Extreme Makes Its Mark in the Snow

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And it's neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a "branding blitz" all over the city of Big Ben.

You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme's advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.

We've seen this type of effort before, where a city is "branded" via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Guerilla



Please Make This Cow's Dream of Coming to California Real.

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Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.

We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.

Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Campaigns, Online, Video



Crest Kids Called Upon to Smooch in 3D

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Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange



(More) Mannequins Invade Manhattan

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Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.

The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.

Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?

by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Puma King Aspires to 'Complement Your Character'

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Each print ad in this Puma King series features a footballer (read: soccer-player) saturated in a theme shade, visually arresting imagery (three-headed dogs, eagles, dragons, elks) and the aforementioned tagline. See:

o Gold (at left)
o Black
o White
o Red

Diggin' the fantastical, slightly sinister four horsemen motif. It's such a romantic way of saying "our shoes come in many colours."

By the sublime Robert/Boisen & Like-minded/Copenhagen.

by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Magazine, Outdoor



Kraft Pins Chicken Wings Shortage on Ex-Gov Blagojevich

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Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl's tribute snacks.

For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.

The result, "Blago stole my chicken wings!", was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.

Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich's house and claims HE'S to blame. And dude really gets into it. We kind of want to be his friend now.

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Online, Video



'Behind every detail ... there's a detail.'

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In "House of Cards," Lexus showcases its buttery engine and vibration absorbing capabilities with not one but many houses -- and towers and turrets and a single Parthenon -- of cards.

The mini-monuments are built over and around a jet-black Lexus, with final flourishes added by a concentric figure in jeans and wavy hair -- the kind of guy you'd expect might know something about cardplay -- just to prove the work is legitimately fragile.

As the narrator sets the stage ("What happens when you take one of the smoothest engines anywhere ... and add 88 separate measures to absorb vibrations?"), the engine starts, underscoring the punchline: "Absolutely nothing."

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Commercials, Television



OfficeMax Organizes the Sky ... and You

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To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.

Heh. Clever. Also, we like the rubber band ball. It's friendly.

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Celebrity, Guerilla, Outdoor, Promotions



Quick Dry Still Life, De-Classed Coke, Analytics Dig Deep

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- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.

- Coke drops "Classic."

- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.

- Quick dry polish. Har.

- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.

- Last Saturday Google search marked everyone as malware. Including itself. Awkward.

- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)

by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Promotions



It's an iPhone Advergame! Help Name It.

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Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.

It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)

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by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless, Online










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