Mondelez Gives Middle Finger to Agencies, Moves to 120 Day Payment

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Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it's behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:

"We're continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes."

Um, what?

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by Steve Hall    May-17-13    
Topic: Brands



Gaming Site Places Ad For Seer

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On a tiny island island outside Finland called Aland where, reportedly, nothing interesting ever happens, a gaming company, Paf, placed a help wanted ad looking for a seer. Now, we hope they aren't hiring this this future teller to game the system. Rather, we hope, like any well-run business, they'd just like the ability to predict how their business will be doing in, say the next year, five for ten.

Apparently, there are a lot of clairvoyants in Aland as the company tells us they have received hundreds of applications.

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by Steve Hall    May- 8-13    
Topic: Brands



5 Iconic Ad Campaigns Reimagined

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Oh have we got something fun for you! It's a little bit Mad Men and a little bit Google Glass. What would happen if iconic ad campaigns like VW's Think Small, Clairol's Does She or Doesn't She, Keep America Beautiful's Crying Indian, Wendy's Where's the Beef and Brooke Shield's sexually-suggestive Calvin Klein campaigns were to play out today?

Working with HubSpot's Shannon Johnson, I co-authored a report entitled Traditional Turned Inbound: Re-imagining 5 Iconic Ad Campaigns From the Past. But first, let's be honest. While I came up with the five campaigns, reached out to the industry for comment and took a stab and re-imagining the campaigns, it was the brilliant Shannon Johnson who brought this report to life with uber-intelligent insight on how these iconic campaigns from yesteryear would play out in today's very different media landscape.

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by Steve Hall    May- 6-13    
Topic: Brands, Research



Mountain Dew's 'Most Racist Ad in History' Pulled

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Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."

The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.

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by Steve Hall    May- 1-13    
Topic: Brands, Policy, Trends and Culture



JetBlue Shows Support For NBA's Jason Collins

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The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.

JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team."

The ad was posted to the brand's Twitter and Facebook pages and, predictably, the comments have been mixed.

by Steve Hall    Apr-30-13    
Topic: Brands



A Marketer's Guide to Evaluating An Advertising Agency

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If you're a marketer looking to evaluate an ad agency, this report from HubSpot, A Marketer's Guide to Evaluating an Ad Agency, is just what you need. Complete with a two page printable agency evaluation form and 8 criteria by which you should evaluate an agency's effectiveness, this guide will save you time and make you a hero in the eyes of your CEO.

Download the guide and evaluation form now to insure you select the right agency for your brand.

by Steve Hall    Apr-23-13    
Topic: Agencies, Brands, Research



Dove 'Sketches' Examines Women's Perception of Themselves

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On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.

The women are then shown the two versions of the sketches. The exercise was designed to combat Dove's claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.

The findings are quite interesting. Give it a watch

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by Steve Hall    Apr-16-13    
Topic: Brands, Video



5 Ways Brands Can Use Animated Gifs

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GIFs have been around for 25 years, but they're exploding in popularity in a web that caters to visuals and content curators. As once stated in a New York Times article, "GIFs function as glorified emoticons" with the ability to punctuate a moment.

The ad:tech blog has summarized a special GIF-format report from 360i that explores why GIFs are enjoying a renaissance, how to create successful GIFs and five ways brands can use them to their advantage.

Check out the full details here.

by Steve Hall    Mar-29-13    
Topic: Brands



Eric Koston Wreaks Havoc, Catches Baby in Nike Ad

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We suppose it's all well and good for a brand such as Nike to hook up with an athlete such as skateboarder Eric Koston but all we get after watching this Kirshenbaum Bond Senecal + Partners- created Nike Koston 2 ad is that, well, skateboarders are punks who break the law.

Yea, Koston does a solid by catching a baby at the end but before that he's all about mayhem and destruction. Is this what Nike really wants kids doing when they strap on a pair of Koston's? And, yes, we understand the ad is the stuff ove roverblown legend but still.

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by Steve Hall    Mar-25-13    
Topic: Brands



How to Hire the Perfect Inbound Marketer

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Are you a little bummed out at your 0.0000000001% response rates for your online ad campaigns? Angered over Mozilla and others turning cookies off by default in their browsers (so you can't properly target your potential customers)? Or maybe your miffed your "blind buys" result in your brand appearing on questionable sites?

Yea, the current online advertising model in totally broken. You need to check out inbound marketing. Better yet, you need to hire an inbound marketing expert. That may seem daunting if you don't truly understand inbound marketing but, never fear. HubSpot has published a pocket guide to hiring the perfect inbound marketer for your agency.

Get with the program. Inbound marketing is where the puck is headed. Don't get left behind. Download this guide and learn how to hire the perfect inbound marketer.

by Steve Hall    Mar-25-13    
Topic: Agencies, Brands, Tools










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