Fiat Faux-Pas, Burger Bed, Hulu's Super Bowl Foray

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- Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness.

- Something about sharing fluids.

- Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually.

- AgencySpy is unhappy with Fiat.

- Don't just rock that rosary, rawk it. Popin' it up on YouTube.

- Interested in movie marketing? No? Youwill be.

- M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation.

- Trust Me's Eric McCormack on being an ad man.

by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television



adidas originals Mark High Stakes in Hold 'Em

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Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game."

The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable.

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by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Good, Online



Proof that Sex and Celebrity will Always Get You on Somebody's List.

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In a 2001 spot called "Proof," Kylie Minogue shimmied into a garter belt and rode a velvet mechanical bull under the watchful eye of a creepy old woman with a paperback novel.

Their objective: to prove Agent Provocateur was the world's most erotic lingerie by giving movie-going chavs big hard woodies. It's cheeky shit, but what erotic spark it lights is quickly dampened when the geriatric refugee from Grimm's Fairy Tales starts laughing maniacally.

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by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Commercials



IKEA Gives Every Girl Her Space

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You just need to battle its hordes, brave the lines and spend a weekend alone with a Philips and a hammer to claim a little Pax for yourself. =P

Work by St. Lukes Communications and production company Outsider.

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by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Commercials, Television



'Your Cadillac on Sex Steroids!'

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"Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Online, Super Bowl 2009, Video



Because America Can Never Have Enough Burt Reynolds. Or Stale Coffee.

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Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter.

This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP.

The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit.

Their mozzarella sticks are cool though.

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Saxsofunny Weds Sensory Delight to Your Average Print Ad

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Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.

We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Poster, Television



Nike Channels Transformative Sister Magic

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Nike shoots for sporty-chic in "Be Transformed," a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)

Following the "transformational stories" of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently -- a wrap around Beijing International Plaza, slated to appear in early February.

Check out "Punchbag." Sorta reminds me of Adidas' Beijing Olympics campaign, except less it's less melodrama and more Heroes. See other spots at Nike Women.

Energetic stuff, and just dynamic enough -- the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the "real women" phase is over.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Commercials, Television



Recharging Dead Voltage, Inspiring Ads, SocNet Cannibalism, Pubfatico

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- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.

- On how Kaplan and Carnival open minds.

- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!

- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.

- On Circuit City and its approaching demise.



MSFT: All Up in Everybody's Business, for Almost No Reason at All.

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Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."

According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."

Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.

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by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Commercials, Strange, Television










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