Hey, Dover. Is That Your Life Savings, or Are You Just Happy to See Me?

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At Philly International this week, I found this weird ad for Delaware's department of tourism. The running theme is "keep it in your jeans!", which at first sight would appear to be the yang philosophy to Levi's recent "unbutton your beast" endeavor.

Oddly, though, the message isn't to keep your monster man-wad at bay. It's an invitation for tourists to ... save ... money.

by Angela Natividad    Jan-22-09    
Topic: Brands, Campaigns, Outdoor, Strange



Coke Brings Strange Love to Library

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OK. Let's analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.

They touch. And there's fluid transfer! Yes, fluid transfer. Right in the middle of the library.

Strange love, indeed. Oh the multiple meanings that emanate from this!

This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.

by Steve Hall    Jan-21-09    
Topic: Brands, Campaigns, Commercials, Strange, Super Bowl 2009



Diet Pepsi Brings Back Joy (Horror) of Sleepover and Recess

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Want your childhood back? Sleepovers? Recess? Courtesy of BBDO Toronto, all you have to do is grab a Diet Pepsi and reminisce. That is until, for some, the realization childhood wasn't actually so great after all slaps you upside the head.

by Steve Hall    Jan-20-09    
Topic: Brands, Campaigns, Commercials, Good



American Apparel Hooks Up With Chictopia Bloggers

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American Apparel has teamed with fashion blog social network Chictopia to feature the site's member's in a new advertising campaign. The campaigns will run on Chictopia's website as well as the member's individual fashion blogs. The models will wear a combination of American Apparel and the company's vintage line California Select.

by Steve Hall    Jan-20-09    
Topic: Brands, Promotions, Weblogs



Disco Ballers Ray-Ban's Answer to 'What is Love's' Butabi Brothers

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Like a hip-hop version of the Butabi brother's What is Love moves, the Disco Ballers "bring the dance floor to the streets."

After properly suiting up with appropriately cheesy clothing and, of course, Ray-Bans, the Disco Ballers head out to the streets of New York to share their dicso ball love with the public.

Never Hide.

by Steve Hall    Jan-19-09    
Topic: Brands, Good, Video



Nike Gear Turns TV Actress into Ninja.

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Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?

Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.

more »

by Angela Natividad    Jan-16-09    
Topic: Brands, Good, Online, Video



Given the Chance, Could YOU Conquer Either Finish Line?

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Hoping to take the euphemistic "special" out of "Special Olympics," TDA ADVERTISING & DESIGN/Boulder developed a print campaign that focuses on the sporting similarities between the event you watch and that other one.

"The typical perception of 'Special Olympics' is young children with Down Syndrome, playing track and field. We want to change that," said VP-Marketing Heather Hill of the 2009 Special Olympics World Winter Games. "The majority of our athletes are serious, adult competitors."

There's a brand repositioning worth throwing some weight behind.

Variants include "Slalom" and Ice Rink. If so inclined, you can also read the radio script.

by Angela Natividad    Jan-16-09    
Topic: Brands, Campaigns, Magazine, Newspaper, Promotions



Pepsi Tries Ingratiating Itself with Team Obama

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In ongoing efforts to align itself to Obama's message of hope, Pepsi worked with R/GA and Eyeblaster to launch a banner ad encouraging people to record videos for our new POTUS.

Maybe it should worry us that so many overzealous brands are falling all over themselves to clutter the Oval desk with glad tidings and unsolicited critiques.

IKEA -- freshly patriotic, despite its conspicuous Swedish roots -- is compiling a "WELCOME OBAMA!" guestbook. Facebook partnered with The New York Times to launch a Presidential Suggestion subsite. And just today, memelabs launched "Where Were You?", a consumer-generated video effort inviting people worldwide to reflect on where they were on the night of November 4.

All this in addition to Change.gov, an actual government site through which the Obama Administration already solicits your every mental meandering. We pity the armada of interns that's gonna have to sift through the Zeitgeist's stream of thought.

by Angela Natividad    Jan-16-09    
Topic: Brands, Campaigns, Online



'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Brace Yourself For Lebron James

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On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love."

Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video.

Whatever. We'll know Sunday.

UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt.

by Steve Hall    Jan-16-09    
Topic: Brands, Celebrity, Video










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