Nutella Has Brain Fart, Sends Cease And Desist to Biggest Fan

nutella_large.jpg

You would think that after all these years of highly publicized social media screw ups and popular SXSW panels that highlight such screw ups, brands would finally get the message; Don't be a jackass and alienate your biggest fans.

Sadly, it seems there will always be an idiot in the mix. This time it's Italy-based Ferrero SpA, parent company to Nutella, a hazelnut spread loved by many The brand sent a cease and desist to Sara Rosso, founder of World Nutella Day, a 7-year-old event and organization that is all about the love of Nutella.

Rosso launched World Nutella Day in 2007 to "celebrate Italy's edible treasure with online and offline tributes." The event's Facebook page has 40,000 likes.

more »

by Steve Hall    May-21-13    
Topic: Brands, Policy, Social, Worst



HubSpot Lambastes P&G For Blaming Layoffs on Facebook

Crotch-Punch.jpg

Last Friday, the brilliantly insightful Corey Eridon of HubSpot castigated P&G for calling their "Facebook experiment" a failure and for the brand's complete misunderstanding of digital strategy.

In response to the assumption it's somehow Facebook's fault P&G fell on its face and had to lay off 6,250 employees, Eridon wrote, "Yes, it's Facebook's fault. It's not P&G's fault for failing to stay on top of digital trends like learning what EdgeRank is and how it works. It's not P&G's fault for relying on third-party assets to build their brand, instead of investing in assets they can control, like their own website and blog. It's not P&G's fault for failing to create remarkable content that -- and if you know how EdgeRank works you'd know this -- gets you more visibility on Facebook due to reader engagement. It's not P&G's fault for failing to realize no audience is guaranteed, paid or otherwise, and that audiences are actually earned on a daily basis. And it's certainly not P&G's fault for expecting a "new" platform like Facebook to work by slapping on the same old-school ad tactics they've been using (and, based on their rampant layoffs, not using well) for decades."

Whoo! It's like you can visualize Eridon in a cage match schooling an army of P&G mascots on how shit gets done in today's world of digital marketing.

more »

by Steve Hall    May-20-13    
Topic: Brands, Opinion



Mondelez Gives Middle Finger to Agencies, Moves to 120 Day Payment

middle_finger_drawing.jpg

Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it's behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:

"We're continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes."

Um, what?

more »

by Steve Hall    May-17-13    
Topic: Brands



Gaming Site Places Ad For Seer

ad_PAF_paper.jpg

On a tiny island island outside Finland called Aland where, reportedly, nothing interesting ever happens, a gaming company, Paf, placed a help wanted ad looking for a seer. Now, we hope they aren't hiring this this future teller to game the system. Rather, we hope, like any well-run business, they'd just like the ability to predict how their business will be doing in, say the next year, five for ten.

Apparently, there are a lot of clairvoyants in Aland as the company tells us they have received hundreds of applications.

more »

by Steve Hall    May- 8-13    
Topic: Brands



5 Iconic Ad Campaigns Reimagined

calvin_klein_brook_shields.jpeg

Oh have we got something fun for you! It's a little bit Mad Men and a little bit Google Glass. What would happen if iconic ad campaigns like VW's Think Small, Clairol's Does She or Doesn't She, Keep America Beautiful's Crying Indian, Wendy's Where's the Beef and Brooke Shield's sexually-suggestive Calvin Klein campaigns were to play out today?

Working with HubSpot's Shannon Johnson, I co-authored a report entitled Traditional Turned Inbound: Re-imagining 5 Iconic Ad Campaigns From the Past. But first, let's be honest. While I came up with the five campaigns, reached out to the industry for comment and took a stab and re-imagining the campaigns, it was the brilliant Shannon Johnson who brought this report to life with uber-intelligent insight on how these iconic campaigns from yesteryear would play out in today's very different media landscape.

more »

by Steve Hall    May- 6-13    
Topic: Brands, Research



Mountain Dew's 'Most Racist Ad in History' Pulled

mountain_dew_lineup.jpg

Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."

The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.

more »

by Steve Hall    May- 1-13    
Topic: Brands, Policy, Trends and Culture



JetBlue Shows Support For NBA's Jason Collins

jetblue_jason_collins.jpg

The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.

JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team."

The ad was posted to the brand's Twitter and Facebook pages and, predictably, the comments have been mixed.

by Steve Hall    Apr-30-13    
Topic: Brands



A Marketer's Guide to Evaluating An Advertising Agency

evaluate_a_marketing_agnecy_a_marketers_guide_cover_promo.png

If you're a marketer looking to evaluate an ad agency, this report from HubSpot, A Marketer's Guide to Evaluating an Ad Agency, is just what you need. Complete with a two page printable agency evaluation form and 8 criteria by which you should evaluate an agency's effectiveness, this guide will save you time and make you a hero in the eyes of your CEO.

Download the guide and evaluation form now to insure you select the right agency for your brand.

by Steve Hall    Apr-23-13    
Topic: Agencies, Brands, Research



Dove 'Sketches' Examines Women's Perception of Themselves

dove_beauty_sketches.png

On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.

The women are then shown the two versions of the sketches. The exercise was designed to combat Dove's claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.

The findings are quite interesting. Give it a watch

more »

by Steve Hall    Apr-16-13    
Topic: Brands, Video



5 Ways Brands Can Use Animated Gifs

dXppT.gif

GIFs have been around for 25 years, but they're exploding in popularity in a web that caters to visuals and content curators. As once stated in a New York Times article, "GIFs function as glorified emoticons" with the ability to punctuate a moment.

The ad:tech blog has summarized a special GIF-format report from 360i that explores why GIFs are enjoying a renaissance, how to create successful GIFs and five ways brands can use them to their advantage.

Check out the full details here.

by Steve Hall    Mar-29-13    
Topic: Brands










Featured FREE Resource: