Here's a parody of The New York Times Weekender commercial featuring Paul Rudd.

- And yes, like everyone else, we have to air Arnell Groups dirty laundry in the form of their hyper-pretentious, buzz word-happy, brand blather-filled brief for the work it did on the new Pepsi logo. Please Arnell, tell us the whole thing was a joke and you're all laughing at us now. Please?

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by Steve Hall    Feb-11-09    
Topic: Agencies, Brands, Celebrity, Strange, Video

Peer1 Preps Clients for that Big Pile of Clicks


Big tech geek fantasy: when clicks fall from the sky and deluge him with traffic, burying his torso and filling his mouth, each depressed pointer button a little piece of validation.

Like MacTeague's wife and her pile of gold coins. (Or, if you weren't an English major, like Scrooge McDuck and his swimming-pool vault.)

That's the imagery Vancouver-based hosting firm Peer1 channels in "Slacker," a video ad where a lazy techie fails to equip his company website for a click-through deluge. Enter said "deluge." The piece concludes, "Peer1: Fully scalable hosting solutions."

Problem, solution. Simple.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Online

Zappos Invites You to Step One of its Boxes.


The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.

"Step into Zappos" picks up where "Put a Little Zappos in Your Day!" left off. The latter featured a chipper delivery guy bringing sunshine and rainbows to a neighborhood; these spots riff off the glee infusion you get when you finally open that package.

Underpants-clad customers are pictured either standing in a Zappos box or walking into one. Putting on their best Vanna Whites for the camera, they either reveal their purchases or lift the box over themselves -- at which point they are suddenly transformed into fully-dressed Citizens of Society.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Online, Television

Kia Soul Makes Strangers Stare


The new Kia Soul is so compelling you will want to look deeper. And to depict this in the most obvious way possible, Publicis/Toronto came up with "Peer Into a Soul."

Each spot tackles the concept with a different film genre, a gimmick meant to appeal to people who want something more from their car marketers.

The campaign DP is Robert Yeoman, who worked on The Royal Tenenbaums, Life Aquatic and The Squid and the Whale, so we naturally expected the pieces to ooze some sub-normal slice-of-lifishness -- like that feeling you get when a joke's been told but was so subtle you didn't laugh, and now all the hipsters know you Do Not Belong.

The humor here isn't quite that sublime (and for good reason -- they're car ads, after all), but the choice of music definitely oozes Yeoman.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Television

YMCA Repackages Real People for the People


The YMCA is the place to be. You'll get a burn, you'll make really awesome platonic friends, and sometimes clowns work out there. Maybe.

An art director at Preston Kelly sent us the above-linked (and below-embedded) spots for YMCA, which under the slogan "Real people. Real fitness" hopes to reel in new members that:

1. Don't look like porn stars and/or Arnold Schwarzenegger in his 20s
2. Don't make sex noises on the treadmill
3. Aren't complete fitness bunnies

The natural result of this checklist of Things That May Potentially Turn You Off are these spots, where two workout buddies partake of YMCA's fitness buffet while saying quirky "real people" things, like "It's like a bear trap. Except it's a people trap. And the people trap's made of bears!"

Here is the part where you relate, because that guy is simple, and yet hilarious -- like you! Don't be ashamed; we're relating too.

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by Angela Natividad    Feb-11-09    
Topic: Brands, Campaigns, Commercials, Good, Television

According to This YouTuber, 50 Cent is A Media Whore


In a video from a guy who can only be described as the archetypal high school geek, 50 Cent takes a lashing for his continued penchant to sell out to any brand who will have him. From Vitamin Water to a line of men's cosmetics condoms to a video game to a movie, 505 cent is now on to sex toys.

Female First reports, "The sexy rapper is desperate to release a line of condoms and waterproof sex toys designed to excite his female fans and make them feel closer to his idols."

To which our archetypal high school geek reacts, "My God. 50 Cent is just whoring himself out. First he's doing commercials for Vitamin Water then its a make up line and then...he makes a dildo of his own dick? What else is he gonna do? Fiddy cent diapers fo yo little gangsta?"


by Steve Hall    Feb-11-09    
Topic: Brands, Celebrity, Strange, Video

Twitter Tweaks, Speeding Kills, Power to the Pot -- Oh, and Phelps Too.


- Speeding could turn you into Haley Joel Osment.

- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.

- So Good is boycotting Kellogg too, as is HuffPo.

- Guerrilla Comm rebrands.

- Twitter to charge brands for use. No word on how.

- Dame Edna for MAC.

- French billboard rage.

- Radiohead licensed House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.

Agent Provocateur Goes -- Wait for It! -- Social.


We don't know why we're writing this up, given that "going social" is not difficult, or costly, or even all that imaginative anymore, but hey -- if the PR people went out of their way to put this on the wire, then by gad we will honor their service.

Requisite quote candy:

"This is the first time a luxury fashion brand has launched a provocative social media campaign tying together their various data-linked platforms, like a multi-entry daily blog, twitter feed and facebook."
-- Scott Goodson, CEO, StrawberryFrog

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Online, Social, Trends and Culture

'Because Nothing Says Forever Like Up to 6.4 Terabits per Second.'


A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.

In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.

The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social

D&G Bring the Boys Back to the Harbor


New Dolce & Gabbana ads, brought to us by Jeremy Dante. In this fresh rendition of West Side Story Meets the Park Avenue Chippendales!, a confrontation simmers between two well-coiffed wolfpacks from different sides of town. Or maybe just different sides of the same yacht club.

Alternatively, each print may feature the same group of guys, dressed in their afternoon vs. evening duds. (You know what mama said about wearing sandals after 7pm. It's just not done.)

by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Magazine

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