Alrin Makes that Next Inhale a Little Too Strong


Heh. To promote the "extra strong" qualities of Alrin nasal spray, Young & Rubicam/Tel Aviv nailed it with "Umbrella" and "Newspaper" -- two spots that demonstrate what happens when your nasal passages get too liberated too quickly.

The human vacuum concept also makes a lot more sense here than it did that one time Justin Timberlake got sucked across town by a Pepsi drinker.

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Commercials, Television

Hope in the Slammer, Witch Buddies, Ad Poetry


- "Twitter for sports." And then our eyes rolled back in our heads, and then we died.

- BFFs with the Wicked Witch of the West. She seems fun. DDR, your house or mine?

- The question we all must ask. Sometime.

- Shepard Fairey, the guy who did that Obama/Hope poster we all love to wheatpaste on walls that don't belong to us, gets arrested before his first solo art show. Duuuude. Sux.

- Scroll down to the part that reads "cb with a Flair."

- Intern sweatshop haiku.

Harajuku Lovers Targets Girl Gamers


Young female online gamers are probably a good market for Gwen Stefani. She vibes kinda like a gamer, and her creepily coquettish Harajuku Lovers label has a decidedly Bejeweled-friendly aesthetic.

Soooo, from January 20 to February 1, Harajuku Lovers partnered with SPIL GAMES to organize an online scavenger hunt on, a site targeted to casual girl gamers from ages 8-15. Users had to hunt down five different Harajuku girls/fragrances -- Baby, Love, Music, Lil' Angel, and G* -- on, then enter codes for each to win a shopping spree at Topshop.

Following up from that, Harajuku Lovers re-skinned GirlsGoGames between February 2 and February 4. Users could watch videos, learn the Harajuku Lovers theme song or play branded games that make it okay to seem jail-baity because everything is animated in pastel and written in bubble letters.

Example: Are you girly and sweet? Don't you just love yourself a pair of Mary Janes? Then by all means dive into Baby.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Games, Online, Packaging, Sponsorship

HR Block Does Oddvertising Thing.


Because really, three cyclopses and a wheelbarrow of cash should be all it takes to convince you H&R Block is the tax refund brand of choice.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Commercials, Promotions, Strange, Television

Allstate's Past Makes Prime Ad Opp


Here's something we didn't know: Allstate was founded in 1931 and has weathered nine recessions.

Taking advantage of this illustrious history in "Back to Basics," baritone spokesman Dennis Haysbert tells dollar-skittish viewers that recession is a cure for frenzied overindulgence. Now is the time to have meals at home, that kind of thing. Later it all ties back into Allstate's "in good hands" tagline.

Work by Leo Burnett and production firm GARTNER.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Commercials, Television

Kellogg Separates Phelps from its Special K.


From Kellogg: "Michael's most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract."

How fickle is sponsorship. You win all those golds and everybody loves you, then you smoke one joint* and those self-righteous cereal-peddlers won't even look you in the eye.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Celebrity, Sponsorship

You Mean She's JUST NOW Becoming a Happy Meal Toy?


Hello Kitty is the ultimate licensing whore. Her oblong, be-ribboned visage has been plastered onto everything from toasters to credit cards to vibrators -- er, massagers -- to brassiere.

Now you can find the world's most ubiquitous cat in your Happy Meal. Through February 26th, McDonald's is stuffing them with one of eight Sanrio watches.

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Because Penguins Fans Are Just Loyal Like That.


Cenergy/East Aurora recently put together "In the Game," a triage of spots for the Pitsburgh Penguins. Each depicts a Penguin fan testifying to the degree of his/her loyalty in random, occasionally inappropriate places.

Once in awhile the characters toss in a statement meant to make them relatable to tech users, like "I will sign off Facebook!" and "I will ask complete strangers to check their PDAs!"

Each breathily concludes, "...because no matter where I am, I'm in the game." Around this time you're supposed to be so into the Penguins that you wanna buy tickets, so a cinematic voiceover invites you to visit

We're not convinced sports fandom is really an impulse-buy kinda thing. And the fans are so ordinary that the incentive to follow them into Penguinsville is totally lost. Probably would've been a better campaign if the camera eye focused on the unique merits of the team and players; less so on three forgettable groupies.

Ads below.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Commercials, Television

Katie Holmes: The New Face of Miu-Miu


Exciting news from the fashion annals of Jeremy Dante: Katie Holmes of the Scientology set is the new face of Miu-Miu, succeeding French actress Vanessa Paradis, and joining a list of other screen stars better known for what they do during off-hours, like Drew Barrymore and Lindsay Lohan.

We've never been very impressed with Holmes and had planned to lash her with our whippiest whip, but the rose-hued imagery gave us pause. It appears she's finally shedded that mealy Dawson's Creekishness -- indeed, even gracefully eclipsed her polarizing husband and choice of faith -- and become a reserved but seductive little lady. (The work also feels less forced than Madonna's stuff for Louis Vuitton.)

We're almost giddy with like of her.

by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster

Asics Appropriates Chinese Legend for 'Made of Japan'


Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video

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