Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits.
WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker.
Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."
Guess that's somewhat more productive than eating your feelings.
Dare we utter the word parody? Yes we do. Someone's gone out and parodied Pepsi's recent "refresh everything" campaign with a few statements that might feel good to some but may seem offensive to others. Check them all out here.
We are in total connection with reflush everything's tagline, "a parody...please don't sue us."
Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.
Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following:
Budweiser has released previews of the five commercial it will debut during the Super Bowl tomorrow. In a departure from the past, most (three) of the commercials feature the Clydesdales which, in my opinion, rarely disappoint. In fact, one of the spots, Clydesdales Circus is likely to bring a tear to the eye. Perhaps not the downpour the post-9/11 Clysdesdales commercial did but this one looks like it will be sweet.
Other spots will feature Conan O'Brien doing that Japander thing where he gets convinced he shouldn't worry about anyone seeing his ad becasue it will only air in Sweden and a brainstorming session which involves a radical solution to cutting the budget: don't serve Bud Light at every meeting.
They all show promise. Anheuser-Busch usually does fairly well during the game in terms of commercial likability and this year will likely be the same.
Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."
The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.
Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.
To promote DoYouWantaSprite.com, factorii is disseminating the following web video.
In short: A whitebread couple places an order at a drive-through, then the voice through the intercom offers them a Sprite, and they can't understand because he's got this high-pitched accent.
Then there is dancing, singing, arbitrary ass-smacking, and other things you don't want to be confronted with in the world outside Charlie and the Chocolate Factory. (With the possible exception of ass-smacking.)
At the end, the couple finally realizes the voice in the monitor was asking, "Do you want a Sprite?", and they politely decline.
"it was actually more funny in hte beginning when i THOUGHT something funny was going to happen," said one uniquely profound YouTuber. Other responses were expectedly schizophrenic (with some fairly heated discussion about whether George Lopez's attorneys will be in touch), but hey, that's the crowd for ya.
Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."
The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.
See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.
- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?
- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.
- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.
- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.
- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.
- One reason to spend $9, plus the popcorn fees.
- New energy drink! Syke. No, seriously though.
Escalator advertising! How novel.
For Norwegian airline Avinor by Medialoop/Norway.
The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.
"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.