On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love."
Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video.
Whatever. We'll know Sunday.
UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt.
As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.
Here's a trope you might've seen before: pubescent boy's fantasies, realized.
And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."
Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.
Think adopting a Russian teenager is hard? Try taking home a shy yet obstinate pet.
In these Saatchi & Saatchi spots for Iams, Felicity Huffman selflessly reminds us that "the real reward in adopting a pet is when the pet adopts you." So don't fish for that return receipt just yet.
This is part of Iams' Home for the Holidays Adoption Drive. It was only supposed to last through the holidays, but it fared so well that Iams thought, What's the harm? If it sells more munchies...
See dog ad and cat ad. Oh, and more credits here.
- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.
- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.
- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.
- How advertising works.
- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.
- Get a load of Obama's beast.
- Oh nooooes, renting a movie is just too hard for some.
- The Social Path lists emerging careers of 2009.
- MTLB's gas-related wisdom.
- Eyewear for the poor.
"Get Real, Get a Prescription Advert" is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites. The Langland-developed work is nauseatingly convincing.
The ad will run in 600 movie theatres nationwide until March. It was put together in response to recent research that found one in 10 UK men buy prescription-only drugs from unregulated sources per year.
Aww. Think of all the money not filtering into Pfizer's pocket.
In all seriousness though, around 50-90% of medicines sold illegally aren't actually what they claim to be -- which served as the muse for this spot.
In the latest of its "_______ THE RAINBOW, TASTE THE RAINBOW!" ads, Skittles gives us the perplexing "Tailor." In it, a guy gets measured for a suit in front of three mirrors, each of which reflects a man of a totally different ethnicity. (One viewer felt this approach represents the "different perspective" each mirror brings to your life. Uh ... hrm.)
Anywho, one reflection pulls out a pack of Skittles and starts poppin' them. "Wait. I'm not eating Skittles," the customer protests, at which point the tailor starts shouting at the reflection in Thai.
Check out "First Time," the first-ever online video attempt by a company called Slendertone.
Put together by Publicis, the video depicts individuals, couples and groups either grinning or standing around uncertainly -- before their faces explode with either alarmed or joygasmic expressions.
The ad leaves you to guess what Slendertone actually does, but especially curious users are invited to visit slendertone.com, where all is revealed.*
Until you actually go out of your way to do that, however, you'll probably be standing around going, "It's a vibrator, right? Or an orgy-inducing party game?"
Probably doesn't help that at some point, the feel-good background song exclaims, "I'm about to blow, yeah!"
In a set of prints put together by THE REPUBLIK/Durham, boat manufacturer Wellcraft Marine Corp. appeals to salty sea dogs by emphasizing the rugged freedom and independent nature of life on choppy water.
o "Nothing tastes better than freshly outsmarted fish." (At left.)
o "Bowlines moor boats to docks. Windor knots moor men to desks." Ooh, seaman pwnage.
o "You've never been seasick. Bet you've been landsick a few times though."
o "You wouldn't be caught dead with a fruit in your beer. Unless, of course, you were dying of scurvy."
Each bears weathered-looking imagery, a Wellcraft logo and tagline, "The Boater's Boat."
Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
We all hit an age where our innocence is lost and we should be kept away from balloon animals at all costs.
Know why? Because, given the opportunity, we'll grab two and make them hump each other, either out of boredom or to entertain other co-eds whose brains haven't fully developed yet.
Capitalizing on this sad phenomenon, Durex gives us its latest online vid, which Superfad CD Robert Rugan creatively dubbed kama-balloon-animal-sutra.
"When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible," Rugan beamed.