According to This YouTuber, 50 Cent is A Media Whore

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In a video from a guy who can only be described as the archetypal high school geek, 50 Cent takes a lashing for his continued penchant to sell out to any brand who will have him. From Vitamin Water to a line of men's cosmetics condoms to a video game to a movie, 505 cent is now on to sex toys.

Female First reports, "The sexy rapper is desperate to release a line of condoms and waterproof sex toys designed to excite his female fans and make them feel closer to his idols."

To which our archetypal high school geek reacts, "My God. 50 Cent is just whoring himself out. First he's doing commercials for Vitamin Water then its a make up line and then...he makes a dildo of his own dick? What else is he gonna do? Fiddy cent diapers fo yo little gangsta?"

Classic.

by Steve Hall    Feb-11-09    
Topic: Brands, Celebrity, Strange, Video



Twitter Tweaks, Speeding Kills, Power to the Pot -- Oh, and Phelps Too.

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- Speeding could turn you into Haley Joel Osment.

- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.

- So Good is boycotting Kellogg too, as is HuffPo.

- Guerrilla Comm rebrands.

- Twitter to charge brands for use. No word on how.

- Dame Edna for MAC.

- French billboard rage.

- Radiohead licensed House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.



Agent Provocateur Goes -- Wait for It! -- Social.

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We don't know why we're writing this up, given that "going social" is not difficult, or costly, or even all that imaginative anymore, but hey -- if the PR people went out of their way to put this on the wire, then by gad we will honor their service.

Requisite quote candy:

"This is the first time a luxury fashion brand has launched a provocative social media campaign tying together their various data-linked platforms, like a multi-entry daily blog, twitter feed and facebook."
-- Scott Goodson, CEO, StrawberryFrog

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Online, Social, Trends and Culture



'Because Nothing Says Forever Like Up to 6.4 Terabits per Second.'

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A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.

In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.

The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social



D&G Bring the Boys Back to the Harbor

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New Dolce & Gabbana ads, brought to us by Jeremy Dante. In this fresh rendition of West Side Story Meets the Park Avenue Chippendales!, a confrontation simmers between two well-coiffed wolfpacks from different sides of town. Or maybe just different sides of the same yacht club.

Alternatively, each print may feature the same group of guys, dressed in their afternoon vs. evening duds. (You know what mama said about wearing sandals after 7pm. It's just not done.)

by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Magazine



Alrin Makes that Next Inhale a Little Too Strong

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Heh. To promote the "extra strong" qualities of Alrin nasal spray, Young & Rubicam/Tel Aviv nailed it with "Umbrella" and "Newspaper" -- two spots that demonstrate what happens when your nasal passages get too liberated too quickly.

The human vacuum concept also makes a lot more sense here than it did that one time Justin Timberlake got sucked across town by a Pepsi drinker.

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Commercials, Television



Hope in the Slammer, Witch Buddies, Ad Poetry

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- "Twitter for sports." And then our eyes rolled back in our heads, and then we died.

- BFFs with the Wicked Witch of the West. She seems fun. DDR, your house or mine?

- The question we all must ask. Sometime.

- Shepard Fairey, the guy who did that Obama/Hope poster we all love to wheatpaste on walls that don't belong to us, gets arrested before his first solo art show. Duuuude. Sux.

- Scroll down to the part that reads "cb with a Flair."

- Intern sweatshop haiku.



Harajuku Lovers Targets Girl Gamers

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Young female online gamers are probably a good market for Gwen Stefani. She vibes kinda like a gamer, and her creepily coquettish Harajuku Lovers label has a decidedly Bejeweled-friendly aesthetic.

Soooo, from January 20 to February 1, Harajuku Lovers partnered with SPIL GAMES to organize an online scavenger hunt on GirlsGoGames.co.uk, a site targeted to casual girl gamers from ages 8-15. Users had to hunt down five different Harajuku girls/fragrances -- Baby, Love, Music, Lil' Angel, and G* -- on HLFragrance.com, then enter codes for each to win a shopping spree at Topshop.

Following up from that, Harajuku Lovers re-skinned GirlsGoGames between February 2 and February 4. Users could watch videos, learn the Harajuku Lovers theme song or play branded games that make it okay to seem jail-baity because everything is animated in pastel and written in bubble letters.

Example: Are you girly and sweet? Don't you just love yourself a pair of Mary Janes? Then by all means dive into Baby.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Games, Online, Packaging, Sponsorship



HR Block Does Oddvertising Thing.

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Because really, three cyclopses and a wheelbarrow of cash should be all it takes to convince you H&R Block is the tax refund brand of choice.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Commercials, Promotions, Strange, Television



Allstate's Past Makes Prime Ad Opp

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Here's something we didn't know: Allstate was founded in 1931 and has weathered nine recessions.

Taking advantage of this illustrious history in "Back to Basics," baritone spokesman Dennis Haysbert tells dollar-skittish viewers that recession is a cure for frenzied overindulgence. Now is the time to have meals at home, that kind of thing. Later it all ties back into Allstate's "in good hands" tagline.

Work by Leo Burnett and production firm GARTNER.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Commercials, Television










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