For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge


You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television

Saks Arms New Ads with Soviet Kitsch


Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.

The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Good, Magazine, Packaging, Poster

Niche: Toys for Grown-Ups.


No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.

Because being a toy-loving adult doesn't mean you've got sex on the brain 24/7. Some grownies are just gung-ho, copiously-tatted dorks that enjoy stylish mythological creatures. And flannel.

By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity.

Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad!

by Angela Natividad    Jan-12-09    
Topic: Bad, Brands, Campaigns, Online

IKEA Wants the White House.


More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")

And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:

o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Outdoor, Political

Sofia Coppola Lends Camera Eye to Miss Dior Cherie


As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.

We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.

Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.

See prints here.

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television

Angry Whopper Unhinges Schoolmarms, Whips Germans into Shape


Ever on the lookout for sensory violations, Brentter's brought us Angry Whopper ads for the UK and Germany.

In case you need refreshing, Burger King recently announced the availability of its Angry Whopper in the US with this bizarre ad, where a farmer physically abuses an onion during its crucial growing stage.

As a result, the onion leaves the earth hotter than Satan's feet. Added to a jalapeno-infused Whopper, it spanks the mouth of any office cog who dares order it.

It turns out the Angry Whopper's been on the market in Europe since May, with ads obviously tailored to each culture. The UK spot is pretty tame -- an anger management teacher, who thinks she can "handle" her rage, doesn't handle it very well after taking a bite.

As for the German one? Well, it's Germany. Add a fetish, slip it in leather and give it a whip.

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'You Got Him in the Jugular!'


@tim_nolan introduced us to The Fist of Oblivion, a bizarre web series directed by Roman Coppola for Scion Broadband.

Scion Broadband, a lifestyle content network targeted to young, thrifty and image-conscious drivers, launched in 2006. We didn't realize it was still kicking.

And while it's hard to go wrong with muppets, kung-fu and mobsters, we're glad there's a place where Scion's ad folk can potentially still express its creativity.

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by Angela Natividad    Jan- 9-09    
Topic: Brands, Campaigns, Online, Video

Everyone Has a Song Inside. But Few Should Give Birth to It.


Microsoft channels Dr. Horrible with this scary new ad for Songsmith. Not since Vista's Rockin' Our Sales music video has Bill Gates' baby so deftly tapped the Twitter rubbernecking reflex.

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by Angela Natividad    Jan- 9-09    
Topic: Brands, Online, Promotions, Strange, Video

Nastia Liukin Strikes Pose for Max Azria


Five-time Olympic medalist Nastia Liukin invades fashion rags for BCBG Max Azria. The limber gymnast brings physical abandon and sugar-plum-fairy guilelessness to a medium dominated by sullen, overposed divas.

Just another treasure from the haute coffers of Jeremy Dante.

Visa first captured Liukin's porcelain ballerina quality in this ad for its "Go World" campaign, which aired during the Summer Olympics. Shortly after the Games, honey was deluged by spokesmodel opps. Clamoring suitors included Cover Girl, Vanilla Star and Wheaties.

by Angela Natividad    Jan- 9-09    
Topic: Brands, Campaigns, Celebrity, Magazine

Licensed Music Does More Harm Than Good For Brands


In a yet to be published (we are told) letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project's Paul Horn makes the convincing argument the songs are nothing more than a representative playlist one might find on a Brooklyn-based hipster music blog.

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by Steve Hall    Jan- 8-09    
Topic: Agencies, Brands, Opinion

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