Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.
Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.
Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.
The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.
Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?
Each print ad in this Puma King series features a footballer (read: soccer-player) saturated in a theme shade, visually arresting imagery (three-headed dogs, eagles, dragons, elks) and the aforementioned tagline. See:
o Gold (at left)
Diggin' the fantastical, slightly sinister four horsemen motif. It's such a romantic way of saying "our shoes come in many colours."
By the sublime Robert/Boisen & Like-minded/Copenhagen.
Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl's tribute snacks.
For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.
The result, "Blago stole my chicken wings!", was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.
Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich's house and claims HE'S to blame. And dude really gets into it. We kind of want to be his friend now.
In "House of Cards," Lexus showcases its buttery engine and vibration absorbing capabilities with not one but many houses -- and towers and turrets and a single Parthenon -- of cards.
The mini-monuments are built over and around a jet-black Lexus, with final flourishes added by a concentric figure in jeans and wavy hair -- the kind of guy you'd expect might know something about cardplay -- just to prove the work is legitimately fragile.
As the narrator sets the stage ("What happens when you take one of the smoothest engines anywhere ... and add 88 separate measures to absorb vibrations?"), the engine starts, underscoring the punchline: "Absolutely nothing."
To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.
Heh. Clever. Also, we like the rubber band ball. It's friendly.
- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.
- Coke drops "Classic."
- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.
- Quick dry polish. Har.
- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.
- Last Saturday Google search marked everyone as malware. Including itself. Awkward.
- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)
Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.
It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)
Hoping you'll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn't really scale to the world at large.
See Mustache and Finger Puppet.
Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits.
WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker.
Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."
Guess that's somewhat more productive than eating your feelings.